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Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.

How Being Specific about Social Strategy can Increase Social Influence

Convince & Convert

” SAP has set up a community hub similar to the community hub at VMware : it’s a central space from which tendrils reach out to every corner of the internet that relates to SAP. With less individual channels, SAP is actually increasing its social influence.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

One way to easily find great content to share with your company’s followers is to follow your own employees, partners, and volunteers on social media. respond to your community members, and to engage with other organizations and industry influencers.

Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Listening allows you to follow key influencers as well as keep a close watch on your competitors every move. 2: Revealing your brand’s key influencers.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches. Company Pages Products & Services Page – No Longer Supported by LinkedIn Help Center.

The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. In all of those years (and even as I type this), I have never bothered to build a database, to collect emails and to better understand my community. So many companies collect email addresses and (basically) spam everyone the same way. community building.

How This B2B Brand Marketed With Happy People Instead of a Huge Budget

Convince & Convert

Not to mention, this bootstrapped company didn’t have a huge budget to grow off of. Social Media Case Studies brand advocates grouphigh influence influence marketing influencer outreach readytalk social media case study summit club

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago.

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Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. Instead, they reach out to influencers based on a very specific affinity to ensure that they are reaching a super targeted network.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

event sponsorships, community outreach, analyst coverage, trade association membership) components. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Many SEO companies do the same with their outreach to bloggers.

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20 Expert LinkedIn Guides

Webbiquity SMM

For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time.

Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Without the true community that helped build Digg, it died.

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18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Are You Pumping Up Your Google Plus Strategy in 2014? Like Doctor Who’s TARDIS, Google+ is “bigger on inside” according to Ray Hiltz (yet again), who details both the SEO benefits (“Search and influence is increasingly being affected by ‘authority.’

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Monitoring What Others Are Saying About Your Organization

SocialFish

One of the most effective ways to do this is to monitor what’s being said about your organization, who’s saying it and how much influence they have. This complaint search can help you to search over 40 complaint sites, so you can check to see whether your company is among them.

Managing Feedback

Idaconcpts

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. Keep the message simple, and briefly state the company position on the matter.

How to Use Reddit to Boost Your Marketing through the Roof

Webbiquity SMM

Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Guest post by Scott Masson.

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How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization. These same two companies bubble to the top of Facebook, with the most likes and total engagement.

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Monday Roundup: Storytelling

Waxing UnLyrical

Why: Is your company embracing the power and influence of digital storytelling and brand journalism? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

The bloggers offer original content for Char-Broil’s community site but also weave product mentions organically into their other content, resulting in the most sincere and positive recommendations possible on the digital web—word of mouth.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. This may seem a stupid question in this day and age, but you’d be amazed at how many companies are simply not ready.

What Pinterest’s Updated Policies Mean for Marketers

SocialFish

On January 31, 2014, Pinterest came out with an updated Acceptable Use Policy, which will directly impact how a brand presents itself on Pinterest. By paying these Influencers, a brand can get them to follow them on Pinterest and pin or repin their images.

The 12 Startups I’ve Invested In and Why

Convince & Convert

I mentioned that I am an investor in that company, and Chris said, “You are? Breather.com Buffer – Social Scheduling and Content Recommendations Probably the best known of the companies in which I’ve invested, due to their very large customer base and colossally popular blog.

How One Father Used a Social Army to Find his Son

Convince & Convert

FallonTonight pic.twitter.com/Ku4CMDIUzC — Ford Motor Company (@Ford) March 29, 2014 Fallon announced the Fingers on a 4×4 campaign to help him decide which dealer would sell him his new Ford F150. Tweetable Moments It really was people. It was that viral.

All you need to know about organic reach on Facebook

SocialFish

But nonprofits who have worked hard to build community on their pages? ” Personally, I’m not sure I care much about companies who paid for likes, however I do care a lot about nonprofits who have built up their likes over a lot of time and effort. Short version: Sigh.

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

Content Marketing and Social Business

Janet Fouts

You write about the passion that makes your company great. A truly social business puts the community content ahead of their own and raises up the new thought leaders rather than trying to dominate the space with “Me, Me.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. On average, if you joined the Facebook Page, you spent about $22 extra on the company. There’s another important insight from this study: the role of influencers.

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Association Social Media: The CFA Institute

SocialFish

Our goals in social media, broadly speaking, are to build audiences for our educational and editorial content, to communicate our key brand and advocacy messages, and to build community for our many stakeholder groups. CFA’s sites: https://www.linkedin.com/company/cfa-institute.

Do Social Signals Drive SEO?

Convince & Convert

You get many of your friends, some followers, and even an influencer or two to share it too. Participate in related communities in social media. You just hit hit publish on that great new blog post. What a great feeling!

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Association Social Media: American Anthropological Association

SocialFish

Today the organization has three twitter accounts, two Facebook pages, a LinkedIn company page and group, a WordPress blog , a You Tube page and a Google+ page. Being the longest standing, Ive had the opportunity to cultivate an interactive community.

Proven Tactics to Recruit, Retain and Unleash Millennial Talent

SocialFish

78% of Millennials are strongly influenced by how innovative a company is when deciding if they want to work there. Begin implementing the below tactics to ensure your future leaders fall head over heels for your company. Create an entertaining video intro to your company.

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

An isolated patient population still will have a wide range of influences that affects the type of information they’ll likely engage with on social platforms. Companies that Use Social Media for Clinical Trial Recruitment. There are a few companies in the pharmaceutical and CRO industry that have seen success using social media as a major part of their patient recruitment strategy: PatientsLikeMe – This is a large online community for people with serious medical conditions.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Not community driven content. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Jump In on One-off #hashtag threaded conversations (one time, temporary community).

How Much Social Proof Is Enough?

Small Business Mavericks

Social proof is the accumulation of positive and negative talk your company or brand receives online. It can be anything from the blog posts your company publishes to reviews of your product on Amazon or your company on Yelp. When customers tell their Facebook friends about their experience with your company, that’s social proof. What you want to do as a company is influence every customer in a positive way. Social Media influence social proof

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General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Harness the Power of Influencer or Advocate Partnerships While partnering with The Tonight Show might not be feasible budget wise for many marketers, take inspiration from the strategy behind it. Have you ever thought to yourself, “I wish someone would invent _?”

Association Social Media: The American Institute of Architects (AIA)

SocialFish

In terms of content, we use Twitter for quick news nuggets and engagement; the LinkedIn company page for “newsy” content; Facebook for engaging, thought-provoking content (what will get people talking?); 5) Is community management (group moderation) part of your responsibilities?

Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth

No Gov – complete Big Society community activism. Education let’s us down… Warning: This version of social media and online community call to actions is so far to the Right that it becomes Left again. It can buy you access, influence and power.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. And yet – 80% of brands advertised on social media sites in 2014. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. But only 14% trust advertisements. ( #Socialnomics 2014 ).

Mastering the Many Roles of a Social Media Professional

Convince & Convert

From Pinterest to Google+, from content to community, they’re covering all the bases to innovate in the field while keeping their teams running without a hitch. ” Tweetable Moments Make it about the community members.

Social Success Comes from Individuality

Convince & Convert

We pulled out some of the insights from each show: Water.org Chief Community Officer, Mike McCamon Mike McCamon, Water.org @mccamon Mike’s team has distinguished their work at Water.org through creative partnerships.

9 Ways to Measure Content Marketing Success

Writtent Blog

Every marketer’s goal should be to turn their website into a vibrant community, foster discussions, and listen to their readers. Building a list of loyal readers is the most effective way to gain repeat visits, and convert these readers into community members.