Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Influencer Dance Definitions. Identifying the Right Influencers.

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. B2B influencers? What does your company not do well?

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Monday Roundup: Influencer Relationships

Waxing UnLyrical

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts.

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. So where’s the influence?

Leveraging LinkedIn Influencers to Boost your Company Profile and Brand

Devumi

One group of professionals that you definitely want to attract on LinkedIn are influencers. Find out how you can reach out to and take advantage of LinkedIn influencers to grow your brand today. What are LinkedIn influencers LinkedIn describes its […].

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further?

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Marketplace Programs . Influencer Content Campaigns .

The Many Faces of Digital Influence

Direct Marketing Observations

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

The Ultimate Guide to Instagram Influencer Marketing

Later

If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales!

The Many Faces of Social Influence

Direct Marketing Observations

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. Instagram influencer marketing.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.

11 Criteria for Comparing Influencer Marketing Proposals

Ignite Social Media

You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. They both seem great, so how do you compare influencer marketing proposals to ensure you get the best fit?

Monday Roundup: Influencer Marketing

Waxing UnLyrical

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.

LinkedIn Sponsored InMail, Micro-Influencers and Blogging: A Winning Combination

Social Media Today

Micro-influencers offer a more cost-effective option for targeting the audiences you need to reach. Take a look at how one company used LinkedIn InMail to build valuable micro-influencer connections

Selecting an SEO Company in 2019

The Realtime Report

Selecting an SEO Company in 2019. How to select a company for SEO services. There are five essential factors to consider when choosing an SEO company to work with in 2019. There are three important reports that a high-end SEO company should offer.

Influencer Marketing During the Holiday Season

Ignite Social Media

Influencer marketing during the holiday season can be a great idea for brands. Every so often though I think to myself, self, what do influencers really want? Keeping engaged with your influencers is a great idea and an even better idea is reaching out to them every so often just to keep a pulse on what they are looking for in brand relationships. Influencers have families also. Not saying you won’t secure influencers if you wait, it just might make it more difficult.

The Three Word Shortcut to Great Influencer Relations

Waxing UnLyrical

Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There isn’t one.

7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? An influencer program and a content bazaar are two different things.

Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. The company itself?

The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New.

This is How Much Instagram Influencers Really Cost

Later

In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult. In-Kind Influencer Partnerships.

Cost 96

What Makes Audiences Trust Your Influence Marketing

Convince & Convert

While once thought of as a fading trend , influence marketing is back and hotter than ever. I’ve worked in influence marketing, working directly with brands looking to connect with their target audience through a trusted source. These influencers have built an audience from scratch.

Does Influencer Marketing Work with Baby Boomers?

Pixlee

With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. Choosing the Right Influencers.

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. Leading the push in this brave new world of quantifiable, and thus accountable, social media has been the renewed emphasis on influencer marketing.

Tips To Build Social Presence and Influence

The Realtime Report

Tips To Build Social Presence and Influence. Presence decides purpose and influence decides power. If you’re talking about brands, products and companies, do your homework and learn as much as you can about what you’re writing on. Take care and be a good social media influencer.

Monday Roundup: Influence in Unusual Places

Waxing UnLyrical

Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence. After all, that’s real influence, don’t you think?

How Influence Marketing Differs from Celebrity Endorsement

Convince & Convert

Many marketers are praising this as an expertly executed influence marketing campaign, but really, it’s just celebrity endorsement in SNS wrapping paper. But if you want to make your influencer marketing strategy effective, you really need to know the difference.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Why You Should Use Instagram Influencers This Holiday Season.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. Engaging with the Wrong Influencers. Fix It: How to Choose the Right Influencers.

The Best Teachers for Influence Marketing

Convince & Convert

70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). The Best Influence Marketing Education.

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.

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77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Weekly percentages of online company mentions worldwide, by day of the week, according to research from mention.

3 Quick Tips to Help You Become a Twitter Influencer

SocialFish

While this is good news for those who use Twitter, because it means that they’re getting up-to-date engagement, it’s not so good for companies looking to grow their presence on this platform amidst all of the competition.

Klout and Kred – Social Influence Comparison

Akamai Marketing

Social influence measurement has been a hot topic again recently. I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. There is a person in each area of influence with the highest score of 1,000.

Monday Roundup: Personality, PR, and Influence

Waxing UnLyrical

Why influencer marketing works, and the new direction its taking. How to Maximize the Symbiotic Relationship Between PR and Influencer. You just have a big audience,” says Sally Falkow in this Influence Pros Podcast with Heidi Sullivan and Todd Cameron.

When influence is confused with popularity

Direct Marketing Observations

I guess this is the week of Influence. Take the Fast Company Influence Project -talk about a sh@#! For the moment, brands like Fast Company need to think long and hard before redefining what influence means. This isn’t influence.

How Instagram Influencers Use the Paid Partnership Feature

agora pulse

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Because of the growing number of social media influencers, the role of the social media influencer has changed over the past few years.

How to Make the Most of Your Influencer Strategy

Ignite Social Media

Influencers have taken the marketing world by storm. As demand grows within the marketing industry, so does the need to get the most out of influencer strategy and to use these influential content creators in unique ways. Take Your Influencers Offline.

How Much Does Social Media Influencer Marketing Cost?

Buffer Social

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves. You or the influencer?

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Why Listening Is The Key To Influence

Kikolani

The key to online success is influence. What Makes a Powerful Influencer? Since they influence so many followers, it makes sense that brands reach out to them as spokespersons. They may not provide the social influence significant to your brand’s success.

Why Digital Influencers Can Explode Your Company’s Bottom Line

Writtent Blog

The internet has fundamentally changed the way consumers discover information and connect, and one of the most significant ways is the rising concept of digital influence. What Are Digital Influencers? Simply defined, individuals with online influence are “ digital tastemakers.