Social Media Marketing

MAY 8, 2013

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013.

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Social Media Automotive Klout Flipboard 160

Social Media Marketing

APRIL 23, 2013

Industry News Last week''s terrorism news were all over traditional and social media platforms. One of the most instructive accounts to watch was the @Boston_Police Twitter account, as it led the conversation throughout the crisis. While Facebook still leads overall, Google is making a move in the share of social sign-in tools.

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Social Media Tumblr Authentication comScore 165

Diva Marketing Blog

FEBRUARY 3, 2013

When The Baltimore Ravens might be walking way with the 2013 Superbowl win, but when it came to social media marketing Oreo won the viral prize with a simple tweet. Within minutes their tweet ~ "You can still dunk with the lights out" was was being shared across social networks, on blogs and picked up by main stream media.

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Team Twitter Comparison ROI 103

The Realtime Report

FEBRUARY 25, 2014

If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. growth in mobile conversion rate (orders compared to clicks) outpaced the desktop conversion rate by more than two to one. Based on an analysis of 6.4

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Mobile Statistics Study Campaign 173

Social Media Marketing

JULY 24, 2013

Social media is a hot topic, from defining its role, senior management support and how to organize for success. Most companies focus on customer acquisition and not conversion or retention. In a series about the socially-connected brand, Digiday concludes with a story on the maturation of the role of social media manager.

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Social Media Flipboard Journal comScore 162

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

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Team Marketing B2B Eventful 160

Social Media Marketing

APRIL 3, 2013

According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet. Storify is a platform that allows you to curate content from other social networks - videos, tweets, blog posts, etc. In the "what took them so long" category, Amazon will acquire the social reading site Goodreads.

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Social Media Flipboard Storify Reddit 160

Firebelly

DECEMBER 11, 2012

In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. Lessons from 2012’s Social Media Disasters. Lessons Learned: The Top 10 Twitter Mistakes of 2012.

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Social Media Social Networking Campaign Organization 193

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Once considered to be a new “fad,” social media is now an integral part of consumers’ daily lives. Overall, U.S.

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Retail Discount Loyalty Data 217

Webbiquity SMM

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. Social Media Marketing Web Presence Optimization owned earned paid media relevant content social bookmarking sites social networks traditional search engines WPO'

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Social Bookmarking StumbleUpon Engineering Sites 198

Josh S Peters

JANUARY 9, 2013

The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Any PR effort you’re putting forth can be enhanced by social media. Enhance Public Relations.

Social Media 188

Social Media Reputation SEO Engineering 188

Ignite Social Media

MAY 1, 2017

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. In a move that made it clear to me the FTC gets how social networks operate (kudos!!), FTC Issues Warning to Instagram Celebs.

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Instagram Twitter Engineering Influencer 104

The Realtime Report

MARCH 4, 2014

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. election night in November 2012 and a major snowstorm in February 2013. “We

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Eventful Social Media Statistics Study 170

Ignite Social Media

JANUARY 25, 2018

On any given day, people participate in more than seven billion conversations on Messenger, 260 million of which are new conversations that were started that day. Some Channels Became Less Social. In the Spring, Pinterest announced that they were moving away from being a social network. monthly users.

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Social Media Tumblr Policies YouTube 97

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. Is social ineffective or just invisible?

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Social Media URL Conversation Report 148

Mindjumpers

MAY 23, 2013

Knowing fan demographics, interests, and characteristics is crucial to the creation of relevant content, giving fans the topics they are interested in, care about, and want to share within their own social networks. Similar Posts: For Social Success: Think As A Media Company. The Social Newsroom – How To Make It Happen.

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Trends Sports News Social Media 178

yMarketingMatters

JANUARY 10, 2014

92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Blogging helps your social media efforts. Conversion rates can vary depending on the industry, but tend to be around 2-3 percent on average. Concentrate on quality, not quantity!

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Social Media Tips Marketing Mobile 277

Diva Marketing Blog

MAY 12, 2013

Twitter, Facebook, Linkedin, Pinterest and other social networks changed how we think about "social media" from those long ago days of the blogosphere. However, I wondered if the "truths" of social media also changed. . Is social media still about people-to-people conversations or is monetization the focus?

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Social Media Tweetdeck Authentication Blogosphere 83

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., In early 2013, Google devalued general directory links for search rankings. Experiment.

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Directory SEO B2B Real Estate 196

The Social Media Hat

MAY 21, 2016

The past twenty years have seen social networks come and go. So when a major platform used by millions to meet, have video conversations, and stream live broadcasts to their audiences suddenly seems to be pivoting in a different direction, that's a concern. Change and evolve. What Is Blab? So what happened? What's All The Fuss?

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Social Networking YouTube Platform Hosting 114

Social Media Strategies Summit

APRIL 22, 2019

This is a trend that has been moving in a consistently upward direction since 2013. And it’s this same trend that will make 2019 the year of social TV. They’ve been used not only as a quick feedback tool but also as to support engagement and build authentic conversations. The Shift to Private Spaces.

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Trends Social Media Instagram Influencer 142

Kikolani

MAY 24, 2013

10 Ways to Explode Your Web Traffic Conversions Today – Boosting your web traffic conversions will get you a far bigger increase in opt-ins or sales than boosting traffic. The Ultimate Resource for 2013 Inbound Marketing Stats and Charts – Looking for a compelling inbound marketing stat?

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Domain Name FeedBlitz Marketing Hotels 126

Josh S Peters

MARCH 19, 2013

What a coincidence: The day before Facebook is set to reveal changes to its news feed , rival social network Google Plus revealed a redesign of its profile pages… 6. Content Marketing Essentials 2013 via Mandloy s. Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate via ReelSEO.

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Google Reader Wikipedia Analytics Google 149

Josh S Peters

FEBRUARY 22, 2013

By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Brands want to socialize, share a laugh, hangout, join a Group and even have a conversation. Statistics is all about collecting, analyzing and interpreting data.

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Statistics ROI API Analysis 159

Twist Image

DECEMBER 30, 2012

He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Funnel ) and his latest business venture is, Evol8tion. This is our 24th conversation (or, as I like to affectionately call it, Across The Sound 23.20). pushing into 2013. Enjoy the conversation. social media.

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Blogger Conversation Social Networking Advertising 75

Diva Marketing Blog

DECEMBER 22, 2013

Nope, it''s not a new innovative social network strategy (that would be a miracle of miracles!). It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. The store that places public service ahead of profit. Fast forward 66 years. if we can be as couragous as Mr. Macy.

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Social Media Airlines Film Foursquare 67

Convince & Convert

SEPTEMBER 6, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now . The RSS feed is: [link].

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Crowdsourcing B2B Social Media Retail 136

Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media).

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Health Care Case Study Study Campaign 108

Buffer Social

DECEMBER 1, 2023

  There was no set agenda for the calls, so I wanted to make sure I was at least a little prepared with some intelligent questions to ask should the conversation falter. Andy’s advice: ‘Be passionate about your industry’ “At Buffer, it helps to be active and passionate about social media.   4. Åsa

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Team Engineering Company System 79

Kikolani

MAY 3, 2013

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Social Media / Social Networking. Here are 50 ways to drive leads with social media. Featured Post.

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Mashup Resources Products Press Release 130

Twist Image

APRIL 7, 2013

He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Funnel ) and his latest business venture is, Evol8tion. This is our 25th conversation (or, as I like to affectionately call it, Across The Sound 25.20). Enjoy the conversation. join the conversation. david usher.

Advertising 74

Advertising Blogger Conversation Social Networking 74

Kikolani

AUGUST 9, 2013

7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up – The beautiful part about these tweaks is that you don’t have to be a professional writer or a wordsmith… these are simple changes that anyone can make. Social Media / Social Networking. Search Engines / SEO. Let’s go through some examples.

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Marketing Mashup SEO Metrics 119

Kikolani

DECEMBER 7, 2012

A Practical Marketers Guide to Writing for Conversion – If you wanna know what messages to put on your home page or landing page, and write great copy, swipe it from your visitors, customers and prospects. Social Media / Social Networking. He recently gave a TED Talk on how to find and do work that you love.

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Mashup Resources Remix Google Reader 122

Proactive Report

FEBRUARY 20, 2011

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Conversion jumps from eighth place last year to the number two spot for 2011. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Here’s what you need to know about Snapchat Stories.

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Social Media Brands Content Real Estate 121

Twist Image

AUGUST 16, 2012

Is it directly with the brand or with an online social network? In contrast, 52% of consumers responded that they are "much more concerned" or "somewhat more concerned" about sharing the same data on social networks." It's one of the main focuses of my next business book, CTRL ALT DEL (out in May 2013).

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Avatar Retail Survey Discount 99

Convince & Convert

APRIL 9, 2013

We call it “open business” Spanning multiple platforms and social channels, customers are now immersed and engaged in a constant conversation about the products and brands they love. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands.

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Authentication Loyalty Buy Study 145