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The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

That’s where the conversations and relationships are taking place.’ The point is, very few of these were moments that happened inside the sessions; there were great moments that did happen inside the sessions, and that sparked wonderful conversations, but the true connections happened outside. Social Slam 2013. crowd rank.

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Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

Hummingbird Update was announced back in 2013. Finally, both BERT and Google Hummingbird manifested one obvious trend: the move to conversational marketing. So Google’s moves aim at understanding and interpreting these “conversations” are helpful. BERT Update. Can You Optimize for BERT and Hummingbird?

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Mobile Trends for 2013

Firebelly

I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. Often at dinner, during simple conversations, I will whip out my phone to search for the answer. Million Ways To Say Hi. Ask anyone; whenever I have a question I look it up.

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7 reasons I’m thrilled about AllFacebook Expo 2013

Firebelly

When: June 5, 2013. This will be a conference rich in conversation and discussion between breaks and during meals. AllFacebook Expo 2012 attendees – the smartest man in social media, Brian Carter, along with an uber-cool crew of Adryenn Ashley, Hyla Molander, Caroline Love and others. Where: Hilton San Francisco Union Square.

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

There are 71 different possible ways, based on different objectives and conversion locations, to select 21 unique performance goals. There are nine different combinations of campaign objective, conversion location, and engagement type that will lead to this performance goal. Do not gloss over this. Does how you get there matter?

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This Week in Social Media – 5/22/2013

Social Media Marketing

Painful, but relevant is the Truth About Advertising in 2013. Bookmarks/Read-Watch-Listen Later Social Media Examiner surveyed over 3,000 marketers and developed the 2013 Social Media Marketing Industry Report. 95% of marketers in the UK are increasing their shift from traditional to digital media.

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2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction)

Techipedia: Tamar Weinberg

Markets are conversations. In many cases, those conversations need to touch upon the root of the problem, customer service, before they even think about marketing. If we’ve learned anything in the last decade, it’s that those conversations are happening at a very rapid pace. Who’s with me?

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