Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

All the profiles included are actually real people, not brands or companies. Ottawa's top tweeters for 2012. PLEASE LIKE MY FACEBOOK PAGE. Featured Ottawa Social Media Twitter Facebook Lists Online Communities Social networkSherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly.

March 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). Related posts: February 2012: Ottawa’s Twitter top 20. VISIT MY FACEBOOK PAGE. Garious List: Top 20 Social Media Posts – March 2012 ( The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).

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8 Marketing Trends to Implement in Your 2012 Marketing Plan


So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. And surprisingly, so much marketing and branding today lacks personality! Inject your own special personality into your brand, and each piece of content. This will be even more prevalent in 2012.

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2012 Is The Year of Visual Communication


Much indicate that 2012 is the year where visual communication in social media will get its boom for real – Facebook’s Timeline is focused heavily on photos and visual storytelling, Instagram keeps making it easier to take, design and share photos and Pinterest has experienced an explosion in popularity thanks to its ability to find, bookmark and share images. People’s Facebook News Feeds are crowded with friends’ status updates, events, comments and Page posts.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012.

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). VISIT MY FACEBOOK PAGE. After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion (Feb 6): Twitter users that were tweeting about the SuperBowl received unsolicited @ reply messages from Toyota inviting them to enter a contest for a 2012 Camry.

The Cannes Lions Grand Prix Winners for 2012


Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food. How Air China Used Facebook Check-Ins for Their New Campaign.

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Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands. PLEASE LIKE MY FACEBOOK PAGE.

New Facebook Guidelines For Brand’s Timeline


Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. So, here is an excerpt about the new Facebook Timeline for brands. A brand should not encourage fans or users to upload their cover image on personal timelines. Therefore brands are encouraged to design their own cover image.

Important Findings about Social Media around the World in 2012


InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. The social media landscape is quite stable : The large sites are getting larger and the small ones are getting smaller with the awareness level of Facebook close to 100%. Consumers reach out to brands: 80-90% of consumers want to be involved in co-creation, open innovation and structural collaboration with brands they love.

Interactive Social Media: Add Your Favorite Tune of 2012

The Realtime Report

Have you shared your favorite song of 2012? Social marketing solutions company has created “the world’s first social media music mosaic” — powered by Spotify, the project aims to share everyone’s favorite tunes in 2012 via an interactive, social media collaboration. To participate, Facebook and Twitter users can go to this link and share their favorite 2012 tune, adding to a “blank canvas” that will eventually make up the mosaic.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)


2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012.

The Biggest Social Media Mistakes & Disasters of 2012


Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. Lessons Learned: The Top 10 Twitter Mistakes of 2012.

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before. Make sure the imagery supports your brand and, along with concise text, conveys your brand’s essence. Facebook restricts what a Page’s Cover Photo may contain. Strive for Design Consistency with your Brand.

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Social Media Gets the Gold for the 2012 London Olympics

The Social Media Incubator

According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. So how does this span beyond the world games and relate to your business or brand? The numbers are captivating, but how else have the Internet and social media affected the Olympic games? If you’re worried about missing coverage of your favorite Olympic event, think mobile!

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Write only about brands that you care about and believe in. For brands, there is very little value in being covered on by a blogger who will write about anything for a fee.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Expectations of Facebook Timeline for Brands


Tweet Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon would it come out and how would it change the face of brand pages in the coming times. Well, we wouldn’t have to guess for long, because Facebook is expected to go into detail about the new pages at its first-ever fMC event , a day-long conference in New York on February 29 specifically for marketers. Facebook will bring Timeline to brand Pages this month in the U.S.,

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The Performance of 100 Icon Brands on Facebook [report]


Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 62% of Fortune 500 companies have an active Twitter account, while 58% maintain a corporate Facebook page. (

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. In short, the launch of Facebook Timelines for your brand means you need to integrate. facebook social media

Social Commerce IQ 2012 [Report]


Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. residents on their Facebook usage and interest in social commerce conducted from July 9 – July 12, 2012 point to some interesting statistics: 70 % of people would prefer to hear about a new product rather from their friends, than from a brand.

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2012 in Recap: The Year of Visual Social Media


2012 was a significant year for Social Media with milestones such as Facebook reaching 1 billion monthly active users worldwide, the Pope joining Twitter, Red Bull Stratos pulling the all time greatest marketing stunt with Felix Baumgartner’s space jump, Obama’s “Four more years” being the most retweeted in history, and not least PSY’s Gangnam Style being watched more than a billion times on YouTube and danced all over the Globe. Facebook Timeline.

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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. However, eMarketer cautions that these numbers “should be taken with a grain of salt” since many brands and companies may be shifting resources into mobile for the first time.

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Skittles: Having the Blues Can Cause Huge Facebook Fan Involvement


Skittles, with a Facebook page of more than 2.5 The company decided to produce and launch the new colour and with the help of Facebook as the main campaign hub to create attention and buzz around it. People could follow the truck driver’s journey on an interactive map on a tab on the Skittles Facebook page and follow his posts on whether he felt like executing the launch of the blue Skittle or not. Give people a reason to be a part of your brand.

The Top 5 Challenges for Digital Brands in 2012

Direct Marketing Observations

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. 1) Driving traffic - The challenge in 2011 is the same in 2012. In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? Keep your users focused in 2012.

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Is Facebook’s Purchase of Relevant to Brands?


Tweet Need help to tag your friends in your Facebook albums?, Facebook’s newly announced acquirement, will help you tag all of those pictures by the use of facial recognition technology. But how can brands benefit from the newest addition to the Facebook family? Brand opportunities? Especially the last bit holds the possibility of becoming interesting to brands, if Facebook plans to further develop the feature.

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How Can Brands Manage Facebook Comment Overload


Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. A lot of brands on Facebook, like Coca-Cola or Disney, have a very large user base of loyal fans and in recent past they have received up to 2000 comments per post. To manage Facebook comments, here are some suggestions that I thought would be useful.

Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. Pinterest is the stronger vehicle for brand association. We don’t discuss politics on Facebook, right? PLEASE LIKE MY FACEBOOK PAGE.

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Facebook’s new update scheduler

Sherrilynne Starkie

For the first time, Facebook page administrators can schedule updates now to be published in the future. But the scheduler will definitely help Facebook page admins who are trying to hit peak traffic times with updates. Related posts: Deleting your Facebook status. Why do Facebook users add friends? 1 Facebook brand. PLEASE LIKE MY FACEBOOK PAGE. 7 Savvy Tips to Post Like a Facebook Pro.

Facebook advertising facts

Sherrilynne Starkie

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. They are an increaslingly convenient vehicle too…Facebook Page administrators can promote content right from the page.

Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. It’s been almost two years since Facebook introduced private family groups, and then last October the concept was extended with the introduction of ‘secret’ groups. PLEASE LIKE MY FACEBOOK PAGE.

Identify Your Brand’s Social Kernel


We don’t have to talk about how big Facebook is anymore. Almost every company has a brand page. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. Facebook is a platform that allows for users to maintain these needs, and constantly develops to improve it. The social kernel of Facebook’s structure is thus why it has become such a success. Tweet.

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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? Adobe’s 2012 Global Digital Advertising Update offers three reasons: format changes made in the last three quarters (Facebook Timeline). more effective social marketing by brands.

How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm


The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. How to Adjust to Facebook’s Changes in the EdgeRank Algorithm.

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Branding: When Political Campaigns Turn to Social Media


The Presidential Election 2012 is now over. Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication.

What’s So Funny About Social Media and Online Marketing? April 2012

Webbiquity SMM

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. Video Case Study Parody by Jack: A Blog About Experience Brands. The Best Of “Google+ VS Facebook” Videos by @NewCommBiz. 10 Things Puppets Hate About Facebook by Burgers By Phone.

Create Brand Value Through Local Community Management


Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. For international brands and companies, it can be a challenge to control and maintain product perception worldwide. Similar Posts: Key Points for Local Market Activation on Social Media for International Brands.

3 Ways Brands Can Prepare For Facebook Timeline


Rumor has it Facebook will be rolling out Timeline for brand pages any day now. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Assuming it’s going to be a lot like Timeline that’s already rolled out for people, here are 3 easy ways brands can prepare for the change: 1. Decide now which events you’d like to showcase as brand milestones.

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New Scheduling Tool For Facebook Brand Pages


Facebook made posting to a brand page more convenient last week when it revealed a new scheduling tool. It is a great resource if you don’t use a third party application, such as HootSuite and have to stress about logging on to Facebook at a certain time to post a message. What are your thoughts on the new Facebook scheduling tool?

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Carlsberg Launches Crowdit: A Non-Branded Mobile App


We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The app of course also allows users to connect their Facebook account to access friends, share activities, check-in and to see friends’ check-ins, favourites and offers redeemed. Non-branded promotion. Why is a non-branded app of interest to the brand behind?

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Deleting your Facebook status

Sherrilynne Starkie

Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? This is the question I recently posed on Facebook using the questions tool. Brands, however should definitely think twice. Related posts: We don’t discuss politics on Facebook, right? VISIT MY FACEBOOK PAGE. How To Add Blue Text In Facebook Status Updates, Comments and Messages (