Facebook 2012: This Is What Success Looks Like [INFOGRAPHIC]

Mindjumpers

Curious about the current state of Facebook? 2012 has been the year of many great achievements and little downfall for the social network. The brands. The Top 5 brands that seem to have understood these rules of engagement judging from their massive fan base are: Coca-Cola.

Social Commerce IQ 2012 [Report]

Mindjumpers

Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. 43 % of survey participants have asked their Facebook friends for advice before buying a product.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. This will be even more prevalent in 2012.

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2012 Is The Year of Visual Communication

Mindjumpers

Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. People’s Facebook News Feeds are crowded with friends’ status updates, events, comments and Page posts.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

What the best day of the week is for Facebook posting? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. This means that for every Facebook share, only nine people visited the story.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012.

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Note: this campaign can’t be replicated, since Facebook switched over to Timeline and eliminated Tabs a few months later. What did you think were the most interesting case studies of 2012?

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before. Facebook restricts what a Page’s Cover Photo may contain.

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Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. PLEASE LIKE MY FACEBOOK PAGE. IABC 2012 Canada Business Communicators Summit: Win a pre-conference workshop pass for Nov. Château Laurier, Ottawa, Canada.

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. facebook social media

March 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). Related posts: February 2012: Ottawa’s Twitter top 20. VISIT MY FACEBOOK PAGE. Garious List: Top 20 Social Media Posts – March 2012 (garious.com). The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).

Study: The Global Social Media Check-Up 2012

Mindjumpers

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. In this blog post I put focus the findings related to Twitter and Facebook. Facebook placed third in the survey.

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The Cannes Lions Grand Prix Winners for 2012

Mindjumpers

Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food. How Air China Used Facebook Check-Ins for Their New Campaign.

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New Facebook Guidelines For Brand’s Timeline

Mindjumpers

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. How Will Timeline Work on Facebook Pages?

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). VISIT MY FACEBOOK PAGE. After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).

Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. PLEASE LIKE MY FACEBOOK PAGE.

How Brands Used Twitter in 2012

Mindjumpers

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Here are some of the most important conclusions from the report: Brands Twitter activity.

Important Findings about Social Media around the World in 2012

Mindjumpers

InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. All they ask in return is for the brands to give feedback on what they plan to do with the input.

Interactive Social Media: Add Your Favorite Tune of 2012

The Realtime Report

Have you shared your favorite song of 2012? To participate, Facebook and Twitter users can go to this link and share their favorite 2012 tune, adding to a “blank canvas” that will eventually make up the mosaic.

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

Tweet Last week, Adobe Digital Marketing released their Q2 2012 Global Dig­i­tal Adver­tis­ing Update , which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. Facebook engagement rate growth.

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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Write only about brands that you care about and believe in. 1…writing about brands the blogger believes in.

The Biggest Social Media Mistakes & Disasters of 2012

Firebelly

Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. Lessons Learned: The Top 10 Twitter Mistakes of 2012. Lessons from 2012’s Social Media Disasters.

Expectations of Facebook Timeline for Brands

Mindjumpers

Tweet Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon would it come out and how would it change the face of brand pages in the coming times. Facebook will bring Timeline to brand Pages this month in the U.S.,

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The State of Social Media Marketing 2012 [DATA]

SocialFish

———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. This great summary by Danny Brown was first posted on his blog here.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

What the best day of the week is for Facebook posting? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. This means that for every Facebook share, only nine people visited the story.

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

What’s the best time of day to post updates on Twitter or Facebook? Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. How large should your cover photo be on Facebook?

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Why brands will lose if they ignore Google+ by iMedia Connection.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.

2012 in Recap: The Year of Visual Social Media

Mindjumpers

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. Facebook Timeline. The large cover image displayed at the top of your Timeline made it possible to showcase brand identity visually and creatively.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. Quantify the biggest brand topics.

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How Brands Use Pinterest

Mindjumpers

And since the beginning of 2012, daily users has increased by more than 145 %. More and more brands has also starting to tap into this platform. Unlike Facebook, Pinterest is first and foremost about content and social interactions secondly. Brands on Pinterest.

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Is Facebook’s Purchase of Face.com Relevant to Brands?

Mindjumpers

Tweet Need help to tag your friends in your Facebook albums? Face.com, Facebook’s newly announced acquirement, will help you tag all of those pictures by the use of facial recognition technology. But how can brands benefit from the newest addition to the Facebook family?

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What Would a New Facebook ’Want’ Button Mean for Brands?

Mindjumpers

Tweet Facebook might be in the process of testing a Want button to go along side its existing Like button according to InsideFacebook. But what would an addition to Facebook’s button arsenal in the form of a Want button actually mean for companies and brands?

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How Can Brands Manage Facebook Comment Overload

Mindjumpers

Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. How to Handle Fans’ Feedback on Your Facebook Page.

Skittles: Having the Blues Can Cause Huge Facebook Fan Involvement

Mindjumpers

Skittles, with a Facebook page of more than 2.5 The company decided to produce and launch the new colour and with the help of Facebook as the main campaign hub to create attention and buzz around it. Having Facebook as the main hub for the camping drove 500,000 new fans to the page.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

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Social Media Gets the Gold for the 2012 London Olympics

The Social Media Incubator

According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. So how does this span beyond the world games and relate to your business or brand? The numbers are captivating, but how else have the Internet and social media affected the Olympic games? If you’re worried about missing coverage of your favorite Olympic event, think mobile!

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity SMM

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? How can brands most successfully drive fan engagement? Facebook Apps and Tools.

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