8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. This will be even more prevalent in 2012.

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2012 Is The Year of Visual Communication

Mindjumpers

Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. People’s Facebook News Feeds are crowded with friends’ status updates, events, comments and Page posts.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012.

Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

All the profiles included are actually real people, not brands or companies. Ottawa's top tweeters for 2012. PLEASE LIKE MY FACEBOOK PAGE. Featured Ottawa Social Media Twitter Facebook Lists Online Communities Social networkSherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly.

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Note: this campaign can’t be replicated, since Facebook switched over to Timeline and eliminated Tabs a few months later. What did you think were the most interesting case studies of 2012?

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. PLEASE LIKE MY FACEBOOK PAGE. IABC 2012 Canada Business Communicators Summit: Win a pre-conference workshop pass for Nov. Château Laurier, Ottawa, Canada.

March 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). Related posts: February 2012: Ottawa’s Twitter top 20. VISIT MY FACEBOOK PAGE. Garious List: Top 20 Social Media Posts – March 2012 (garious.com). The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). VISIT MY FACEBOOK PAGE. After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).

Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. PLEASE LIKE MY FACEBOOK PAGE.

New Facebook Guidelines For Brand’s Timeline

Mindjumpers

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. How Will Timeline Work on Facebook Pages?

Important Findings about Social Media around the World in 2012

Mindjumpers

InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. All they ask in return is for the brands to give feedback on what they plan to do with the input.

Interactive Social Media: Add Your Favorite Tune of 2012

The Realtime Report

Have you shared your favorite song of 2012? To participate, Facebook and Twitter users can go to this link and share their favorite 2012 tune, adding to a “blank canvas” that will eventually make up the mosaic.

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before. Facebook restricts what a Page’s Cover Photo may contain.

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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012.

The Biggest Social Media Mistakes & Disasters of 2012

Firebelly

Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. Lessons Learned: The Top 10 Twitter Mistakes of 2012. Lessons from 2012’s Social Media Disasters.

The State of Social Media Marketing 2012 [DATA]

SocialFish

———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. This great summary by Danny Brown was first posted on his blog here.

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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Write only about brands that you care about and believe in. 1…writing about brands the blogger believes in.

Expectations of Facebook Timeline for Brands

Mindjumpers

Tweet Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon would it come out and how would it change the face of brand pages in the coming times. Facebook will bring Timeline to brand Pages this month in the U.S.,

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Why brands will lose if they ignore Google+ by iMedia Connection.

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. facebook social media

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.

Social Commerce IQ 2012 [Report]

Mindjumpers

Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. 43 % of survey participants have asked their Facebook friends for advice before buying a product.

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2012 in Recap: The Year of Visual Social Media

Mindjumpers

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. Facebook Timeline. The large cover image displayed at the top of your Timeline made it possible to showcase brand identity visually and creatively.

Skittles: Having the Blues Can Cause Huge Facebook Fan Involvement

Mindjumpers

Skittles, with a Facebook page of more than 2.5 The company decided to produce and launch the new colour and with the help of Facebook as the main campaign hub to create attention and buzz around it. Having Facebook as the main hub for the camping drove 500,000 new fans to the page.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

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Is Facebook’s Purchase of Face.com Relevant to Brands?

Mindjumpers

Tweet Need help to tag your friends in your Facebook albums? Face.com, Facebook’s newly announced acquirement, will help you tag all of those pictures by the use of facial recognition technology. But how can brands benefit from the newest addition to the Facebook family?

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Social Media Gets the Gold for the 2012 London Olympics

The Social Media Incubator

According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. So how does this span beyond the world games and relate to your business or brand? The numbers are captivating, but how else have the Internet and social media affected the Olympic games? If you’re worried about missing coverage of your favorite Olympic event, think mobile!

How Can Brands Manage Facebook Comment Overload

Mindjumpers

Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. How to Handle Fans’ Feedback on Your Facebook Page.

Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series.

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Facebook’s new update scheduler

Sherrilynne Starkie

For the first time, Facebook page administrators can schedule updates now to be published in the future. But the scheduler will definitely help Facebook page admins who are trying to hit peak traffic times with updates. Related posts: Deleting your Facebook status.

Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. PLEASE LIKE MY FACEBOOK PAGE.

Identify Your Brand’s Social Kernel

Mindjumpers

We don’t have to talk about how big Facebook is anymore. Almost every company has a brand page. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. Tweet.

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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter.

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Branding: When Political Campaigns Turn to Social Media

Mindjumpers

The Presidential Election 2012 is now over. Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Similar Posts: Facebook Updates: Target Your Content to Interests and Demographics!

New Scheduling Tool For Facebook Brand Pages

Firebelly

Facebook made posting to a brand page more convenient last week when it revealed a new scheduling tool. It is a great resource if you don’t use a third party application, such as HootSuite and have to stress about logging on to Facebook at a certain time to post a message.

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Create Brand Value Through Local Community Management

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

What’s So Funny About Social Media and Online Marketing? April 2012

Webbiquity SMM

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living.

Deleting your Facebook status

Sherrilynne Starkie

Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? This is the question I recently posed on Facebook using the questions tool. Brands, however should definitely think twice. VISIT MY FACEBOOK PAGE.

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Non-branded promotion. Why is a non-branded app of interest to the brand behind?

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The Top 5 Challenges for Digital Brands in 2012

Direct Marketing Observations

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. 1) Driving traffic - The challenge in 2011 is the same in 2012. In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? Keep your users focused in 2012.

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How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Superfans drive brand loyalty and engagement.