Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? How Nike Stole Social Media Gold From Olympic Sponsor Adidas (Aug 21): 2012 was dubbed the “Social Olympics” and both Nike and official sponsor Adidas planned extensive social media campaigns around the Games.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 94% said C-suite social media participation enhances a brand image. 95% of Facebook wall posts are not answered by brands.

Trending Sources

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. This will be even more prevalent in 2012.

Trends 126

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012.

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before. Strive for Design Consistency with your Brand.

Drupal 148

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012.

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. The majority (54%) of the top 100 brands are now using Instagram, according to the study. Is your brand using Instagram?

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 71% of consumers say that CEO participation in social media leads to improved brand image. (

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights. Don’t Focus on Your Brand Page!

Social Commerce IQ 2012 [Report]

Mindjumpers

Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Important Findings about Social Media around the World in 2012.

Coca-Cola Is #1 Brand In Social Media Impressions

The Realtime Report

billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Are you surprised that 87% of social media mentions about the brand came from overseas?

Brands 138

How Brands Used Twitter in 2012

Mindjumpers

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Here are some of the most important conclusions from the report: Brands Twitter activity.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. Quantify the biggest brand topics.

Tips 124

The Biggest Social Media Mistakes & Disasters of 2012

Firebelly

Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. Lessons Learned: The Top 10 Twitter Mistakes of 2012. Lessons from 2012’s Social Media Disasters.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. How your brand is abusing social networks by iMedia Connection. ** 5 STARS.

The State of Social Media Marketing in 2012 [Study]

Pamorama

Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Even though current thinking dictates that social media outreach is essential [.]. Social Media

Study 95

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? more effective social marketing by brands. Social Media Statistics Adobe brand engagement mobile

Facebook 2012: This Is What Success Looks Like [INFOGRAPHIC]

Mindjumpers

2012 has been the year of many great achievements and little downfall for the social network. The brands. Adding Timeline applications to pages is not the only 2012 change that has been of great importance to brands interacting with their consumers on the network.

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Both are clearly damaging to your brand.

Brands 139

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. You don’t own your brand: your customers do.

Top 5 Social Media Fails of 2012

Shift Digital

Brands love social media for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there!

How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. This is a guest post by Neil Davidson.

Video 151

Digital, Social, Brands in 60 Seconds [Infographic]

Puzzle Marketer

People connect with brands they like. I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. I found it so interesting that I’d thought I’d write a post and share it.

Brands 126

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Over time many of the names have changed, established handles have slipped and new ones enter the fray.

11 Effective Twitter Strategies for Brands

Pamorama

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media. The report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Branding Infographics Marketing Social Media Statistics Strategy Twitter engagement Social media marketing

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

Video 115

Study: The Global Social Media Check-Up 2012

Mindjumpers

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders.

Study 84

40% of Leading Brands Use Instagram

The Realtime Report

Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. How active are these top brands on Instagram? But overall, luxury brands are the real leaders on Instagram - Burberry, Tiffany & Co.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. The huge mistake that many brands make at this moment is waiting.

Brands 156

2012 Is The Year of Visual Communication

Mindjumpers

Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. Strengthen your brand identity. Adding visual content increases the impact of your message and strengthens your brand identity.

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Write only about brands that you care about and believe in. 1…writing about brands the blogger believes in.

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. IABC 2012 Canada Business Communicators Summit: Win a pre-conference workshop pass for Nov. Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. So, why aren’t brands able to capitalize on that? Inconsistent or Sloppy Branding.

Brands 147

Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

All the profiles included are actually real people, not brands or companies. Ottawa's top tweeters for 2012. Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader.

March 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). Related posts: February 2012: Ottawa’s Twitter top 20. Garious List: Top 20 Social Media Posts – March 2012 (garious.com). The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Very few of the most popular tweeps make the grade on the influence table.

The Best Business Books Of 2012

Twist Image

What makes people like a brand (or an individual) and not another? Now, it's your turn: which business book in 2012 turned your head upside down? best business books 2012. Read a good business book this year? Looking for the perfect holiday gift? I'm usually one to shy away from "best of" and list-like posts, but 'tis the season (as they say). Beyond that, it was a great year for reading and there are some marvelous gems that came out this year.

Social Media Influencers vs Brand Advocates: 5 Must-Reads

Firebelly

INFLUENCERS VS BRAND ADVOCATES & WHY INFLUENCER OUTREACH IS OVERRATED. 40,000 Twitter followers may look tempting, but don’t overlook your own satisfied customers, your genuine Brand Advocates. Influencers and Brand Advocates.

Your Facebook Friend Likes A Brand. Does That Make You More Likely To Buy It?

The Realtime Report

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. While these numbers aren’t huge, they are significant enough for brands to take note.

Buy 92

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

Content is the voice of your brand . As the algorithms of Google’s PageRank and Facebook’s Edgerank are trying to provide users with the highest quality results, brands are paying increasingly more attention to how content can help achieve marketing goals.