Remove 2012 Remove Brands Remove Facebook Remove Social Media

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Important Findings about Social Media around the World in 2012

Mindjumpers

InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. All they ask in return is for the brands to give feedback on what they plan to do with the input.

The Biggest Social Media Mistakes & Disasters of 2012

Firebelly

With as quickly as things move on social media sites, there are going to be mistakes. Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 10 of the best social media campaigns from 2012.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics.

Interactive Social Media: Add Your Favorite Tune of 2012

The Realtime Report

Have you shared your favorite song of 2012? To participate, Facebook and Twitter users can go to this link and share their favorite 2012 tune, adding to a “blank canvas” that will eventually make up the mosaic.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. This will be even more prevalent in 2012.

Trends 285

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco.

Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

All the profiles included are actually real people, not brands or companies. Ottawa's top tweeters for 2012. PLEASE LIKE MY FACEBOOK PAGE. Featured Ottawa Social Media Twitter Facebook Lists Online Communities Social networkSherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly.

Branding: When Political Campaigns Turn to Social Media

Mindjumpers

The Presidential Election 2012 is now over. Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Social media creates a sphere for political interaction.

Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Related posts: Facebook advertising facts.

Study 392

Branding You: using social media to find a job

Sherrilynne Starkie

My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Using Social Media to find a job. Related posts: Social media in health care.

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. Using social media for research. PLEASE LIKE MY FACEBOOK PAGE. IABC 2012 Canada Business Communicators Summit: Win a pre-conference workshop pass for Nov.

2012 Is The Year of Visual Communication

Mindjumpers

Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. Things move fast in social media. Strengthen your brand identity. Social Design for Social Success.

The State of Social Media In The UK

Mindjumpers

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. UK Facebook statistics. Facebook now has a reach of just over 30 million unique users for the UK.

2012 in Recap: The Year of Visual Social Media

Mindjumpers

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. Facebook Timeline. The large cover image displayed at the top of your Timeline made it possible to showcase brand identity visually and creatively.

Social Media Gets the Gold for the 2012 London Olympics

The Social Media Incubator

According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. The numbers are captivating, but how else have the Internet and social media affected the Olympic games? The social media profiles of the athletes are incredibly influential. Social media has created an outlet for instant news from direct sources.

March 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). Related posts: February 2012: Ottawa’s Twitter top 20. VISIT MY FACEBOOK PAGE. Garious List: Top 20 Social Media Posts – March 2012 (garious.com). Featured Headline Ottawa Social Media Twitter Grader top 20 TweetLevel

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. Only 19% reported using a social media management platform in 2011.

Survey 260

How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Social media is ultimately about establishing relationships. Using social media for employer branding and recruitment provides the following benefits: An opportunity to enter into dialogue and engage/attract potential candidates. Tweet.

Brands 259

Implement a Social Media Policy: Make Your Employees Brand Ambassadors

Mindjumpers

Every day, you are faced with multiple considerations concerning your organization’s social media strategy. In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees.

How Social Media Has Changed Public Relations For Brands

Mindjumpers

Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. With social media playing an important role in everyone’s life, we may not realize how much information is shared every minute.

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). VISIT MY FACEBOOK PAGE. Featured Headline Social Media Twitter Klout Ottawa TweetLevelAfter a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).

The Cannes Lions Grand Prix Winners for 2012

Mindjumpers

Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food. Media Lions: Google Voice Search by Manning Gottlieb OMD for Google.

Film 188

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Social Media Needs Local Activation!

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

2012 Social Media Predictions: 5 Must-Reads

Firebelly

Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012.

How Social Media Reflects Human Behaviour

Mindjumpers

How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. Social media moves mountains – and governments. The social storm. The value of social media.

What’s So Funny About Social Media and Online Marketing? April 2012

Webbiquity SMM

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living.

Comic: Social Media Strategy From A Book

SocMed Sean

Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy.

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Write only about brands that you care about and believe in. Have a blogger media kit. An Open Letter to Brands.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Things move very quickly in the world of social media.

Brands 254

Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. What has surprised me a bit is the amount of negative comments in the Facebook conversation. It’s official.

Buy 274

The ROI of social media

Sherrilynne Starkie

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . VISIT MY FACEBOOK PAGE. Measuring The ROI Of Social Media (viralblog.com). Social Media for Restaurants (coverboom.com).

ROI 243

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Report 281

China: The State of Social Media

Mindjumpers

As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. The Chinese social media landscape is vast and bubbling with innovation. This blog post is the first part of two on the state of social media in China.

Social media and health care reform

Sherrilynne Starkie

Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more. 1 brand. VISIT MY FACEBOOK PAGE. Can social media help ease the way to health care reform?

Study: The Global Social Media Check-Up 2012

Mindjumpers

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. In this blog post I put focus the findings related to Twitter and Facebook. Facebook placed third in the survey.

Study 265

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law?

Why You Need a Social Media Policy in Your Organization

Mindjumpers

In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization. Protecting your brand and business.

Social Media Risk Manager: What?

SocialFish

Maddie Grant of SocialFish sent me the link to Altimeter Group’s Guarding the Social Gates: The Imperative for Social Media Risk Management. Social Media Risk Management Staff? There are social media risk managers? Risk and Social Media

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Don’t Focus on Your Brand Page!