2012 Brands Facebook Social Graph 
Mindjumpers
JANUARY 17, 2013
Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Facebook stocks falling. Continuous Google war.
Mindjumpers
NOVEMBER 20, 2012
The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. Engagement. After this change, nearly 4.3%
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Proactive Report
NOVEMBER 12, 2011
However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. You start by listening and gathering information about your brand/s, your company and your competitors. You start by listening and gathering information about your brand/s, your company and your competitors.
Twist Image
MAY 17, 2012
Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Facebook is not (just) an advertising platform. It's all very silly, isn't it? Media is just media.
Twist Image
MAY 29, 2012
What is Facebook ? We're looking for the business of Facebook. What does Facebook sell? we wind up in one place: Facebook is a media company. Is that how the c-level suite of Facebook would define themselves? Why are we trying to make Facebook be like every other media business? You could say advertising.
Twist Image
JULY 18, 2012
As a brand, do you find it hard to put your message in front of the right audience? If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions?
Proactive Report
SEPTEMBER 5, 2012
Another interesting finding of the 2012 report is that the media is the only institution that saw a slight rise in trust and the majority of that rise is in social media. ” So if social media is the place where people go to find trusted sources of information, which of the myriad social sites should you pay attention to?
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