Mindjumpers

NOVEMBER 20, 2012

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. Engagement. After this change, nearly 4.3%

Brands 244

Brands Social Graph Report Groups 244

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. And yet, in spite of that, many brands are still hesitant to join.

Strategy 175

Strategy Marketing Banking Influencer 175

Ignite Social Media

SEPTEMBER 21, 2022

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. Of course, brands need to have a social media presence — but it’s not enough to just be present. These videos are usually well under 60 seconds and are perfect for social media consumption.

Trends 136

Trends Social Media Authentication Social Graph 136

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. There’s no way (yet) for brands to build a presence there. Facebook long ago lost its cool factor. It’s ephemeral.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Twist Image

MARCH 7, 2013

Do you remember Facebook before the timeline. I loved the introduction of Facebook's news feed when it happened. Many were up in arms and many thought that Facebook founder, Mark Zuckerberg , was going to destroy the power and potential of the online social network. before newsfeed? Who is laughing now? Nothing is.

Social Graph 103

Social Graph Facebook RSS Feed 103

Ignite Social Media

SEPTEMBER 22, 2022

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. . Of course, brands need to have a social media presence — but it’s not enough to just be present. These videos are usually well under 60 seconds and are perfect for social media consumption.

Trends 120

Trends Social Media Authentication Social Graph 120

The Realtime Report

SEPTEMBER 8, 2022

However, a place where TikTok has perhaps slightly lacked in comparison to the likes of Instagram and Facebook is the ability to reach users on a hyperlocal level, or at least, not with ease. For smaller local businesses, or franchises of larger brands, this feature will be a gamechanger.

Social Graph 91

Social Graph Comparison Features Communities 91

Mindjumpers

SEPTEMBER 23, 2011

Tweet Yesterday, much talked about Facebook Developer’s Conference F8 took place in San Fransisco. It was a much talked about event and it seemed Facebook had something big to announce which would forever change the face internet and I feel as usual the social giant was quite impressive! What does it mean for brands?

Facebook 169

Facebook Patterns Film Social Graph 169

Twist Image

MAY 17, 2012

Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Facebook is not (just) an advertising platform. It's all very silly, isn't it? Media is just media.

Facebook 107

Facebook Automotive Press Release Banking 107

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. And yet, in spite of that, many brands are still hesitant to join.

Strategy 91

Strategy Marketing Banking Influencer 91

Twist Image

SEPTEMBER 2, 2011

What's a brand to do? For the majority of brands, the most logical and strategic play is to follow back each and every individual who has taken the time to follow, friend, like, or plus you. The mindset in this instance is to think of your brand as a media entity. People are not brands. online social network.

Tweetdeck 108

Tweetdeck Brands Social Graph HootSuite 108

Stay N' Alive

APRIL 10, 2011

Google seems to be trying of late to do everything they can to be like Facebook. They've released an equivalent to Facebook's "like" button. They seem to really want to be on top of social search, but I can help but think, "why?" Let's "face" it - Google is not social. They're not Facebook! Then, see what happens.

Google 111

Google Social Graph Facebook API 111

Twist Image

MAY 29, 2012

What is Facebook ? We're looking for the business of Facebook. What does Facebook sell? we wind up in one place: Facebook is a media company. Is that how the c-level suite of Facebook would define themselves? Why are we trying to make Facebook be like every other media business? You could say advertising.

Facebook 108

Facebook iPad Social Graph Apple 108

Twist Image

JUNE 26, 2015

Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. Brands are now an important part of our communities and ecosystems. Your brand is a learning space.

Brands 40

Brands Retail Social Graph Repository 40

Proactive Report

JANUARY 29, 2013

Facebook recently announced that it is launching a search engine for the social network called “graph search.” Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline. It is a search based on your social graph.

Brands 85

Brands Social Graph Feed Feedly 85

SocialFish

JANUARY 11, 2011

Not one, but two events that I’d love to attend are just around the corner– The Social Graph Clinic DC , and What’s Next DC. The Social Graph Clinic DC. Looking at the speakers, I’d love to hear from Stephanie Schierholz, the social media manager for NASA–what a cool job!

Eventful 184

Eventful Upcoming Social Media Social Graph 184

Twist Image

JULY 5, 2011

It's hard to imagine that there is a Facebook killer somewhere around the next tech innovation, but there probably is. It just seemed so much easier and simpler than the more complex neediness of Facebook. It just seemed so much easier and simpler than the more complex neediness of Facebook. Canada, UK, etc.). We're there.

Facebook 109

Facebook Social Graph iPhone Social Networking 109

Small Business Mavericks

JULY 26, 2012

Just as there is a link graph the search engines use to measure your authority, there is a social graph. In that social graph are all the places you hang out online. This includes your website and blog, but it also includes social media such as LinkedIn, Facebook, Twitter, etc. Social Media As SEO.

Social Media 107

Social Media Social Graph Reputation SEO 107

Twist Image

FEBRUARY 8, 2013

Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook the other day. What has changed since 2008, is that brands have become increasingly smarter at this, and many more players have entered the fray. Back to Facebook. In praise of slow. Again, this takes time.

Social Graph 103

Social Graph Loyalty YouTube LinkedIn 103

Stay N' Alive

JUNE 28, 2011

Facebook's entire purpose has been to get to this moment. They've already been rumored to be working on a much stronger mobile strategy, bringing Facebook's powerful platform to the apps you use on the mobile devices you carry, to every place you go. However, it seems in one fell swoop Google just beat Facebook to their own game.

Google 111

Google Facebook Social Graph Privacy 111

Twist Image

JUNE 28, 2014

When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. Social media is no different than online advertising. It''s hard to get both.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Twist Image

JUNE 12, 2012

Who owns your brand? I don't mean this in a "does you consumer now control the brand?" I mean it in a, "where do people go to connect with your brand?" There was a massive call to action in the bottom right-hand corner of the print ad that said something like: "to lean more, please follow us on Facebook.

MySpace 105

MySpace Social Graph Mobile YouTube 105

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Applications 100

Applications Social Networking Web 2.0 Brands 100

Twist Image

JULY 18, 2012

As a brand, do you find it hard to put your message in front of the right audience? If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions?

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Twist Image

FEBRUARY 4, 2013

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. It's still fairly traditional, isn't it.

Social Graph 110

Social Graph Sentiment Advertising Loyalty 110

Twist Image

APRIL 23, 2013

Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. Some of the more advanced brands are ditching the like in favor of sharing. It''s not just Facebook.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Twist Image

JUNE 6, 2011

It's becoming more difficult and brands are falling behind (in short, no. Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. This cuts down the response time afforded most brands and moves retail into the real-time Web (probably kicking and screaming).

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Twist Image

MAY 3, 2011

Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration that we have all experienced as consumers of a brand is not a constant or lingering feeling that turns someone from a consumer (or even a brand advocate) into a non-consumer (or a brand terrorist).

Airlines 102

Airlines Twitter Social Graph Loyalty 102

Twist Image

OCTOBER 2, 2012

True story: our brand-new dryer broke down. It's not hard to tweet out the brand name in an effort to publicly shame them into speeding up the process. It wouldn't be hard to name names in this posting and have it become an ever-increasing piece of content that defines their brand story. It's not even one year old.

Social Graph 101

Social Graph iPhone Apple Research 101

Laurel Papworth

MAY 6, 2013

How about a customer sharing a purchase on Facebook – can that make you money? At the end of the online checkout, Amazon thanked me for my purchase and then asked me to tweet, Facebook, LinkedIn or Google Plus the Amazon link with an image of the DVD, the price and a description. How much is a a Tweet worth, in dollar terms?

ROI 101

ROI Buy Social Media Social Graph 101

Twist Image

JULY 18, 2011

It's amazing to see how many people retweet other people's links without even clicking on it to see if it's good and/or worthy of sharing with their own social graph. You don't need to leave a voicemail, then email, then Tweet, then message someone on Facebook to see if they got your voicemail. The Brand Jacker Troll.

Types 111

Types Twitter Wikipedia Social Graph 111

Proactive Report

DECEMBER 20, 2010

Building social graphs has not been part of our PR practice. They need to develop an easy-to-use vocabulary set for understanding data mining and social graphs and communicating about it. Right now ‘social network analysis’ just doesn’t trip off the average person’s tongue.&#.

Social Graph 69

Social Graph Analysis Survey Data 69

Twist Image

JUNE 19, 2015

Facebook made a major update and announcement this week. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it).

Social Graph 40

Social Graph Adwords Metrics Curation 40

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

Some goals you may consider could be: Increasing the number of followers on Twitter or Facebook by 20% over 12 months. Generating x% increase of website visits through social media channels. Increasing Brand Awareness (goals like these can’t always be tracked directly but we can measure success in other ways – more on this below).

Social Media 260

Social Media Analytics URL Campaign 260

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Tweet This!

Marketing 217

Marketing Adwords Mobile Social Graph 217

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses.

Social Media 47

Social Media Facebook Marketing CPM 47

Twist Image

FEBRUARY 1, 2017

Did you know that Facebook has been using external data brokers to build much more expansive profiles of people like you, me and our customers? In December of last year, Business Insider published the news item, Facebook is quietly buying information from data brokers about its users' offline lives. social graph.

Advertising 40

Advertising Sentiment Social Graph System 40