Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. Home algorithm tips for marketers.

YouTube 124

YouTube Notification Video Trends 124

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Kikolani

MAY 11, 2012

Don’t put yourself on their radar by engaging in spammy tactics. 5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide – Twitter chat guide: what you need to start a twitter chat event, create a plan, checklist, promotions, analytics and archiving. Social Media / Social Networking. Photo of the Week. Related Posts.

Mashup 113

Mashup Resources SEO RSS 113

Sherrilynne Starkie

MAY 25, 2013

I’m also moderating a round table discussion on analytics and digging deep to gain real insight. Using social media for research: Social Capital 2012. Learning about Social Media – Ottawa Event is set to Engage. The event boasts a whole range of interesting speakers and topics. Social Capital Ottawa.

Social Capital 300

Social Capital Conference Case Study Eventful 300

SocMed Sean

FEBRUARY 24, 2022

In 2012, Facebook became the first social media network to ever surpass one billion monthly users. The analytics tool on Facebook provides a narrow in-depth analysis on all the people who your ad reached. In addition, Facebook even differentiates the data between people who engaged with your posts versus people who simply saw the post.

Facebook 130

Facebook Strategy Marketing Travel 130

Proactive Report

NOVEMBER 12, 2011

Better use of analytics and more focus on measurement. She now knows exactly who they’re engaging with in each social site, and what kind of content works for that audience. Social Media Intelligence is definitely a trend to watch in 2012. Content curation. Social media education and training. Social Intelligence.

Trends 103

Trends Social Media Social Graph Analysis 103

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. There is a lot of training and preparation needed in order to create an engaging end result.

Brands 151

Brands Marketing Real Estate Collaboration 151

Hootsuite

JANUARY 31, 2024

Will it impact engagement? For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment. Source After about a week, I checked the performance of this post in Hootsuite Analytics. Let’s find out.

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HootSuite Metrics Engagement Feed 78

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. For the first seven years, YouTube rewarded videos that got clicks, rather than the ones that kept users engaged. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch.

YouTube 145

YouTube HootSuite Metadata Notification 145

Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. So, what is big data ?

Data 230

Data Sysomos Sentiment Analytics 230

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2012, it was a free lunch for any brand that had a presence. Pictured above: The Unmetric platform in 2012.

Social Media Management 114

Social Media Management Class Compete Social Media 114

The Realtime Report

AUGUST 13, 2012

The mobile-only photo sharing app began 2012 with just 15 million users and was only available via iPhone; now, Instagram is also available via Android, and the press that came with Facebook’s acquisition of the app saw numbers swell to 80 million.

Instagram 189

Instagram Brands Comparison iPhone 189

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* Simply Measured highlights one of Ben & Jerry’s basic formulas for driving fan engagement: the new flavor. An average of 300+ engagements each.

Sample 180

Sample Samples Case Study Hotels 180

Unmetric

NOVEMBER 12, 2019

Social media marketers know that it’s not how big your audience is, but the way they engage with your content. Facebook Insights has a graph that tells you how many new Likes you got in a day (as does LinkedIn), which is helpful, but other native social network analytics like Twitter and Instagram do not have this feature.

Social Media 84

Social Media Analysis How To Analytics 84

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? In the Engagement fields, enter the replies, likes, and retweets to make your search more precise. Unveiling new and relevant topics Adding new and relevant topics to your content strategy is vital for consistent engagement. It shows you local book-loving Twitter users.

Twitter 52

Twitter Hashtag Trends Sentiment 52

The Social Media Incubator

JULY 5, 2013

According to analytics shown by Jason Smith of readwrite.com, Pinterest beats Facebook in a number of categories. What can you do to engage your Pinterest audience? Or run a contest to engage your audience. In 2012, there were some great uses of online marketing campaigns on Pinterest. Should your business use Pinterest?

Campaign 125

Campaign Platform Social Media Engagement 125

Oktopost

MARCH 21, 2019

Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. Branded hashtags allow companies to see what customers are saying about them, and engage in real-time conversation. Marketing analytics company TrackMaven discovered that engagement drops if you use more than two hashtags.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Sherrilynne Starkie

JUNE 22, 2013

Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Facebook’s little secret. Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

Ari Herzog

NOVEMBER 19, 2013

The below graphs and data from Google Analytics say the rest. Data from October 19 – November 18 in 2012: 8,236 visitors. I imagine this is related to less visitors but more engaged visitors, especially as the duration per visit remains constant at under a minute each. The above subject says it all. 7,726 unique visitors.

Quantcast 161

Quantcast Metrics Social Networking WordPress 161

Firebelly

DECEMBER 5, 2011

By David Cohen ikes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much. By Mitch Joel eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. Below are 5 social media must-reads that we wouldn’t want you to miss.

Social Media 161

Social Media Metrics Analytics Trends 161

Kikolani

DECEMBER 27, 2011

As 2011 comes to an end, I thought I would share my 10 favorite list posts for anyone ready to learn more about analytics, conversions, email marketing, engagement, link building, keyword research, social media, starting their own business, usability testing, and WordPress. I hope you enjoy them!

Resources 166

Resources Domain Name WordPress Marketing 166

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 11 for the last chat of 2012.

Analysis 198

Analysis Metrics Questions Communities 198

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. This rise in popularity is due, in part, to the fact that short-form video is more accessible and engaging than ever before. This focus on personalization and connection keeps viewers engaged with the platforms and your content.

Video 112

Video HootSuite How To UGC 112

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 Apart from scheduling posts on social media sites, it also allows companies to look at analytics, which enables them to make strategies on how to attract people to their company pages. It’s available for iOS and Android. DoubleDutch Events.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. On most social media channels, it’s crucial to find the balance between promotional and engaging content.

Statistics 111

Statistics Marketing Travel Buy 111

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. While these posts are well-received on Facebook , only a small number of people engage on Twitter. With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. The rise of BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Marketing Survey Metrics 100

Mindjumpers

JULY 6, 2012

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. If you are managing a business page, the Offers feature is a good way to combine online with offline activities and to directly engage customers in your products and services. Read more about it here. Read more about it here.

Features 220

Features Policies Mobile Module 220

Mindjumpers

JANUARY 10, 2013

Curating user-generated content is a great engagement technique, as user-generated content shows brand authenticity and fan appreciation, as well as acting as peer-to-peer recommendations. We’re working on making it possible to engage with users while at the same time making sure it does not end being a source of spam for the users.”.

Brands 264

Brands Aggregator Curation Hashtag 264

Mindjumpers

JULY 6, 2012

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. If you are managing a business page, the Offers feature is a good way to combine online with offline activities and to directly engage customers in your products and services. Read more about it here. Read more about it here.

Features 205

Features Policies Mobile Module 205

Proactive Report

JULY 4, 2014

Facebook watches their analytics like a hawk – they are well aware of their users’ behaviors. In 2012 Facebook said content would reach, on average, 16% of fans. Ah, that ever-elusive engagement. Use your analytics. Not every brand saw their engagement and reach drop after this update. Be strategic. Use more video.

Feed 90

Feed Feedly News Facebook 90

Sprout Social

OCTOBER 9, 2018

With the surge in social media engagement came a surge in fantasy sports. Let’s take a look at how a few of the top-rated fan sites are using social media to engage with fans and prospects. It was founded by three VistaPrint executives (Jason Robins, Matthew Kalish, and Paul Liberman) in 2012. DraftKings.

Sports 83

Sports Social Media Engagement Compete 83

Kikolani

MARCH 29, 2013

How To Build Your Own Custom Google Analytics Dashboard – Want to create your own custom Google Analytics dashboard. 5 Reasons Your Small Business Should Be Using Quora – Small businesses can benefit greatly by actively engaging with the Quora Community. Funny and Cute Animals Compilation 2012.

Mashup 122

Mashup Resources FeedBlitz RSS 122

Visually SM

AUGUST 19, 2020

In the next topics, we will teach you the way to successfully engage with your audience online and find out the platforms they use the most. Have you taken a recent look at the referrals your brand has on Google Analytics ? As you can see, there are many advantages to building a social media presence for your company.

Social Media 130

Social Media Brands Reddit Platform 130

Socialmedia.biz

JUNE 8, 2018

Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. It can engage, listen, and discover your customers and prospects. Also, it allows you to identify bad influencers.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Social Media Marketing

JUNE 12, 2013

Google Maps get more social, the role of social and television, where traditional media is heading, Facebook gets all #cool, Twitter opens analytics to all, making progress on social metrics, the NSA''s use of big data and more - it''s This Week in Social Media. Industry Could IBM be the Google for large enterprise organizations ?

Social Media 130

Social Media Metadata Flipboard Metrics 130

Twist Image

MAY 22, 2012

With a passion for enhancing shopper experiences and over twenty years under his marketing belt, Pearson just released his first business book, The Loyalty Leap - Turning customer information into customer intimacy ( Portfolio - 2012). data analytics. Tags: 2012 cma summit. Making The Loyalty Leap. bryan pearson. business book.

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Loyalty Privacy Knowledge Base Data 102