Akamai Marketing

MARCH 23, 2011

But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics. But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well.

Review 142

Review Company Klout Policies 142

Small Business Mavericks

JUNE 6, 2011

It may seem odd to call any Internet marketing strategy an “old-fashioned&# or “traditional&# strategy, but we are now over 20 years since the invention of the World Wide Web and commercial Internet marketing. It’s interesting to note, however, that what worked in 1992 still can work in 2011.

Fashion 161

Fashion Hubpages Strategy Forums 161

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. Here’s one I wrote in January 2011 that continues to attract readers. Originally published January 12, 2011). Then they contributed their views to the secret group.

Groups 337

Groups Groups Sports Notification 337

Proactive Report

DECEMBER 29, 2010

Web Strategist Jeremiah Owyang warns that citizen activists and organizations like Greenpeace are incredibly well organized and that every company must have a well trained PR team that can handle a social media attack and have a digital crisis plan in place. Have a community strategy –don’t jump without a parachute.

Reputation 108

Reputation Trends Training Case Study 108

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Aaron Levie.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. It began when I was at my previous company in the enterprise peer-to-peer data backup space. This helped me craft a content strategy, the pinnacle of which was the publishing of a parody rap video entitled Cloud, Cloud, Baby.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

SEPTEMBER 12, 2022

From providing content support to spinning strategies, agencies provide a team’s worth of creative, strategic and tactical support for your social channels. Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. Drop & Hook.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Buffer Social

OCTOBER 31, 2022

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. it’s a new year we're excited to share some things we’re exploring for Communities early 2022 🤞 — Twitter Communities (@HiCommunities) January 5, 2022.

Social Networking 83

Social Networking Film GPS Communities 83

Diva Marketing Blog

OCTOBER 27, 2011

Whittemore asked if I would particiapte in Bathroom Blogfest 2011 and the theme was C limbing Out I knew I wanted In. However, The Bathroom is often an aspect of a customer experience strategy that is over looked. Just for fun, which Fortune 500 company do you think claims this bathroom? . most about the blogosphere?

Blogosphere 64

Blogosphere Library Retail Collaboration 64

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What you give your community, otherwise, seriously, why should they care?

Lurker 203

Lurker Klout Policies Consultant 203

Mindjumpers

JULY 18, 2012

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Creates a common understanding of the company. Builds communities and create long-term relationships that in turn will strengthen the pipeline of talented candidates. Social media is ultimately about establishing relationships.

Social Media 249

Social Media Brands Policies How To 249

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? Remember, getting an ROI from social media marketing goes beyond just math and numbers.

ROI 132

ROI Social Media Airlines Proposal 132

Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Leverage community for first tier marketing and support. Launch a formalized advocacy program.

How To 321

How To System Social Media Management Trends 321

Waxing UnLyrical

MARCH 15, 2011

About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. Chose ONE engagement strategy and use it effectively. We chose Twitter (you can follow us @ecycle_dc ) as our main engagement strategy. Have contacts at large companies?

Social Media 195

Social Media Project Flickr Eventful 195

Mindjumpers

MAY 8, 2012

By motivating and inspiring the main users of social media, they match creativity with solutions and volunteers with companies. Today, the campaign not only raises great awareness about men’s health and prostate cancer, in 2011 it also raised $120 millions for research in men’s health. “Hipsterfying” a taboo.

Social Media 248

Social Media CSR Campaign Collaboration 248

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Talk Like A Pirate Day and Online Community.

Communities 103

Communities Facebook Avatar Social Networking 103

The Social Media Incubator

NOVEMBER 3, 2010

by admin on November 3, 2010 According to CNET News , the company Coach Leatherware has seen a virtual outcry of negative feedback along with some shocking images posted by online visitors for using animal fur in some of their products. Instead, they allowed their community (Coach has over 1.2

Social Media 100

Social Media Small Business Foursquare News 100

Buffer Social

NOVEMBER 13, 2023

In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.”   “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. Astoundingly, it worked.

Examples 92

Examples Campaign Discount Marketing 92

Ignite Social Media

DECEMBER 8, 2017

Luckily, 2018 is right around the corner, and if your social presence has been lacking, take advantage of the New Year to revamp your strategy. Much like a building cannot stand without a foundation, a social strategy cannot exist without goals. Ask yourself what your company’s end goal is when it comes to social strategy.

Content 99

Content UGC Instagram Social Media 99

Waxing UnLyrical

AUGUST 17, 2015

Why: “People often go on belief that they know what great content is and they know what great marketing is, because they can smell it,” writes Avinash as he explains how to “build intent-based audience strategies, deliver joy to them and accelerate business profit” via the See-Think-Do-Care framework.

Consultant 100

Consultant Analytics Flickr Metrics 100

Webbiquity SMM

MAY 3, 2012

In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to.

Mobile 180

Mobile iPhone iPad Training 180

Small Business Mavericks

APRIL 23, 2011

It’s about positioning your company above the competition. E-mail marketing is one strategy for making that happen. Jay says: April 29, 2011 at 12:14 am RT @CarolineMelberg: Let The Grocer Teach You E-mail Marketing [link] Log in to Reply Caroline Melberg says: May 6, 2011 at 4:15 pm Thanks for the RT!

Marketing 173

Marketing Case Study Press Release Small Business 173

Convince & Convert

OCTOBER 12, 2013

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Most of the people with whom you are communicating in social are your current customers. Myth 6: Company channels are your most important social assets. Conceivably, yes. Myth 3: Social is for creating new customers.

Social Media 167

Social Media Content Marketing B2B 167

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 228

Examples Communities Brands Forums 228

Hootsuite

JULY 4, 2022

Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Do TikTok’s greatest strengths line up with what you’re trying to achieve with your social media strategy? But it’s not just digital banks and fintech companies that find success on TikTok. But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Convince & Convert

APRIL 5, 2013

Callan spends her time working on influencer relations and integrating social strategies with Sony’s traditional marketing. She also tests new platforms and devises strategies for expanding to them. Sony joined Pinterest back in December 2011, right as the platform was becoming popular.

NGO 155

NGO How To Team Social Media 155

SocialFish

JANUARY 21, 2011

This is a guest post by Rich Feinstein , CEO extraordinaire at CommPartners , a company that provides webinar, e-learning and virtual conferencing services. I recently read a post on the Midcourse Corrections Blog authored by Jeff Hurt titled Virtual Event Strategies for 2011. Create a community of webinar participants.

Collaboration 234

Collaboration Eventful Exercises Education 234

Webbiquity SMM

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Hootsuite

MAY 13, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Lorenz traces its social media etymology way back to 2011 on YouTube. Finally, in order to keep our community safe, we’ll be updating our branded content policies in the coming year. Or re-emerging.

Influencer 145

Influencer Trends Marketing Guidelines 145

Convince & Convert

MARCH 10, 2013

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people.

Twitter 167

Twitter Nielsen Forums Digg 167

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

Social Media Real Estate Survey Eventful 186

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 146

Social Media Postrank Tourism Blogroll 146

agora pulse

OCTOBER 6, 2020

back in February 2011. In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Gear up to help a community or charity this December for a feel-good factor that will benefit everyone. The marketing budget of most brands increased following COVID-19.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Akamai Marketing

FEBRUARY 3, 2011

Tactics vs. Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. Strategies are created with tactical ingredients. Don’t drink the kool aid until you know the ingredients – got it? Viral is good. Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Webbiquity SMM

AUGUST 26, 2014

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. The company now has over 1.4 billion users.

B2B 190

B2B MySpace Startup Social Networking 190

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Your company’s reputation is an extension of your leadership’s reputation. No matter how small or large your company is, reputation is all about leadership. About Us What’s a Maverick? That tells me something.

Small Business 93

Small Business Reputation Case Study Press Release 93

Convince & Convert

JUNE 4, 2013

Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy. This event is held by the Ohio Small Business Development Center at Columbus State Community College.

Eventful 128

Eventful Social Media Forums Conference 128