Pixlee

DECEMBER 13, 2016

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands. Imitation and reinvention, of course. Chubbies Shorts.

Brands 41

Brands Authentication Fashion Curation 41

Social Media Strategies Summit

NOVEMBER 27, 2018

When her show ended in 2011, it was obvious she wasn’t going anywhere. To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. They are comfortable with branded content. LeBas closed by providing input on how other brands can better reach their audience. Super Soul Sunday.

Communities 100

Communities Platform Video Fashion 100

Pixlee

DECEMBER 31, 2018

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands. Levi, Strauss & Co. Under Armor.

Brands 40

Brands Retail Apparel Fashion 40

Buffer Social

OCTOBER 31, 2022

Why brands should keep an eye on vertical networks On paper, niche social networks are an excellent idea for brands because you can easily identify a platform with your target audience and craft appealing outreach. The key is to be genuine and authentic to build trust with potential customers.

Social Networking 83

Social Networking Film GPS Communities 83

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. And surprisingly, so much marketing and branding today lacks personality! Be authentic. It’s not the magic pill.

Trends 279

Trends Marketing Mobile Wireless 279

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

Engagement 90

Engagement How To Metrics Loyalty 90

Hootsuite

MAY 13, 2020

Beyond their role as effective brand ambassadors, influencers are also just good marketers. Lorenz traces its social media etymology way back to 2011 on YouTube. Same goes for brands. In response, platforms are doubling down on “creator hubs” that make it easier for creators and brands to connect. important; }.

Influencer 145

Influencer Trends Marketing Guidelines 145

Diva Marketing Blog

AUGUST 29, 2011

Social media has become a one-stop shop for extending the brand. . does social media really fit as a branding tactic? First, I guess we better figure out what is this thing called "branding." Barbara Findlay Schenck's post on MSN Business On Main goes into a deep dive about traditional branding. So I got to thinking.

Social Media 75

Social Media Brands ROI Authentication 75

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. I’m a huge fan of her because she has an authentic blogging persona, despite her recent success. Blog lessons aside, I believe that How to Get a Grip should be required reading for everyone wanting to focus on the important stuff in 2011. Jordan Cooper. Blog | Twitter.

Blogger 55

Blogger Communities Blogosphere Skills 55

Hootsuite

MARCH 11, 2020

Snapchat launched in 2011. While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience. Get users to interact with your brand. It’s about being authentic, not picture-perfect.

Marketing 145

Marketing URL Features Platform 145

Pam Moore

JANUARY 25, 2016

Ever since the day we launched our first agency in early 2010, sold it in late 2011 and built the following agency, Marketing Nutz to where it is today, we have held on tight to our WHY of business and life. Understanding where you fit in the market and the unique value your brand offers. Aligning your passion with your why.

Social Networking 106

Social Networking ROI Analysis Brands 106

Diva Marketing Blog

JULY 4, 2013

If you''re beginning a new social platform it''s important to give yourself the time and resouces needed to find your voice keeping in mind that it must always be authentic for the culture of the network. How can you "fit" in multiple communities while retaining your brand''s values? The reward of running the Peachtree.

MySpace 82

MySpace Authentication Communities Platform 82

Debbie Weil

JANUARY 11, 2011

It was great to reconnect with Pamela Redmond Satran (we hadn’t seen each other in over 30 years), Elizabeth Marshall of Author Teleseminars and John Moore of Brand Autopsy (he called The Corporate Blogging Book the Best Business Blogging Book ). My promise is that I will change that in 2011. I am sick of that phrase.

Eventful 102

Eventful Posterous Newsletter Authentication 102

Twist Image

APRIL 12, 2011

This concept of the humanization of business in a technology-driven world is core to Sanders' latest (and fourth) business book, Today We Are Rich ( Tyndale House Publishers - March 2011). So, it's almost like this huge movement from 'I am brand' to 'the Dalai Lama'. Don't panic, we're not talking about Communism 2.0. business column.

Social Media 109

Social Media Yahoo Publishing Metrics 109

Pixlee

OCTOBER 27, 2016

You know your brand inside out. Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. If you’re serious about furthering your brand’s marketing objectives, you can’t afford to ignore your user-generated content. They want to hear it from your customers.

UGC 40

UGC Content Statistics Hotels 40

Twist Image

FEBRUARY 27, 2013

TED (which stands for Technology Entertainment Design) has become a brand name in the past few years as they have uploaded their archive of 18-minute presentations from their highly exclusive annual event which started in 1984 as a one-off, but became an annual ritual in 1990 to TED.com. Julie Burstein: 4 lessons in creativity. Like to read?

iPad 108

iPad Apple Conference Collaboration 108

Waxing UnLyrical

NOVEMBER 19, 2010

The scandal finally died down when Tablo filed a lawsuit against 22 members of TaJinYo for libelous comments; in October, as part of the resulting investigation, the Seocho Police Station confirmed Tablo’s credentials as authentic. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Liked what you saw?

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Pam Hughes

DECEMBER 30, 2021

Although voice recognition has been around since the 1950s, it was only in 2011 when IBM’s Watson came out (you may have seen it beat contestants on Jeopardy! Instead, SEO success requires authenticity, the use of natural language, and valuable content. that it became practical and relevant. Voice search is now ubiquitous.

SEO 68

SEO Strategy Engineering Mobile 68

Writtent Blog

MAY 7, 2021

It is natural for a co-branding campaign to create at least some initial confusion and means for competition. As such, the agreement should separate the campaign from the routine branding activities of each party. Always try to make at least the minimum payments on any credit product you have, on time.

Buy 40

Buy Committee Pharmaceuticals Yahoo 40

Ari Herzog

MAY 13, 2010

Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. The study covers 64 brands and is based on surveying more than 1,000 consumers in the US during the first quarter of 2010. In fact in some areas people trust their peers more than the respective brand. AUSTIN, TX.,

Examples 122

Examples Press Release Marketing Study 122

Diva Marketing Blog

JUNE 19, 2016

It definitely helped grow my blog and my brand. The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more. Jay Ducote, Deep Fried America : .

Travel 75

Travel Hosting Social Media Influencer 75

Bill Hartzer

JULY 15, 2010

s Keeping Up with the Kardashians), there is a fast-growing set of Americans who reject excess and artificiality in favor of authenticity, substance and interconnectedness. DeGeneres conceals her wealth with ordinary clothes and a gracious attitude, influencing a legion of supporters through her television shows and brand sponsorships.

Buy 113

Buy Influencer Web 2.0 Survey 113

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom.

Social Media 257

Social Media Trendrr SM2 Alterian 257

ProBlogger

OCTOBER 8, 2014

Many people have been affected by the chain of Google Panda updates which began to roll out in February 2011. Just to give you a better understanding of Google’s efforts, they have been focusing on eliminating black hat techniques from February 2011-to-now where they rolled out the latest update recently. After Google Panda 4.1,

Google 55

Google Strategy Directory Forums 55

ProBlogger

DECEMBER 30, 2011

Do you know of someone that has really stood out in 2011? In 2011 he created the Million Dollar Blog Project and launched his case study blog, Expert Enough. She’s authoring her second book for the Dummies brand and planning is already well underway for Blogworld in New York. Maria Popova. Derek Halpern. Jenny Blake.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Convince & Convert

APRIL 12, 2012

You look at Google’s zero moment of truth research, which shows that in one year, from 2010 to 2011, the number of pieces of information that consumers consume before making an e-commerce purchase went from 5 to 10. We’ve got ten brands under our Hilton worldwide portfolio. Doubled in a year. Vanessa : Absolutely.

Hotels 118

Hotels Instagram Authentication Social Media 118

Diva Marketing Blog

JUNE 19, 2016

It definitely helped grow my blog and my brand. The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more. Jay Ducote, Deep Fried America : .

Travel 40

Travel Hosting Social Media Influencer 40

Convince & Convert

MAY 25, 2010

I first heard you on Marketing Profs — very impressed with your authentic teaching style. I first heard you on Marketing Profs — very impressed with your authentic teaching style. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby!

Marketing 124

Marketing Social CRM Conference Social Media 124

Hootsuite

FEBRUARY 14, 2023

They earn thousands or even millions per year for sharing branded content with their audience. These influencers have cultivated their audience for years to build their brand on social media from the ground up. Brand status. How many brands do they work with? Are these brands well-known/respected? Authenticity.

Influencer 110

Influencer Instagram Collaboration YouTube 110

Keyhole.co

APRIL 20, 2023

Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand. It can result in excellent brand exposure when done properly. The term newsjacking was first used by David Meerman Scott in 2011. What is newsjacking?

Aggregator 52

Aggregator News Trends Reputation 52

Convince & Convert

AUGUST 19, 2021

In 2011, Google popularized a concept dubbed the “ Zero Moment of Truth ” or ZMOT. Often, they are produced by popular reviewers and influencers—who may or may not be compensated by the brands they promote. Strive for authenticity, not fancy camera work. The key is in the star of the show—the box itself. By John Parsons.

Video 187

Video Film Posterous Review 187

agora pulse

JULY 16, 2019

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling. Our favorite brands use characters (e.g.,

Social Media 110

Social Media Brands Hashtag Meme 110

Hootsuite

APRIL 27, 2022

If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service. Facebook Messenger was launched in August 2011. Messenger has been downloaded 5.4 billion times.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Convince & Convert

JULY 20, 2012

I guess Washington Post acquired the team for $12 million, LinkedIn acquired some patents for $4 million, and Beta Works acquired the, I think, the website and the brand for $500,000. But the asset is the community and the people that identify with your brand, or that identify with your idea or your conversation. We talk about tools.

Digg 113

Digg Communities MySpace YouTube 113

Likeable

AUGUST 26, 2019

As their accounts grew, brands started to reach out to the adorable pair to partner on content. After experience charting their own course, they prioritize the value the content will provide their fan base—knowing they are a community of serious animal lovers—when selecting brands to work with.

Influencer 112

Influencer Communities Social Media Instagram 112

Ari Herzog

MARCH 3, 2014

Isn’t that a loss of authenticity? Related Stories Why (and How) I Forced 912 People to Unfollow Me on Twitter 20 of the World’s Most Clever Twitter Bios in 2011 and How Clever They Remain Today #FollowFriday: How to Write a Tweet to Recommend Someone to Follow. Marketing branding Twitter' The rest is history.

Meeting 169

Meeting Proposal Authentication Social Media 169

Convince & Convert

APRIL 20, 2015

For me, it ultimately comes down to these four principles: Authenticity, Earned Trust, Network Economics, and Community First. Authenticity Whenever traditional marketers think about creating content, I often hear this phrase: “We don’t have the budget to create polished content.” I don’t know how much lower production you can get.

Marketing 60

Marketing Authentication Communities YouTube 60