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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276
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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

Iā€™m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as ā€œ the original social media agency ā€ because we were the first social media agency created out of whole cloth in the United States.

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What is Earned Media?

Sherrilynne Starkie

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix.

Fashion 409
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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Canadian headquartered companies maintain high levels of trust, at 75 per cent. When a company is not trusted, 63% of people will believe negative information after hearing it 1-2 times. When the company is trusted, that falls to 22%. Social media and trust. Social media comes in at the bottom of the list.

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How Rhett & Link Manage Co-Founder Disagreements Without Sacrificing Friendship

Forbes Social Media

Best friends since grade school, the two former engineers began posting comedy shows on YouTube in 2006. Today Rhett & Link's Burbank, California entertainment company, Mythical, employs more than 100 people who create YouTube series.

YouTube 95
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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Their presence is monitored all day.

Airlines 232
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What is Good Engagement Rate?

Oktopost

But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Ask questions about the data that focus on company objectives. Hot Topics of this episode include: Why every marketer needs to be a generalist, stay clear of trends, and practice both digital and media literacy.