Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Many advertisers believe getting people to click is the driving force behind social media advertising. Let the team here at Ignite Social Media design your social media ad objectives strategy to maximize your business results.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. The Reality Of Social Media Budget Planning.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. As a social network, LinkedIn focuses on the business of business.

May Social Media Trends

Ignite Social Media

They say April showers bring May flowers and Social’s in full bloom! So many new, fresh and exciting things are popping up on the social scene. Let’s dive into the May Social Media Trends! LinkedIn Live is the newest update to come out of the working-world social platform.

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3 Companies Every Social Media Copywriter Can Learn From

Social Media Today

Great social media content is a huge part of any successful marketing strategy, and to be successful on social media, brands need to write clear and clever copy

Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media?

Companies Embrace Social Media

Mindjumpers

Mindjumpers is in a collaborative partnership together with the Bees Awards – the first social media marketing award show that will take place 9th November in San Francisco.

Are You Wielding Your Social Media and Blog Like These Fortune 500 Companies?

agora pulse

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. The report was part of an annual analysis of the digital efforts of companies on the Fortune 500 list.

3 Social Media Advertising Spending Trends to Consider in 2019

Ignite Social Media

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019.

Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity SMM

Here are a few tips that will help to boost your company’s profile on LinkedIn. Your company logo and header banner are the very first things people will see when they land on your company page. Avoid writing a 2,000 word essay about the history of your company.

Fast Food Companies on Instagram

Ignite Social Media

Using QSR’s list from 2018 for inspiration, I even looked at those that aren’t local to our Michigan office and here were my favorites based upon their social presence on Instagram. It’s 9:00am on a work day and I’m already thinking about lunch.

How Social Media Strengthens Companies [infographic]

Mindjumpers

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. What To Include In a Social Media Policy.

Social Media Updates

yMarketingMatters

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Here are 3 ways companies who relied on the platform can revamp their video strategy.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Weekly percentages of online company mentions worldwide, by day of the week, according to research from mention.

Getting everyone social media trained

Sherrilynne Starkie

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. Most organizations use social media channels in some way as part of their daily business. Social media training.

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. What does your company not do well?

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April Social Media Trends

Ignite Social Media

Spring is synonymous with change and that certainly applies when it comes to social media. There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Let’s talk about the April Social Media Trends! .

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2019 Social Media Resolutions

Ignite Social Media

Going over this distinct group of improvements that people seem to choose at the beginning of the year got me thinking – what if social media channels attempted to improve in the same way we do? Is your New Year’s resolution social media-related?

4 Tips for Selling Your B2B Company on a More Innovative Social Media Presence

Social Media Today

Are you having trouble convincing your organization to adopt new social media marketing strategies? These tips might help

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Twitter for companies

Sherrilynne Starkie

Twitter for companies infographic. The social customer. Headline Social Media Twitter infographic This is a cool info graphic with some interesting statistics about Twitter and how French businesses use it. Related posts: Pinterest for business. Wikipedia rules the waves.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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21 best social media analytics tools

Unmetric

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming.

January Social Media Updates

Ignite Social Media

We’ve compiled a few of the highlights from our bi-weekly newsletter – Social You Should Know. Keep scrolling for your January social media updates! January Social Media Updates. LinkedIn Unveils New Features to Increases Transparency Between Companies & Users.

How Companies Are Dedicating Their Budgets to Social Media [Infographic]

Mindjumpers

Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream.

16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms.

Top Five: New social media ‘stories’ features

Sherrilynne Starkie

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google.

Infographic: Selling in social media

Sherrilynne Starkie

Some great stats here about how companies and brands are using social media to boost sales. via Social Media Today. Psychology of social networking. Featured infographic Social Media

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools.

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Firebelly Named “Most Ethical Social Media Company”

Firebelly

On Thursday, December 30th 2010, Firebelly was named Most Ethical Social Media Company at the 2010 Indiana Social Media Summit. The Indiana Social Media Summit recognizes leading businesses and individuals at the forefront of social media from the state of Indiana.

Companies Are Using Social Media Data to Improve Customer Service

Socialmedia.biz

Companies are now using social media data – from sites like LinkedIn and Facebook – to match you to a call center agent that you’re likely to find enchanting. This technology matches phone numbers to social-media-compiled data.

Outsourcing Social Media Management

yMarketingMatters

whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. Social media consultants can be 20x more effective.

Social Media Updates: May

yMarketingMatters

After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. The post Social Media Updates: May appeared first on yMarketingMatters.

How Do You Measure Social Media Success?

agora pulse

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? The first step is to understand what your social media goals are and measure against them.

Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

Finalist for Social Media Buzz Awards. The Social Media Buzz Awards celebrate the best individuals, agencies, companies, brands, and organizations across the social media spectrum. The Drum has put on the Social Buzz Awards for the past eight years.

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Q4 Social Media Updates

Ignite Social Media

Catch up on the latest news from the social media world in with our Q4 social media updates. . Q4 Social Media Updates. Additionally, companies now have the ability to re-share employee’s posts , which can ultimately help with recruitment and positive conversations around the brand. The company is exploring a feature that allows its users to block unwanted words from their personal feeds. Want to say in the loop on all things social ?

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity SMM

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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Social Media Strategy: Connecting Within The Bounds Of Your HR Policies

SocMed Sean

Nathan spends his time helping companies across a variety of industries implement the best technology and growth strategies for their organizations. The balance that both employers and employees have to strike is sometimes a difficult one when it comes to social media use in the workplace.

Top Five: Social media security & privacy advances

Sherrilynne Starkie

Top Five: Social media security & privacy advances. Top 5 must know news and information from the world of social media for this week. Infographic: What social networks are doing to protect your information. REPORT. Sherrilynne Starkie. Owner. items .

Social Media at Scale: Organizing Global Social Media Teams

Dave Fleet

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. Tweet.

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10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients. GDPR Seeps Into Social.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.