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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. Before 2005 our goal was to get our clients in the news. They are: earned, shared, owned and paid.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Of those, two-thirds use it daily.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. Before 2005 our goal was to get our clients in the news. They are: earned, shared, owned and paid.

Marketing 199
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The Average Social Media Privacy Policy Takes an Hour to Read

The Realtime Report

The app is popular among Generation Z (1995-2005), and 30% of GenZ users are 18 or under. All but two privacy policies (Instagram and Twitter) require a 10th-grade reading comprehension level or higher. Ironically, most companies advertise their platforms as 13+, which is 2–3 years younger than someone in 10th grade.

Policies 116
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How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. YouTube’s first video was uploaded in 2005. But here’s the long answer, too: 2005-2012: View count (a.k.a. So how do you optimize your channel and videos to work with it, not against it?

YouTube 145
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Four theories on the declining trust in Canadian social media

Dave Fleet

This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. The gradual decline of Twitter. It’s more of a secondary ‘I happened to see that’ side-effect, whereas people often specifically search Twitter for news).

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Social Networking Stats: Reddit Earns 56 Billion Pageviews in 2013, #RLTM Scoreboard

The Realtime Report

Twitter: over 218 million monthly active users. via Twitter. Founded in 2005, Reddit has played an interesting role in internet culture, but has yet to achieve profitability. Will Reddit’s niche market – with users that are notoriously wary of heavy advertising - respond well to this venture into e-commerce?

Reddit 149