Two Ways To Advertise On Twitter
Small Business Mavericks
APRIL 30, 2013
Twitter has finally opened up its self-service advertising platform to everyone. Now anyone – even you, small businesses and individuals – can advertise through Twitter’s self-service advertising platform. You have two very different advertising channels through Twitter. Promoted Accounts – The other way to reach targeted followers on Twitter is to promote your account through the “Who To Follow” list on Twitter’s sidebar. Online advertising has changed a lot over the years.
Twitter Gives Advertisers More Klout
AUGUST 4, 2016
Twitter provided more details on the Klout enrichment that it discussed in its announcement earlier this week that the updated (2.0) Gnip product manager Greg Lyon said in a blog post that Twitter’s Klout enrichment 2.0 Using a combination of Klout score and influence topics, the brand would be able to find Twitter users who are influential in makeup but also match their target budget–users perhaps with scores in the range of 55 to 70 instead of the top tier of celebrities in the 80-to-90 range. Twitter said Klout enrichment 2.0
Facebook vs Twitter Advertising
MARCH 22, 2013
Advertising on social media can be difficult to assess in what is right for your business. Search Mojo have just put together an infographic which I wanted to share with you all as it helps to distinguish between advertising on Twitter and Facebook - you can download the advertising graphic here. New Twitter Advertising Rules - Some Tweets Illegal!
Twitter Advertising Review: Not Ready For Primetime
JANUARY 14, 2013
I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. And Twitter needs A LOT more time. Twitter’s explanations of who your ads and promoted tweets show up to are very vague as well. It takes time. Wanna see the reporting we have access to?
Social Advertising: Growth of Native Ads To Outpace Display
The Realtime Report
NOVEMBER 26, 2012
Spending on paid social media advertising will reach $4.6 For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Sponsored Stories on Facebook, Promoted Tweets on Twitter) will total $1.53 Local social media advertising in the U.S. billion by 2016, according to a new report from BIA/Kelsey.
The 9 Ways to Advertise on Snapchat [INFOGRAPHIC]
AUGUST 31, 2016
Is your brand advertising on Snapchat (or exploring the option)? Let us know in the comments below or get at us on Twitter! . Snapchat is a force to be reckoned with when it comes to attracting the minds, hearts, and eyes of social users — especially younger social users. On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States. Check it out!
Is Advertising The Future Of Twitter?
AUGUST 4, 2011
Whenever a start-up turns to advertising for revenue, something is remiss. There has got to be more to a business model than advertising in 2011. The fact that Twitter sees advertising as (potentially) the big revenue pay day, makes me extremely nervous. Because as Twitter adds and tinkers with advertising, what they may not be considering is that the people who are engaged with Twitter are now grappling with advertising (especially if it starts to clutter their streams). Is advertising bad? How will Twitter know what is cool?
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Advertising
Infographic: Native advertising effectiveness
AUGUST 19, 2013
Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. Top Twitter trends for 2011. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. Marketing Social Media banner ads Marketing and Advertising native advertising Infographic by Sharethrough.
Twitter Takes the Election Outdoors
NOVEMBER 1, 2016
Twitter continued its out-of-home advertising efforts in New York with a focus on the upcoming presidential election. Global group creative director Jayanta Jenkins detailed the new outdoor advertising campaign in a blog post : The election is playing out live on Twitter, where people can hear directly from the candidates, their supporters, the media and everyone in between.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Over time, Twitter, LinkedIn, Instagram and Pinterest rolled out new marketing API programs themselves, adding dozens of additional companies to their partner programs. Facebook, Instagram, Twitter, LinkedIn and Pinterest employ the some of the world’s best software engineers. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform.
Twitter Huddling With Potential Advertisers for Thursday Night NFL Streams
JUNE 23, 2016
Training camps haven’t even opened yet, but Twitter’s efforts to capitalize on its $10 million investment to stream National Football League games are in midseason form. Kurt Wagner of Re/code reported that Twitter bigwigs including CEO Jack Dorsey and chief operating officer Adam Bain are at the Cannes Lions International Festival of Creativity in France this week pitching ad packages for its NFL games. Derella told Wagner 60 percent of Twitter’s NFL ad inventory has already been sold, with early commitments from brands including Ford Motor , Nestlé and Anheuser-Busch.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Content Marketing vs. Social Advertising – Battle Round 2. In other words, you wouldn’t (and can’t) put a long-form Instagram post on your company’s Twitter account. Social users were likely on Facebook and Twitter and other social media channels before your brand was. Your social advertising brings readers to your content. A lot of marketers say content is king.
Why Marketers Should Use Twitter (Infographic)
AUGUST 16, 2016
It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX examines the impact of marketing on Twitter.
What Twitter Moments Means for Small Businesses
OCTOBER 28, 2016
A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly , Fox News , NASA and BuzzFeed. 28, Twitter made Moments available to everyone. But what exactly are Twitter Moments and how can they benefit small businesses like yours?
Social Isn’t About Advertising Or PR
APRIL 26, 2011
The article is written by an advertising agency guy. But it isn’t left just to the advertising guys, or the creative, to do this. As a side note: His article states, “Even the most articulate strategies, built by the best social media gurus, tend to focus on developing a presence on Facebook or Twitter, rather than developing a brand’s purpose. But to say.
The Future of Twitter
FEBRUARY 24, 2017
The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat.
Agency Leads Must Absolutely Use Twitter
JULY 8, 2015
A few weeks ago, a client asked if we should try Twitter Lead Generation Cards for their business. Just Follow on Twitter? This very reason—and the fact that social media has helped me grow this business in ways I never could before 2007—was why I laughed out loud when I read, “ PR Agency Leads Should Only Follow On Twitter.” She also found it on Twitter.
Twitter Touts Branded Emojis
SEPTEMBER 12, 2016
Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. Twitter said in a Twitter Marketing post that ads receive nearly 10 percent more attention when branded emojis are included, adding that when branded emojis are combined with promoted videos , emotional connection with and interest in the ads increase by six times.
Math Is Hard. Or How To Make Your Advertising Count
DECEMBER 28, 2016
At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more. That advertising would be super-accountable and measurable. The net effect of this would be that online advertising would know where ads were served, what happened to those who saw, clicked and engaged with the ad. advertiser.
Twitter Introduces Emoji Targeting
JUNE 15, 2016
Emojis are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Twitter ads application-programming interface product manager Neil Shah announced in a blog post that emoji keyword targeting is now available to advertisers on the social network. According to Shah, advertisers can now target Twitter users who recently tweeted or engaged with tweets that featured emojis, with the help of six Twitter Official Partners : 4C , AdParlor , Amobee Brand Intelligence , HYFN , Perion and SocialCode.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. twitter.
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.
Twitter Introduces Website Conversions Objective
SEPTEMBER 28, 2016
With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S.,
Confessions Of A Recovering Advertising Professional With Alex Bogusky - This Week's Six Pixels Of Separation Podcast
NOVEMBER 20, 2016
You can't turn down the chance to have a chat with legendary advertising professional, Alex Bogusky. Yes, he's been called the Steve Jobs of advertising. Under Alex's leadership, the agency became the most awarded advertising agency in the world. They are the only agency to have won the Cannes Advertising Grand Prix in all five catagories. That's when he retired from advertising to focus on consumer advocacy, angel investing and the venture capital space. advertising. advertising agency. advertising podcast. advertising professional.
Twitter Dashboard to Shutter Feb. 3
JANUARY 11, 2017
Twitter is pulling the plug on Twitter Dashboard , the iOS and desktop application it launched last June to help businesses better connect with users. Twitter Dashboard will be closing down on February 3rd. — Twitter Dashboard (@dashboardapp) January 10, 2017. In the future, we hope to bring the best features from Dashboard to the broader Twitter community.
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. To help spread the conversation to a larger community, I will liveblog the sessions this morning via this blog post, and post shorter updates on Twitter. Native Advertising: Don’t Deceive – Disclose! The sessions begin at 10:00 a.m.
Can You Really Use Twitter for Sales?
NOVEMBER 29, 2016
Twitter is well-known for learning about breaking news, sharing funny GIFS , and connecting with friends. But for businesses, Twitter is an opportunity to build relationships with customers and cultivate brand awareness. So is it really possible to use Twitter for sales? Research reveals that 80% of Twitter users have mentioned a brand in a tweet. Selling on Twitter.
Twitter Monetizes Exclusive NBA Livestreamed Shows
NOVEMBER 15, 2016
Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the National Basketball Association ’s original fare for the social network. The Starters Twitter Show is livestreamed on Twitter Tuesdays at 11 a.m. ET, hosted by J.E. hosted by Ben Lyons and Ro Parrish.
LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!
FEBRUARY 19, 2013
The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean. This made me wonder what in heaven’s name are lawyers and law firms supposed to do when it comes to Twitter?
Twitter Dashboard App Launches for Businesses
JUNE 28, 2016
Twitter Tuesday announced the launch of Twitter Dashboard , an iOS and desktop application aimed at helping businesses on the social network better connect with users. Product and engineering manager Noah Pepper said in a blog post that Twitter Dashboard was created to help businesses engage with their audiences, schedule tweets and receive tips on how to foster engagement.
Are Hashtags Really Useful for Twitter Marketing? (Infographic)
SEPTEMBER 9, 2016
More than one-half of the tweets in #Advertising are zerospam, and less than one-quarter are real. Activity like this, along with Twitter’s bot problem , could be leading to almost 15 billion false notifications per month. There are some standard pieces of advice among social media marketers: Create shareable content, include links, measure everything, use hashtags.
Twitter Launches Rewarded Video on MoPub Marketplace
OCTOBER 25, 2016
Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. Szu explained the significance of rewarded video ads: Rewarded video, also known as user opt-in video, is quickly changing the perception and experience of in-app advertising for consumers. Readers: Do you watch rewarded video ads in games and apps?
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool. Facebook Ads. LinkedIn Ads. based).
A Look at the New Twitter Advertising Platform
SEPTEMBER 6, 2012
The social-media giant, Twitter recently released their advertising platform for brands. Twitter PPC Strategies and Promoted Accounts. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. Promoted Trends are visible to all Twitter users.
CES 2017: Twitter, CTA, Conversable Team Up on CES Twitter Guide
JANUARY 3, 2017
Attending CES can be an overwhelming experience, but the Consumer Technology Association, Twitter and Conversable teamed up on a solution to combat the confusion. The CTA and Conversable tapped into the quick replies and welcome messages Twitter introduced in November to create the CES Twitter Guide. 4 through 6 at 4:30 p.m. PT/7:30 p.m. The Verge (@verge) December 28, 2016.
How Nonprofit Pros Use Twitter
JUNE 2, 2015
————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. Twitter can be used to distribute news about your organization and your stories. But the real power of Twitter is using it to engage influencers. But what is the best way to use Twitter, without wasting valuable time?
Beyond Advertising With Catharine Hays - This Week's Six Pixels Of Separation Podcast
JANUARY 8, 2017
What comes after advertising? Is there anything after advertising? This is the question that Catharine Hays (along with her co-author, Jerry Wind ) tried to tackle in their book, Beyond Advertising - Creating Value Through All Customer Touchpoints. Catharine is the founding Director of the Future of Advertising Program at the Wharton School. The program is trying to bridge the academic and real world to create a better advertising environment. So, is there a future beyond advertising? advertising podcast. beyond advertising. twitter.
How 2nd Screen Apps killed off Television Advertising – Social Media TV
JULY 22, 2013
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? And are lost.
It Pays to Provide Customer Service via Twitter (Report)
OCTOBER 5, 2016
Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study the social network conducted along with Applied Marketing Science. Aspect Research found that consumers perceive Twitter as “significantly less frustrating” than other customer-service channels , even preferring it slightly more than in-person interactions.