Two Ways To Advertise On Twitter

Small Business Mavericks

Twitter has finally opened up its self-service advertising platform to everyone. Now anyone – even you, small businesses and individuals – can advertise through Twitter’s self-service advertising platform. You have two very different advertising channels through Twitter. This option allows you to attract new followers based on criteria you establish for promoting your Twitter account.

Twitter Gives Advertisers More Klout

SocialTimes Twitter

Twitter provided more details on the Klout enrichment that it discussed in its announcement earlier this week that the updated (2.0) Gnip product manager Greg Lyon said in a blog post that Twitter’s Klout enrichment 2.0 Once a spokesperson has been identified, the brand might use Klout interest topics to curate a list of Twitter users who are interested in cosmetics, but perhaps have not yet been introduced to natural cosmetics. Twitter said Klout enrichment 2.0

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Trending Sources

Facebook vs Twitter Advertising

Engaging Brand

Advertising on social media can be difficult to assess in what is right for your business. New Twitter Advertising Rules - Some Tweets Illegal! Advertising on social media can be difficult to assess in what is right for your business.

Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. And Twitter needs A LOT more time.

Social Advertising: Growth of Native Ads To Outpace Display

The Realtime Report

Spending on paid social media advertising will reach $4.6 For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Sponsored Stories on Facebook, Promoted Tweets on Twitter) will total $1.53

Infographic: Native advertising effectiveness

Sherrilynne Starkie

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. Top Twitter trends for 2011. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained.

The 9 Ways to Advertise on Snapchat [INFOGRAPHIC]

Simply Measured

Is your brand advertising on Snapchat (or exploring the option)? Let us know in the comments below or get at us on Twitter! . Snapchat is a force to be reckoned with when it comes to attracting the minds, hearts, and eyes of social users — especially younger social users.

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Over time, Twitter, LinkedIn, Instagram and Pinterest rolled out new marketing API programs themselves, adding dozens of additional companies to their partner programs. Facebook, Instagram, Twitter, LinkedIn and Pinterest employ the some of the world’s best software engineers.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). Advertising

Twitter Huddling With Potential Advertisers for Thursday Night NFL Streams

SocialTimes Twitter

Training camps haven’t even opened yet, but Twitter’s efforts to capitalize on its $10 million investment to stream National Football League games are in midseason form. Kurt Wagner of Re/code reported that Twitter bigwigs including CEO Jack Dorsey and chief operating officer Adam Bain are at the Cannes Lions International Festival of Creativity in France this week pitching ad packages for its NFL games. Readers: Will you spend your Thursday nights with the NFL and Twitter?

Twitter Takes the Election Outdoors

SocialTimes Twitter

Twitter continued its out-of-home advertising efforts in New York with a focus on the upcoming presidential election. Because Twitter is open, it’s the place for people to see and discuss the issues from every perspective.

Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Being able to take an advertising campaign and make it work in digital channels is no small feat. In short: it''s not about advertising, it''s about marketing. advertising.

Why Marketers Should Use Twitter (Infographic)

SocialTimes Twitter

It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers.

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

Content Marketing vs. Social Advertising – Battle Round 2. In other words, you wouldn’t (and can’t) put a long-form Instagram post on your company’s Twitter account. Social users were likely on Facebook and Twitter and other social media channels before your brand was.

Math Is Hard. Or How To Make Your Advertising Count

Twist Image

At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more. That advertising would be super-accountable and measurable. That advertising would be more interesting. Don't worry, advertisers.

How Advertisers Are Using Facebook Ads [Infographic]

Mindjumpers

Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. Interestingly, only 34% of advertises are putting high importance on gender as a targeting option.

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. The average Twitter user has 208 followers.

What Twitter Moments Means for Small Businesses

SocialTimes Twitter

A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly , Fox News , NASA and BuzzFeed. What are Twitter Moments?

Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. According to Twitter research, the median number of earned media generated by branded emojis is 5.3 Advertisers: What are your thoughts on Twitter’s branded emojis?

Twitter Introduces Emoji Targeting

SocialTimes Twitter

Emojis are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Twitter ads application-programming interface product manager Neil Shah announced in a blog post that emoji keyword targeting is now available to advertisers on the social network. To get your emoji-targeting campaigns started, reach out to one of our Twitter Official Partners today.

A Look at the New Twitter Advertising Platform

Kikolani

The social-media giant, Twitter recently released their advertising platform for brands. Twitter PPC Strategies and Promoted Accounts. Twitter released their very first advertising platform. Promoted Trends are visible to all Twitter users.

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LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!

Myrland Marketing

The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean.

Twitter Introduces Website Conversions Objective

SocialTimes Twitter

With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. adding: This solution is especially effective for advertisers that want to retarget website visitors to drive more conversions.

How to Get Started with Social Media Advertising

Idaconcpts

The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. So many social media options, so little time.

Confessions Of A Recovering Advertising Professional With Alex Bogusky - This Week's Six Pixels Of Separation Podcast

Twist Image

You can't turn down the chance to have a chat with legendary advertising professional, Alex Bogusky. Yes, he's been called the Steve Jobs of advertising. Under Alex's leadership, the agency became the most awarded advertising agency in the world. They are the only agency to have won the Cannes Advertising Grand Prix in all five catagories. That's when he retired from advertising to focus on consumer advocacy, angel investing and the venture capital space.

Twitter Dashboard App Launches for Businesses

SocialTimes Twitter

Twitter Tuesday announced the launch of Twitter Dashboard , an iOS and desktop application aimed at helping businesses on the social network better connect with users. Readers: What are your initial impressions of Twitter Dashboard?

5 Tips for Social Media Advertising During the Election Season

Ignite Social Media

When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center.

The Future of Twitter

Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Journalists on Twitter.

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. Do you advertise on the TV or the iPad? Twitter: @silkcharm. Twitter Manager of TV Relationships job.

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Twitter Monetizes Exclusive NBA Livestreamed Shows

SocialTimes Twitter

Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the National Basketball Association ’s original fare for the social network.

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Twitter Dashboard to Shutter Feb. 3

SocialTimes Twitter

Twitter is pulling the plug on Twitter Dashboard , the iOS and desktop application it launched last June to help businesses better connect with users. Twitter Dashboard will be closing down on February 3rd. — Twitter Dashboard (@dashboardapp) January 10, 2017.

Are Hashtags Really Useful for Twitter Marketing? (Infographic)

SocialTimes Twitter

More than one-half of the tweets in #Advertising are zerospam, and less than one-quarter are real. Activity like this, along with Twitter’s bot problem , could be leading to almost 15 billion false notifications per month.

How Nonprofit Pros Use Twitter

SocialFish

————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. Twitter can be used to distribute news about your organization and your stories. I love Twitter for media relations.

Twitter Launches Rewarded Video on MoPub Marketplace

SocialTimes Twitter

Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. Advertising/Marketing Twitter advertising Elain Szu MoPub Rewarded Ads Rewarded Video Rewarded Video Ads Video Ads

Will Geo-Targeting Jump Start Twitter Advertising

Convince & Convert

When it comes to small business advertising, social holds seemingly endless opportunity. Small business owners are not only experimenting with social advertising, but they are investing in social even more so than other, more proven digital tactics. Today, Facebook is the primary purveyor of social advertising for small business. billion in advertising revenue. Will Targeted Twitter Advertising Kill the Experience?

Liveblogging the FTC Workshop on Native Advertising

Geoff Livingston

The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago.

How The TV Industry Just Hurt Television Advertising

Twist Image

What is the value of your personal data to an advertiser? It's often the trotted out horse when people want to know, exactly, how places like Facebook and Twitter are going to make the billions of dollars that they are required to generate, based on their market capitalization. Breaking it down: the television networks developed a digital channel to distribute their content (and an added traditional advertising stream). What about the advertising? advertising.

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List of 8 Social Media Anti Advertising Ads

Laurel Papworth

What happens when the consumer fights back against the advertiser (using social media channels)? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. click to see the secret anti ad.

Twitter Analytics For All Users Now Available

Firebelly

Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users. Blog Social Media Twitter twitter analytics Numbers nerds rejoice!

80% of Twitter’s Ad Revenue Comes From Mobile

The Realtime Report

Twitter just announced its first quarter earnings report for 2014, with impressive gains in advertising: total revenue grew 119% year-over-year, with 90% of those earnings coming from advertising. Of that advertising revenue, a huge chunk – 80% – came from mobile.