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How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. See you next week!

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Social Success Comes from Individuality

Convince & Convert

We pulled out some of the insights from each show: Water.org Chief Community Officer, Mike McCamon Mike McCamon, Water.org @mccamon Mike’s team has distinguished their work at Water.org through creative partnerships. Smaller businesses have their fingers on the pulses of their local communities and can tap into that.

Software 147
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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Every product or service has a product life cycle, and despite the popularity of social networking in this day and age, even social network sites have a product life cycle scenario. How is the life cycle of social media different from product life cycle? Launched in 2003, MySpace concentrated on the music niche.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. Background on the two social media sites.

B2B 190
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The Complete Solo Build It! Review - An Insider’s Perspective

The Social Media Hat

I was quite surprised then when, 6 months later, she recommended me to take the role of Chief Marketing Officer for SiteSell, a company that has been helping solopreneurs like her to start online businesses since 1997. I met with the CEO and Founder, Ken Evoy, as well as the then-President of the company. No joke: I was floored.

Review 167
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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. Essentially the type of thing that, a few years later, Amazon started doing through its product recommendations. I moved to Canada in 2003 and soon after landed a temp gig with the Government of Ontario.

Team 150
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Goldman Sachs Story Highlights Classic PR Blunder

Socialized

government has launched a fraud lawsuit against Goldman-Sachs for, among other things, misrepresenting to the federal government the company’s losses during the mortgage crisis, and according to the New York Times , “creating a (financial) product secretly designed to fail for the benefit of a favored hedge-fund client.”.

Research 182