article thumbnail

6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 158
article thumbnail

How the “Disrupted Generation” Responds to Marketing

Convince & Convert

This trend is already evident in early studies: 60% of iGen expects relevant advertisements and 46% prefer funny advertisements. Stefan Pollack is president of The Pollack PR Marketing Group, an integrated public relations and marketing firm with offices in Los Angeles and New York.

Marketing 158
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Send Help … Please. Image: Jason Rosewell via Unsplash. A former U.S.

Survey 185
article thumbnail

SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

Prior to September 23rd, marketers could draw rich insights from data on the keywords that were driving visitors to their sites from Google. A recent Searchmetrics study brought more weight to what we’ve known for a full year: social signals, defined as shares, comments, ReTweets and similar factors, is critical to guaranteed SEO results.

SEO 95
article thumbnail

Statistics on Advertising during a Recession

Buzz Marketing for Technology

I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness.

article thumbnail

Using social media across cultures

Janet Fouts

A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. If you’re doing business internationally, the same rules apply for social media as they do for all other marketing – always localize!

article thumbnail

david a. kolb on experiential learning

Buzz Marketing for Technology

being studied rather than merely thinking about the encounter, or only. teaching or in field study programmes such as those for social administration or. have only been a limited number of studies that have sought to test or explore. 1981) Field Study. 2001) Experiential. 2001) 'David A. reflection.

Education 279