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How to Use Twitter as a Professional Networking Tool
Idaconcpts
AUGUST 21, 2015
Twitter is more than just a method to share your thoughts regarding any particular subject. It can be a powerful tool used to develop a vast professional network.
Idaconcpts
6 Tips to Improve Your Business Writing
Idaconcpts
MAY 29, 2015
Thanks to email, people in business has to write intelligently every now and then. Unfortunately, that doesn’t automatically mean that everyone knows the ins and outs of proper business writing. Follow these six tips to instantly get better at crafting emails and other types of business copy.
7 Warning Signs That Your Blog Needs Better Social Media Management
Idaconcpts
APRIL 6, 2016
There is no one way to do social media right, but there are a million ways to get it wrong. When it comes to promoting your blog, growing your audience and building relationships with readers in your niche, there are some things that will definitely put you in the black book.
5 Financial Areas Where Small Businesses Could Use Some Help
Idaconcpts
OCTOBER 30, 2015
Airbnb, the world’s largest accommodation provider, owns no real estate and Uber, the world’s largest taxi company, owns no vehicles.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
7 Local SEO Mistakes You Do Not Want To Make
Idaconcpts
JANUARY 29, 2013
Imagine spending 20-30 hours a week on your website and realizing that you’re still not receiving any profitable traffic. You’re at your wit’s end working and spending your hard earned money on your website’s local SEO rankings, yet nothing seems to be working.
Gemalto’s “EMV for a Week Challenge” in Hawaii!
Idaconcpts
FEBRUARY 11, 2016
By now you should have already received a notice from your financial institutions about updating your debit or credit cards with EMV technology.
Recurring Revenue Is a Key Factor In Continued Business Success
Idaconcpts
AUGUST 29, 2015
As most business owners are well aware, a company’s earning capacity is integral to ongoing success. However, there is more to creating a sustainable business model than just turning a profit on those goods and services provided by your business. This is where recurring revenue comes in.
Big Data for Small Businesses [Infographic]
Idaconcpts
JANUARY 29, 2015
One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”?
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
7 Tips for Managing Your Money More Effectively
Idaconcpts
MAY 17, 2016
Whether you’re living large as a millionaire or struggling to get by from paycheck to paycheck, you can always make some improvements to your personal money management. Turns out that [one in every three Americans] [link] lack a future financial plan.
Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters
Idaconcpts
JUNE 4, 2014
It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. After all—knowing that we need a website and a social media presence is old news. At the same time, though, the web moves fast.
3 Smart Ways to Amplify Your Online Customer Service
Idaconcpts
JANUARY 15, 2014
Customer service is perhaps the most important element of online business because poor human interaction can deter individuals from completing the transaction. The secret to customer service really does come down to treating others with respect, knowing the subject.
How Google+ Could Affect SEO
Idaconcpts
NOVEMBER 30, 2011
Google HQ is constantly looking for ways to improve the quality of searches. While arriving late to the social media party, the search giant is finally showing signs of introducing user-generated into the search algorithms.
3 Tips for Finding Your Dream Job
Idaconcpts
DECEMBER 5, 2014
Whether you’ve been a part of the job force for years or you’re trying to find employment for the first time, you want to find a job that’s a great fit for you.
WordPress vs Drupal: Which CMS is Right for Your Site?
Idaconcpts
DECEMBER 7, 2015
Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. There are several free CMSes out there that are used all over the web.
Report on “EMV for a Week Challenge” in Hawaii
Idaconcpts
FEBRUARY 24, 2016
In partnership with Gemalto, I spent a week visiting business across the island of Oahu using only a chip debit or credit card for payment. Three other personal finance bloggers joined me in investigating the state of EMV support in their communities.
How to Name an Image for SEO Purposes
Idaconcpts
JUNE 18, 2012
When optimizing your site for SEO purposes there are several considerations to take into account. One that is often overlooked is the importance of optimizing the naming conventions of your site’s images. Here is a guide how to achieve this. Folder Structure for Images.
Infographic on Amazing Google Facts
Idaconcpts
JANUARY 14, 2014
If you saw The Internship starring Vince Vaughn and Owen Wilson, you would have learned a couple of amazing facts about Google. For example, the scene about the green paddle for “yes” and the red paddle for no goes much more than just for training.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
4 Ways to Enhance Overall Business Efficiency Through Employees
Idaconcpts
FEBRUARY 26, 2015
Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. This can affect everything from sales income to marketing expenses.
Jack Dorsey’s Speech at Disrupt 2012 [Full Video]
Idaconcpts
SEPTEMBER 12, 2012
“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco. Photo Credit: Fast Company.
5 Things to Do in Facebook to Make Professional Connections
Idaconcpts
AUGUST 13, 2015
Facebook is one of the most popular social media sites on the Internet. It keeps families connected over long distances while helping businesses and professionals connect to potential clients or employers.
5 Ways to Create a Happy Office Culture
Idaconcpts
JUNE 22, 2015
When your office has a happy culture, you are more likely to attract and keep top quality employees. As an employer, it’s important to focus on your staff members’ wellbeing, not just on profits or the appearance of your building and decor.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
5 Partnerships That Will Increase Your New Small Business’s Chance for Successs
Idaconcpts
MAY 6, 2016
In many ways, there has never been a better time to start a small business. Interest rates are low, the economy is doing well , and technologies that can make your work more efficient and effective are getting less and less expensive.
How to Use Foursquare for Small Business
Idaconcpts
OCTOBER 29, 2014
There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next.
The Importance of Healthy Internet Marketing Strategies
Idaconcpts
JULY 8, 2013
As an online marketer I get contacted on a daily basis by potential clients from around the world. A common denominator among them is that they are looking for a quick solution to an urgent problem: For two years we have been running an email newsletter.
The Underrated Role of Analytics in Dental and Medical Marketing
Idaconcpts
MARCH 23, 2016
Starting a new business can be incredibly difficult and this is especially true in the dental and medical fields where the competition is so intense. Providing great care for your patients is not the only thing that matters when you are trying to build a successful dental or medical practice.
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
Is Your Logo All It Could Be? [Infographic]
Idaconcpts
MARCH 20, 2015
The logo you design to represent your business will have an impact on your customers far longer than any other advertising tools you may use. This one symbol can deliver a message, provoke an emotional response, or trigger quick and useful associations in your customers.
How to Use Powerful Content to Snare New Customers
Idaconcpts
NOVEMBER 12, 2012
Great content is an asset to any website. However do you really understand how to best use content to attract customers? I know how hard it can be to earn money online no matter how much time and effort you put into creating fantastic websites. Strategic Thinking.
Are You Measuring Your Social Media Efforts?
Idaconcpts
SEPTEMBER 20, 2014
Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts.
Four SEO Tips for WordPress Websites
Idaconcpts
DECEMBER 7, 2012
WordPress is the world’s most popular content management system. Not only is it used by almost a quarter of new webmasters, it’s also the system of choice for 17% of Alexa’s top one million sites on the web.
Maximizing LinkedIn for Business
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Get started on truly maximizing your LinkedIn presence with this informative eBook.
Three Simple Strategies To Make Your Business A Money Magnet
Idaconcpts
MAY 6, 2015
These days, many business owners are looking for clear, effective strategies that they can implement to increase their conversion rates. If this is what you’re attempting to find, note that there are a plethora of solutions available for you.
Why Establishing Mentorship Programs is Essential for Large Marketing Agencies
Idaconcpts
MARCH 13, 2014
While every marketing agency would have loved to have scouted Seth Godin or Brian Solis at a young age; the reality is that most marketing agencies wouldn’t have been able to benefit from such great talent. Too often, marketing agencies don’t have an adequate mentorship program in place.
Mind mapping: “What’s in it for professionals?”
Idaconcpts
DECEMBER 23, 2012
What is mind mapping? To some people, mind mapping is a place of wonder where thoughts are meant to be discovered. To others, it is a creative playground where you are never too old to play with your ideas and never too young to reach beyond your potential.
The Rise Of Hispanics On Social Media
Idaconcpts
FEBRUARY 6, 2013
Image Credit: Latism.org. Businesses have been turning to social media to connect with their consumers in a new and exciting way.
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