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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. sports grew 417%. Where were these mobile ads leading viewers?

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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. There were realtime web scoreboards for all 302 events, and realtime results and live torch relay tracking on the mobile apps. million “likes” on the social network.

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March Madness & Social Media: 5 Must-Reads

Firebelly

Here are our top five app picks to keep you up-to-speed on where your favorite teams stand. Sports Fans to Follow March Madness through Social Media on their Mobile Devices. March Madness – An Original Social Engagement Network. March Madness – An Original Social Engagement Network.

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Eight Common Instagram Issues and Steps to Resolve Them

SocMed Sean

Instagram is an incredibly popular social media app that is enjoyed by millions of people around the globe. You can use it to spend your free time checking out images and videos of just about anything, from your favorite sports teams to fashion to hobbies and so much more. Instagram Feed Not Refreshing.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Sponsor a local sports team. Send out a press release or feature article and get your logo on the team uniforms. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. It’s not just another social network. Go get them!

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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Google Analytics : See which social networks appear in your referral traffic report. Take some cues from the customer research your competitors have already done, using tools like: Buzzsumo : To search for top shared content across social networks, including engagement data. Manages a small team of social marketers.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Creating a sport around your brand may be the most sophisticated gamification on the planet.

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