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Creating Insanely Effective Content Marketing

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Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Longform Makes Better Content Marketing? Guest Post by Miles Anthony Smith.

How to Spot a Bad Influencer

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Influencer marketing has really blown up over the last few years, but it’s far from a new concept. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. Marketing Andriana Moskovska influencer

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

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On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Who are the right influencers for your marketing campaign or program?

You Should Really be Using Instagram Stories in Your Marketing Mix

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During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Guest post by Alex Slichnyi.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Once Upon a Time …: The Art of Storytelling

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Content Marketing Marketing Public Relations Elena Bosch storytellingGuest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society.

What Makes Us Influential?

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Guest Post by Patrice Tanaka. I returned last night tired, but energized from a four-day Dress for Success “Success Summit” attended by 100 women leaders globally.

Influencer Engagement: Finding a Fit

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Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Guest post by Lauren Lawson-Zilai.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

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If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend.

What Does Blood Have to Do With Internal Communication Strategy?

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Adam Kraus, a digital marketer, forges the collision of data and creativity into effective B2B marketing solutions. Guest Post by Adam Kraus. Let’s talk about blood.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

15 Metrics You Should Measure in Content Marketing

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Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Content marketing and SEO go hand in hand.

Technology Makes Us Lazy Communicators

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Marketing. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance.

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Short and Simple Ways of Making Your Instagram Account Boost SEO

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Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. Guest post by Kristen Smith.

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10 Key Marketing Automation Features You Should Know

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For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Feature #2: Email marketing. Guest Post by Deeana Radley.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

25 Free Digital Marketing Tools for Nonprofits

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This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. And Three More Free Digital Marketing Tools.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

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You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers.

Nurture an Oasis During a News Dry Spell

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Heather Caouette is principal of RAE Communications , providing integrated marketing communications for innovators. Content Marketing Marketing Heather Caouette newsGuest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

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For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. Guest Post by Lisa Holtorf and Dawn Buzynski.

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Become the Pied Piper of Community Building

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She is an experienced marketing and communications expert. Through her role as vice president of marketing for Grow Socially, Samantha has been showing organizations how to improve their marketing and communications since 2012. Guest Post by Samantha Lake.

Top Digital Customer Experience (CX) Trends for 2019

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In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses. This, in turn, will lead to a more convenient market space for the users. Guest Post by Angela White.

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Strategic Planning for Our One Very Brief and Precious Life

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Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives.

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

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There are many different methods, templates and tools in the marketing and public relations worlds which will get you started with planning in order to develop communications strategies. Guest Post by Paula Newbaker. Aren’t word clouds great?

Using Livestreaming to Grow Your Brand, Community, & Influence

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I mainly interview leading digital social media marketers to discuss social media, technology, innovation and entrepreneurship. However, in this small laundry room, I interviewed several marketing gurus such as Seth Godin and Mark Schaefer. Guest Post by Ai Addyson-Zhang.

If It’s December, It’s Strategic Planning Time

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And whether you’re agency, consultant, soloist, corporate, non-profit or higher education, you’re laying out your 2019 marketing-communications plan. You probably already have a sense of, or are outlining, your business, strategic and marketing objectives. Guest Post by Ken Jacobs.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

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Mary Wascavage is a Philadelphia-based public relations and marketing professional. With over 20 years in the business, Mary currently serves as System Director of Marketing for Crozer-Keystone Health System in suburban Philadelphia. Guest Post by Mary Wascavage.

How AI May Impact PR Pros

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After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further.

Volunteers Make The World Go Round: Communicating Effectively for Impact

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She is an active speaker and gives workshops for other non-profits and university communications students on the subjects of non-profit marketing and women’s leadership. Guest Post by Paula Newbaker. Volunteering is good for everyone!

When Content Marketing Lets You Down

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Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc.

Where Does the PESO Model Belong?

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As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

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The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”.

Trust Me, I’m a Communicator

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It is somewhat more complicated for the single practitioner, who has to act as their own communications, legal, marketing, etc. Guest Post by John Friedman. It is a difficult time to be a professional communicator.

Are You Writing Intelligent Content? Should You Be?

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According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways. Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group.

Words and Pictures – the Batman and Robin of Content Marketing

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But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc.

Your Strategy Will Not Produce in 2019 Without These Two Steps

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Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses. Today, she is setting a new standard for delivering high-ROI consistency in marketing.

How Do You Build A Brand? Start by Asking What Drives Human Behavior

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CommunicationsMatch offers communications & PR agency search tools and agency search resources that help companies find, shortlist, and engage communications, digital marketing and branding agencies, consultants and freelancers by industry and communications expertise, location and size.

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17 Lessons I’ve Learned in the 17 Years Since I Came to America

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Being real is the most effective – and most underused – marketing strategy in the world.

Product Review: MoShow–Slidehow Movie Maker App

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Content Marketing Marketing Dan Farkas MoShow social videoGuest Post by Dan Farkas. Social video has moved from nice to necessary. Anyone reading this blog or spending any time with Shonali knows this – or will know it soon enough. It’s easy to talk about creating more content.

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13 Things Content Marketers Need to Know About Email

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As a content marketer, you know how to keep the content train running. Seventy-four percent of marketers believe email is the most effective distribution channel for their content. Why is email so effective for content marketers? Email Marketing Marketing email Lane Harbin