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Technology Makes Us Lazy Communicators

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Marketing. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance.

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Using Livestreaming to Grow Your Brand, Community, & Influence

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I mainly interview leading digital social media marketers to discuss social media, technology, innovation and entrepreneurship. However, in this small laundry room, I interviewed several marketing gurus such as Seth Godin and Mark Schaefer. Guest Post by Ai Addyson-Zhang.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

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For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. Guest Post by Lisa Holtorf and Dawn Buzynski.

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Once Upon a Time …: The Art of Storytelling

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Content Marketing Marketing Public Relations Elena Bosch storytellingGuest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

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If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend.

Become the Pied Piper of Community Building

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She is an experienced marketing and communications expert. Through her role as vice president of marketing for Grow Socially, Samantha has been showing organizations how to improve their marketing and communications since 2012. Guest Post by Samantha Lake.

10 Key Marketing Automation Features You Should Know

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For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Feature #2: Email marketing. Guest Post by Deeana Radley.

How AI May Impact PR Pros

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After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further.

Nurture an Oasis During a News Dry Spell

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Heather Caouette is principal of RAE Communications , providing integrated marketing communications for innovators. Content Marketing Marketing Heather Caouette newsGuest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news.

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25 Free Digital Marketing Tools for Nonprofits

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This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. And Three More Free Digital Marketing Tools.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Strategic Planning for Our One Very Brief and Precious Life

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Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives.

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

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There are many different methods, templates and tools in the marketing and public relations worlds which will get you started with planning in order to develop communications strategies. Guest Post by Paula Newbaker. Aren’t word clouds great?

If It’s December, It’s Strategic Planning Time

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And whether you’re agency, consultant, soloist, corporate, non-profit or higher education, you’re laying out your 2019 marketing-communications plan. You probably already have a sense of, or are outlining, your business, strategic and marketing objectives. Guest Post by Ken Jacobs.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

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Mary Wascavage is a Philadelphia-based public relations and marketing professional. With over 20 years in the business, Mary currently serves as System Director of Marketing for Crozer-Keystone Health System in suburban Philadelphia. Guest Post by Mary Wascavage.

Are You Writing Intelligent Content? Should You Be?

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According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways. Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Trust Me, I’m a Communicator

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It is somewhat more complicated for the single practitioner, who has to act as their own communications, legal, marketing, etc. Guest Post by John Friedman. It is a difficult time to be a professional communicator.

Your Strategy Will Not Produce in 2019 Without These Two Steps

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Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses. Today, she is setting a new standard for delivering high-ROI consistency in marketing.

10 Content Marketing Tricks That Will Help Your Brand Stand Out

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The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”.

Where Does the PESO Model Belong?

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As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes.

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How Do You Build A Brand? Start by Asking What Drives Human Behavior

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CommunicationsMatch offers communications & PR agency search tools and agency search resources that help companies find, shortlist, and engage communications, digital marketing and branding agencies, consultants and freelancers by industry and communications expertise, location and size.

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When Content Marketing Lets You Down

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Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc.

Fostering Community and Hope One Story at a Time

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I decided that first off, I needed to look at this campaign from our target market’s point of view. Even on our limited budget, deciding to use social listening and a few qualitative interviews gave me the chance to step inside the target market’s shoes.

13 Things Content Marketers Need to Know About Email

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As a content marketer, you know how to keep the content train running. Seventy-four percent of marketers believe email is the most effective distribution channel for their content. Why is email so effective for content marketers? Email Marketing Marketing email Lane Harbin

Don’t Lose Clients Due to Lack of Content Strategy

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To make your agency thrive in content marketing, you need to be a strategic partner to your clients, not just a group of writers. A self-described content marketing junkie, Brandon is always looking for new ideas and brilliant uses of content that tells a story.

17 Lessons I’ve Learned in the 17 Years Since I Came to America

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Being real is the most effective – and most underused – marketing strategy in the world.

Command Attention by Telling Your Company’s Story

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The conflict is the problem your organization tackles or the market need it addresses. Marketing Public Relations Strategy Rob Biesenbach storyGuest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR.

Permission to Be Human

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And that’s what we need to remember about marketing, PR, social and Comms in general. Which moments in time are forever etched in your mind?

Words and Pictures – the Batman and Robin of Content Marketing

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But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc.

#SocialPR Spotlight: Duncan Alney

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– at a marketing conference in DC. I’m the CEO of Firebelly Marketing, a social media marketing agency. It is the most valuable form of marketing. It is also the most difficul t type of marketing: demanding AF and complex.

Influence your PR campaign with Influencer Marketing

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This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

On IWD, Advice for Women in PR, From (Mostly) Women in PR

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I haven’t heard of too many PR/marketing agencies shuttering their doors today, though maybe someone will email me as soon as they read this, “ WE WENT ON STRIKE!” Elise Perkins : “Don’t be afraid to negotiate but know your market before you do.

Content Marketing: Without Community, It’s Only Half the Equation

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If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way.

8 Reasons Your Content Campaigns Fail (And How To Fix Them)

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But choosing the correct topic to write about is actually one of the hardest parts of content marketing. In content marketing, these statistics can be in the form of website analytics, the actual behavior of website visitors, CRM analytics, etc. You need to market that content!

#SocialPR Spotlight: Brandon Andersen

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I oversee Sales, Marketing and Product Development (all of the fun stuff). We officially launched in September of 2016 at Content Marketing World. Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!)

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Ready Yourself Now for a Mobile Only Future

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Automation can help with two very different segments of marketing. She writes for the nationally recognized SEO Company HigherVisibility that offers online marketing services to a wide range of companies across the country. Guest Post by Amanda DiSilvestro.

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Career Development Tips for the 2018 Professional

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It can be achieved if you work in marketing, sales or business development. Guest Post by Makeda Waterman. At the end of the year, most professionals spend time contemplating achievements and areas of opportunity in their career.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

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The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out.

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How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit

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Email Marketing effective writing email autoresponders email marketing storytellingThere must be something in the wind, because after months of not traveling I’m suddenly all over the map.

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The New Measurement: Shifting from Traditional PR to Growth PR

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Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Sales and Marketing are measured by their business impact, and PR will be, too. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement.

Creative Communications: Lessons from Health and Wellness Brands

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Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 Guest Post by Hanna Knowles. Look better. Be stronger.

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