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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 66
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How to supercharge your marketing strategy with AI automation

Sprout Social

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 105
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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

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How to get Yelp reviews & improve your online standing

Sprout Social

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. Yelp offers up some guidelines for this.

Review 127
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2023 Guide to Franchise Social Media Marketing

Hootsuite

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. These branches are technically separate entities, although they must report back to the parent organization, pay licensing fees, and follow the brand’s established practices.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Here is a report from Sprout’s Listening capability. Set a policy for each type of customer and complaint Once you’ve categorized your customer and complaint types, create guidelines for handling and resolving specific issues. Brand protection How you handle complaints directly affects your brand’s reputation.