Altimeter Report Provides Facebook Page Guidelines, Benchmarks
Dave Fleet
JULY 28, 2010
In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The report also uses those criteria to evaluate the success of the Facebook pages for 30 well-known brands. Brands under fire online fared worst for this.
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