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What’s Going on with Facebook’s Organic Reach?

Ignite Social Media

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. With these changes we expected that Pages would likely see a decline in their organic reach, referral traffic, and total video watch time.

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When content calendars are not the answer

Janet Fouts

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. Once you get some items in your content calendar step back and take a look. Bottom line?

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Social-Led Brands Are the Future—Here’s Why

Hootsuite

In other words: your competition on social isn’t just your actual competition—it’s everything around you in the feed. Go into your website, your white papers, your product, and your out-of-of-home advertising. This way, you won’t break the spell you cast on social with a glum-looking landing page or a brain-melting white paper.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Blog posts, videos posted to YouTube or Vimeo, presentations on SlideShare–all can continue to attract new viewers years after they are first created.

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

All you have to do is feed the AI some relevant details about your post, and it will generate several unique, human-like captions for you to choose from. Just feed the AI a few details about your business, brand, product, or service and then ask it questions to help you come up with the perfect content ideas. ChatGPT can help.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Blog posts, videos posted to YouTube or Vimeo, presentations on SlideShare–all can continue to attract new viewers years after they are first created.

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9 Ways to Increase Your Brand Visibility

Oktopost

Focus on Video Content. Video Completion Rate: The percentage of video viewers who watch until the end. Focus on Video Content for a Dynamic Feed. One of the most common mistakes in digital marketing is failing to invest in high-quality video content. How is Brand Visibility Measured? Work with Influencers.

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