Sherrilynne Starkie

MARCH 28, 2012

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Pinterest: A Blogger Outreach Secret Weapon [VIDEO] (prtini.com). Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. umpf.co.uk).

Blogger 343

Blogger Survey Newsletter Features 343

Pam Moore

AUGUST 7, 2017

They live video stream, Instagram and SnapChat with other people as well. It is also not just a matter of using the right tools to make your videos look good or learning how to play the newsfeed algorithms on all of the top social networks. Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper).

Brands 162

Brands How To Training Authentication 162

Pam Moore

APRIL 24, 2017

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. 8 Steps to Develop a Social Business Plan (white paper).

Influencer 167

Influencer Industry Content How To 167

Kikolani

JUNE 18, 2012

This is a guest post & video by Andy Havard. Welcome to the online video masterclass. Today we’ll be looking at how you can better your video blogs through 8 simple steps, which will really make your vlog stand out from the crowd. Video Transcription. Videos Are Best Served Fresh. Research Other Vlogs.

Video 128

Video How To Construction Film 128

Ignite Social Media

AUGUST 3, 2017

It’s a little tricky to conceptualize, but our new white paper breaks it down for you. Should we choose a video or image to accompany it? Our Mindset in the Moment™ white paper is available now for your reading pleasure. Download the white paper here: [link]. WHAT’S IN IT FOR THEM?

Social Media Management 101

Social Media Management Social Media Communities Content 101

Sherrilynne Starkie

DECEMBER 31, 2014

It’s more than blo g posts, white papers and newsletters. It encompasses the broadest definition of content including video, images, tweets, ads and more. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually.

Content 282

Content Committee How To Curation 282

Pam Moore

OCTOBER 9, 2017

Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. It's not about creating a viral video or a long winded essay in corporate speak. Video + blog post + podcast). Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 166

Brands Small Business Communities Authentication 166

Pam Moore

MAY 14, 2017

Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). You Are the Media!

Brands 166

Brands Authentication Wikipedia Training 166

yMarketingMatters

APRIL 10, 2019

Telling stories through enaging content combined with strong images and video and using this to weave together a cohesive story across social media platforms is such a great way to build trust and brand awareness. A short video that shares your mission is a very important way to let people know who you are.

B2B 178

B2B Loyalty Conversation Buy 178

Pam Moore

JUNE 30, 2017

Video + blog post + podcast). 15 Tips to Zoom Your Brand (white paper). Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Supporting Resources: Micro-Influencer Marketing Mini-Course (Free online training course). Audience Analysis Worksheet.

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

MAY 22, 2017

Remember, that human being you need to connect with on the other end of that tweet, post, pin or video? 8 Steps to Develop a Social Business Plan (white paper). Too many digital marketers forget why they are doing the work in the first place. Yes, that is the person you need to be thinking about. SoundCloud.

Training 167

Training Influencer Team Analysis 167

Pam Moore

JULY 1, 2016

It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you get to spend the next day reworking your campaign, supporting visuals and maybe even some of the video, depending on what creative and social assets you have included in your marketing program. “What policy?”

Policies 167

Policies Advertising Guidelines Facebook 167

Waxing UnLyrical

SEPTEMBER 18, 2013

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics.

Eventful 195

Eventful Hashtag Community building Tumblr 195

yMarketingMatters

APRIL 10, 2019

Telling stories through engaging content combined with strong images and video and using this to weave together a cohesive story across social media platforms is such a great way to build trust and brand awareness. A short video that shares your mission is a very important way to let people know who you are.

B2B 130

B2B Loyalty Conversation Social Media 130

Pam Moore

OCTOBER 29, 2017

It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you get to spend the next day reworking your campaign, supporting visuals and maybe even some of the video, depending on what creative and social assets you have included in your marketing program. “What policy?” SoundCloud.

Policies 167

Policies Advertising Facebook Guidelines 167

Ignite Social Media

MARCH 1, 2018

With these changes we expected that Pages would likely see a decline in their organic reach, referral traffic, and total video watch time. If you are curious on learning more, check out our white paper on the subject. This put a lot of brands on edge because of the ambiguity of how exactly this would all play out.

Organization 101

Organization Trends Social Media Report 101

Buzz Marketing for Technology

NOVEMBER 21, 2012

Your case studies, white papers, e-books, articles and events are a category. For example, quick “pop-outs” when visitors mouse over a white paper that give more detail without having to click onto a landing page can be a great way to provide that information. 4) Employ deeper search and sort capabilities.

B2B 252

B2B Marketing Case Study Buy 252

Pam Moore

MAY 9, 2016

Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Social Brand Humanization: Authenticity vs Transparency.

Brands 113

Brands How To Authentication Wikipedia 113

Firebelly

AUGUST 23, 2012

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Yes, pictures and videos are nice and useful and all, but a story can live without them. Basically anything you can read. That’s just moving pictures with spoken words.

Picasa 177

Picasa Content Vimeo Tourism 177

Pam Moore

JUNE 29, 2016

How to maximize the use of Facebook live video, uploaded recorded video in combination with the Facebook boosted post. 8 Steps to Develop a Social Business Plan (white paper). Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options.

Advertising 113

Advertising Facebook ROI Analysis 113

Pam Moore

JUNE 27, 2016

50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Social Brand Humanization: Authenticity vs Transparency. Brand Humanization in a Nutshell. 20 Tips to Humanize Your Brand. 10 Tips to Focus on Needs of Your Customer.

Advertising 122

Advertising Facebook ROI Training 122

Janet Fouts

OCTOBER 9, 2014

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time.

Content 139

Content Curation HootSuite Template 139

yMarketingMatters

APRIL 10, 2019

Telling stories through engaging content combined with strong images and video and using this to weave together a cohesive story across social media platforms is such a great way to build trust and brand awareness. A short video that shares your mission is a very important way to let people know who you are.

B2B 100

B2B Loyalty Conversation Social Media 100

Proactive Report

NOVEMBER 21, 2022

They researched and published a white paper, “The Positive Effects of Bilingualism in the Adult Mind and Brain,” written by former Newsweek chief science writer, Sharon Begley – a perfect example of Brand Journalism. A short video about the work he had been doing building rally cars featured a track day he had held.

Social Media 64

Social Media Analysis Research Conversation 64

Pam Moore

NOVEMBER 29, 2016

It’s what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 60

Brands Strategy Small Business Authentication 60

Idaconcpts

SEPTEMBER 20, 2014

Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. When it comes to reach, you’ll want to consider measuring how many subscribers, fans, and followers that you have in order to get a measure of your social media influence.

Social Media 166

Social Media Sentiment Cost Energy 166

Hootsuite

JULY 12, 2022

Go into your website, your white papers, your product, and your out-of-of-home advertising. This way, you won’t break the spell you cast on social with a glum-looking landing page or a brain-melting white paper. to create a library of wild imagery and video that mirrors the chaos of the social media feed.

Brands 114

Brands HootSuite Module Meme 114

Webbiquity SMM

MAY 23, 2011

Video / YouTube. Views of company videos. White paper downloads. . • LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Twitter (used by more than 40% of B2B marketers , and that figure continues to grow). Tactics (Secondary). New customers.

B2B 190

B2B Social Media Case Study Study 190

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. Content marketing is becoming more challenging even for the most experienced marketers.

Content 163

Content Training Marketing Industry 163

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

JUNE 25, 2012

Blog posts, videos posted to YouTube or Vimeo, presentations on SlideShare–all can continue to attract new viewers years after they are first created. Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 176

Social Media Content Vimeo Marketing 176

Writtent Blog

OCTOBER 24, 2013

In-depth white papers or ebooks with specific purpose. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. White papers. General topics regarding your products or services. Middle of the Funnel. Bottom of the Funnel.

Content 68

Content Discount eBook FAQ 68

Webbiquity SMM

JUNE 25, 2012

Blog posts, videos posted to YouTube or Vimeo, presentations on SlideShare–all can continue to attract new viewers years after they are first created. Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 170

Social Media Vimeo Content Hubspot 170

Oktopost

OCTOBER 10, 2022

Focus on Video Content. Video Completion Rate: The percentage of video viewers who watch until the end. Focus on Video Content for a Dynamic Feed. One of the most common mistakes in digital marketing is failing to invest in high-quality video content. How is Brand Visibility Measured? Leverage Social Listening.

Brands 75

Brands B2B SEO Influencer 75

Twist Image

AUGUST 21, 2012

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. online video. video advertising.

Advertising 102

Advertising comScore Metrics Industry 102

Pam Moore

MARCH 29, 2017

It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper).

Social Media 60

Social Media Small Business ROI Analysis 60