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How to build a competitive analysis report with examples and tools

Sprout Social

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. Keep reading to get inspired by a few notable real-life social listening examples. The CEO of Starbucks had a meeting with the men to offer a personal apology.

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What vertical networks mean for the future of social media

Sprout Social

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Here’s what you need to know.

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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. What is social media monitoring? Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer Social

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), SEO titles and descriptions are what appear natively when you share links on your social profiles. The more feedback, the better.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. With that in mind, in this article, we’re going to take a look at 10 of our favorite brand community examples and the insights we can learn from them: 1. The majority of those examples are public-facing, B2C-oriented forums.

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