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Context and Community: the 2 Cs That Can Make Social Scoring Work

Waxing UnLyrical

Disclosures: In addition to speaking, I’m also working with Geoff Livingston and Patrick Ashamalla on promoting the event, which means I have a vested interest in getting people there. But – BUT – I wouldn’t be working on it/have accepted the invitation to speak if I didn’t think it was worth it.

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Monday Roundup: Context

Waxing UnLyrical

Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message. This week’s roundup features seven posts from around the web that focus on context. Why: Numbers are meaningless without context. Context and Community: the 2 Cs That Can Make Social Scoring Work.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights. What is natural language processing?

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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

When you’re playing a game like Angry Birds, tiny amounts of dopamine are released every time you achieve the next level in the game or create a new high score. This dopamine, in turn, makes you happy and motivates you to play more – achieve the next level, reach a new high score. That’s similar with Knowsy in the sales context.

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What Content People Share And Why They Do It

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age.

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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. Social Presence. However, knowing your own score only tells you so much.