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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There may be cases where a customer’s content is great but the image quality is not. ComScore’s case study shows how social proof affects conversions using their landing pages. Leverages Quality Content.

comScore 299
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comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela

Bill Hartzer

comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. An analysis by comScore of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4 Source: comScore Media Metrix -- Unique Visitors (000).

comScore 127
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comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. comScore says that “Google Sites ranked as the most visited Internet property in Singapore with 2 million visitors in February 2009, reaching nearly 80 percent of the online population.

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Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page. It’s all about planning!

Report 277
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Keyword Research for Content Planning. Step 7: Finalize your targets.

Research 183
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The Ultimate User-Generated Content Guide

Sprout Social

With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. What Is User-Generated Content? Why User-Generated Content Is Influential.

Content 111
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews. Bloggers offer brands enhanced value through their own social media activity.

Blogger 389