Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Writtent Blog

APRIL 25, 2013

Curious to know how your readers behave online and what content they pay attention to? 1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 8) 23% of total Internet usage time is devoted to social networks or blogs. Tweet (Source: Content Plus ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Adam Cohen

JUNE 8, 2010

Effective businesses manage all customer touchpoints – every customer interaction is a chance to impact the experience, whether it’s an ad, a product purchase, a customer service call, talking in the store with an associate, or replying to a post in a social network. In some cases, they magnify each other.

Social Media 236

Social Media Paid Search comScore Posterous 236

Social Media Marketing

JULY 24, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

Firebelly

OCTOBER 22, 2009

We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 Video is all around us. We don’t even realize how often wewatch them.

comScore 100

comScore Video Apple iPhone 100

Proactive Report

FEBRUARY 20, 2011

Read the article>> Companies Need to Prepare for Being Asked to Provide Content for E-Discovery. By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery, says Gartner. Read the article>> Social Networking is Becoming a Real-Time, On-the-Go Activity.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. Source: comScore ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Techipedia: Tamar Weinberg

AUGUST 14, 2012

According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are.

Airlines 210

Airlines Marketing Statistics comScore 210

Proactive Report

SEPTEMBER 25, 2014

How Social Media Users Participate in News. Half of social network site users have shared news stories, images or vidoes 46% have discussed a news issue or event online. 14% of social media users posted their own photos of news events to a social networking site, while 12% had posted videos.

News 73

News Social Media comScore Reddit 73

Convince & Convert

SEPTEMBER 29, 2015

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Fit the Social Platform to the Audience.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. The ad exposures themselves have value. Much more so than advertising.

Social Media 58

Social Media comScore Brands Loyalty 58

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. The ad exposures themselves have value. Much more so than advertising.

Social Media 53

Social Media comScore Brands Loyalty 53

Sprout Social

NOVEMBER 22, 2016

If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1. In a recent study from comScore, 80% of time spent on social media is through a mobile device. Make Your Landing Pages Mobile First.

Conversation 40

Conversation Social Media Tips comScore 40

Social Media Marketing

FEBRUARY 25, 2012

There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of discovery, serendipity and search, with tagging as the common thread that runs through each.

Apparel 167

Apparel comScore Delicious Posterous 167

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important.

comScore 156

comScore Review Klout Marketing 156

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

DECEMBER 30, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Today, far more status updates, photos, videos and other social flotsam and jetsam are published and shared than fully formed Web pages. I believe this will all be true, eventually.

Google 149

Google Picasa Adwords Engineering 149

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 147

Google Picasa Engineering Adwords 147

Buffer Social

JULY 27, 2016

I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network. Keep reading to see what Memories is all about and how Snapchat is evolving into a must-have social media channel. And how will it affect the way brands create content on Snapchat?

API 40

API Marketing comScore Video 40

Diva Marketing Blog

JUNE 17, 2009

What demographics are most powerful in each of the top social networks? Which demographics are most overlooked, ignored, or taken for granted, in the top tier social networks? With the increase of social media usage, which demographics will drive innovation in social networking?

comScore 40

comScore Social Networking Social Media Flickr 40

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Hootsuite

MARCH 2, 2020

Pinterest is now the third-largest social network in the U.S. Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. And according to a recent study by ComScore , more than 80% of U.S. Remember, Pinterest is as much a search engine as it is a social network.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. percent access content/information.

Mobile 80

Mobile Strategy comScore Content 80

Mindjumpers

AUGUST 9, 2010

Managing a social-network profile When it comes to the issue of managing a social-network profile among the users of the internet, people in countries like Japan, South Korea and surprisingly Germany are all in the lower quartile – in these countries, it’s only between 15-25% of the internet users that are managing a social network.

comScore 232

comScore Microblogging Analysis Nielsen 232

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Just like Digg doesn’t like anti-Digg content reaching the front page in order to control its brand, if anyone buys Digg and there’s a negative article about said company reaching the front page, it won’t look very good for them. It has thrown me for a loop the past week. I’m getting frustrated.

Digg 100

Digg Social Media Upcoming Ustream 100

Hootsuite

SEPTEMBER 10, 2019

Content may be king, but poorly researched content can make you look more like a joker. Great social media research skills can help boost your reputation as an expert in your field. So, what’s an aspiring content marketer to do? Search for embeddable social media posts. Asterisk (*).

Research 111

Research Social Media HootSuite Tips 111

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? comScore ]. A few people are lucky enough to strike on some type of content that quickly gets them a lot of exposure. You can analyze the content for any keyword and find out where the most engagement happens.

Platform 150

Platform Campaign Video YouTube 150

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Techipedia: Tamar Weinberg

JULY 1, 2010

Here at Kontera, we’re very focused on our ads becoming integrated with your content, not a distraction from it. That’s why our contextual algorithm was developed to actually read your content for meaning not just scan for keywords like other In-Text ad networks do. Accelerated by MaxCDN Content Delivery Network.

Analysis 226

Analysis Domain Name Blogger Adsense 226

ProBlogger

JULY 22, 2014

It is a multi-disciplinary, comprehensive approach to website optimization that ensures potential customers, who come to your website, will have an excellent experience, easily find what they are looking for, and have an easy time sharing your optimum-quality content. Source: comScore. Source: SEL. Facebook is now over 1 billion users.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Statistics 190

Statistics Research Social Media B2B 190

Sprout Social

NOVEMBER 14, 2016

As one of the fastest growing social networks in the world, everyone wants a piece of Instagram. Provide Unique Content to Each Account. In 2015, comScore released its annual Digital Future in Focus report stating 12 billion minutes were spent on Instagram. Unlike Facebook, content on Instagram is hard to miss.

Instagram 40

Instagram Brands How To Fashion 40