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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. Share it on StumbleUpon.

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Social Media Success Starts with Listening

Webbiquity SMM

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

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How PR and Social Media Can Work Together

Webbiquity SMM

To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic.

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Social Media Does Not Exist

Adam Cohen

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Share it on StumbleUpon. Frankly, well put.

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Top 10 People Who Influence What Americans Buy

Bill Hartzer

As part of this effort, the company has launched The Pepsi Refresh Project. To help support the project, which will give away more than $20 million this year, the company passed on airing a Super Bowl ad. More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence.

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How to Keep Fans and Influence People on Facebook

Kikolani

Facebook is more about people than companies, so where possible make your profile human. 2010 Social Media Wishlist – New Features for Facebook, StumbleUpon, & Twitter. If it’s just you promoting your own blog or website do you have enough time to write long reams of fresh copy for the page? Related Posts.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Share it on StumbleUpon.

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