Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing.

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Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence.

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“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. What Makes a Company Digitally Mature?

Keep company and customer data safe with social media security best practices

Sprout Social

This year alone, hacker groups have compromised the social media accounts of tech giants, national athletic leagues and streaming platforms. A brand’s online presence is deeply connected to its reputation—a breach can damage customers’ confidence and put company information at risk.

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Marketing Automation, Set It and Forget It

Cody Ward

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. You may even be sophisticated enough to break down your list by sales group, product, region, or industry.

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The Mobile Imperative

Twist Image

Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. There's a sad truth about mobile, but I don't want to hear it.

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Social Media Should Drop Dead

Twist Image

People have a strong appetite to share (or steal - depending on where you stand with this controversial issue) music, movies, books and much more -much to the chagrin of the big entertainment companies and the struggling artists. The passing of the data is centralized and controlled by local, independently operated SMS (text message) gateways. You can't kill a good online social network.

Social Media & The Super Bowl


Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

The Bees Awards Winners 2010


Here, we will list the winners of the 16 different categories of the event: Best 140 Characters (SMS, Tweet): Saatchi & Saatchi Los Angeles. Best Use of mobile: The brpr Group. Companies Embrace Social Media.

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How Conversational Commerce will Affect your Business

Razor Social

Chatbots, Slack groups, Whatsapp groups, LIve chat… Some of it is intentional and some of it is because broadcasting content on channels such as Twitter and Facebook doesn’t yield the same results anymore. Whatsapp groups. Slack groups.

SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

No breakout companies this year. At this point, though, the noise from companies vying for attention is so overwhelming that it’s very hard to break through and get significant attention without either extreme creativity or extreme spending.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

SMS/MMS. While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. It is critical to know who and which media is influential for your company or brand or product.

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6 Lessons I learned from Seth Godin at SmartHustle Conference


The smallest viable market is the biggest insight any company can have. Find the smallest viable group of people who will listen to you and solve their problems. The hierarchy of attention is: SMS, email, video, and far at the bottom….reading.

Online & mobile disaster relief efforts for Japan


I scoured my Reader and fired off a few links (including some about social networks and tech companies and startups); and it seemed like a good idea to repost them here with a couple of additional ones I’ve seen since.

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Is the Financial Services Industry Poised for Market Disruption?


Technology is enabling a greater awareness of how companies are servicing customer demands. It’s rare that product groups ever speak to each other. Silos separate people within a company.

Communicating bad news in hard times

Sherrilynne Starkie

The second edition of Exclamation magazine, which I edit on behalf of Bridson & Horrox , the Isle of Man printing and stationery company, was issued this week. A few years ago a Manchester company, The British Amulet, group made 2,500 people redundant by text message. The message said, in part, “you are being made redundant with immediate effect” Google the company now and you get 192 links… every single one relates to the SMS incident.

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Is Twitter the Next Channel for Contact Centers?

Buzz Marketing for Technology

So does that mean for every new channel that gets launched we need a separate grouping of customer service reps to handle it in our Contact Centers? Progressive companies are learning to integrate social interaction technologies to monitor brands today in real-time.

The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Several interesting point in this study, including the fact that increasing brand awareness is the number two priority among respondents (which are incidentally a very broad pool of marketers – from entry level and small business, to 35+ years of experience and global enterprise companies).

Secret Social Media Engagement Hacks You Shouldn’t Be Without

agora pulse

Social proof basically means following the herd, a bit like wanting to be in the popular group in high school. When you see multiple positive reviews for a product online, you are more likely to follow the company and make a purchase or a booking.

This Just In

Social Media Marketing

It seems that most adults text between 1-10 times a day, both groups are pretty similar in the 11-20 times a day and 21-50 times a day categories.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Moneysaver is a service that comes in handy to consumers as its affordable (Just Rs 100 monthly), accessible (Just a sms away), Available (More than 200 outlets where one can buy moneysaver recharge card.) & The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers.

A Brief History of the Evolution of Social Technology

Social Media Marketing

It is from within this technology group that Vic Hayes tweaked the wireless Internet and would become known as the "father of Wi-Fi." Used to rally demonstrators, Facebook postings, mobile phone images and SMS messaging played a huge role in organizing a thus-far loose-knit regime opposition.

Social Media Citizens Hate BP + 4 Other Social Media News Items


Its important to be careful with whom you allow admin privileges on your companys Facebook page.

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Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media

Social Media Network Marketing

You can invite new members via email or SMS through the website and the app. Put it on Facebook, Twitter, SMS, EMAILS, LetterHeads and so on. Put it up on your Company Profile, Put it up on your Visiting Card. For UPDATES ON OnLine Earning Join Here: https://www.facebook.com/ groups/ AboutOnlineEarningAndLifestyle / 3. Tsu is a great Opportunity.

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5 Social Marketing Stories You Need To Read This Week


The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. Below, we discuss ten important Social Metrics for companies. By Jack Neff In the digital world, a small group of people can be all it takes to create a PR nightmare.

Social Media Weekly Roundup 1/11-1/15


Facebook, Twitter 2-way Lifeline for Haiti By Judy Keen A photographer documenting a missionary groups work in Saint-Marc, is among many people using social-networking sites to share news and photos, ask for help finding missing loved ones or seek donations. So good companies are starting to listen to what is being said in the “social sphere” and adjusting their products/services accordingly.

5 Social Marketing Stories You Need To Read This Week


The Numbers: Super Bowl Ads, Social Media By MarketingProfs Among the 38 brands that ran TV commercials during the Super Bowl this year, 75% reported twice as many blog posts about their brands on Sunday, compared with levels on Sunday evenings over the previous six months, reports Radio Business Report, citing research from Prophesee, the social media arm of Interpublic Groups Initiative unit.

YoMacha: India's Hot or Not ?

The Marketing Blog

Founder The founder of the company is Ajit Nawalkha, a 24 yr old graduate ! Wanting to start something of own, convinced some investors and went on creating a team and the company. Target Audience The target audience is from 15-30 years of age group, youngsters who spend a lot of time on net and need a break and some thing fun and exciting to do, or when one is generally getting bored.

Yopmail Alternatives


Whether it’s robocalls from telemarketing companies, unwarranted SMS from service providers, or endless emails about drugs that purportedly work for every ailment under the sun, the same applies. You’re entrusting the site, or app, or company, not to sell or give out your address.

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The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity SMM

Displays LinkedIn profile and other information about your contacts right inside your Gmail inbox: profile picture, current location (if known), job role and company. ” — Marketing Insider Group. Showcase reviews: BuzzBlogger, Marketing Insider Group.

Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

When email is unavailable, there’s almost always SMS. Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales).

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

But since, the company has shifted gears and now offers Blastfeed as an enterprise filtering solution. ZapTXT also powers email, IM, and SMS alerts for sites like TheStreet.com. And dont look past Rasasa for RSS to SMS, IM, email. A watch contains a group of related keywords. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. This gives consumers a loud voice that companies have to listen to.

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Capital One 360 Reviews and promotions


Capital One was formed in 1995, when the Signet Financial Corp – which has since been gobbled up by the Wells Fargo group, spun off of its credit card division – OakStone Financial, as an independent company. This company was then renamed Capital one.

Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

Be sure to turn off SMS alerts if you use these feeds since they will pile up.). Companies spend tens of millions of dollars on IT infrastructures, communications technologies and intranet platforms, yet ask employees what tools they would prefer to use at work and what will they tell you? I do a lot of writing about China (I live in China -- over three years now, write the Sand Hill Group and AlwaysOn Network "Letter from China" columns). Micro Persuasion.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. Note to readers: all of these companies are Convince & Convert clients. link] [link] Tolga Ercan Nice to see two great local companies Centric helps work together for great results!

Web Worker Daily " Archive Busyness vs. Burst: Why Corporate Web Workers Look Unproductive "

Buzz Marketing for Technology

Burst : Use better ways to communicate when available including blogs, wikis, IM, chat rooms, SMS, and RSS. Busy : Manage the hierarchy inside your company. Burst : Connect laterally outside your department and company. Bursters see that opportunities to take 2,000 steps forward in one hyperleap are more likely to happen through connections with people outside the company. This is why it is almost always bad to have a Help Desk Manager take over a Design group.

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5 Exciting Social Media and Marketing Trends to Know in 2017 – Noah Kagan [SSM055]

Buffer Social

Multiple marketing mediums might include: Facebook Groups. SMS Marketing. The companies and marketers that can begin to utilize these technologies sooner will have a significant advantage in their marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it. link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build!

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

What are the most popular sites in these age groups? Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The Social Networking Guide for Newbies (Fast Company): Social networking is much like networking in the real world.

Freemium Revenues: Social Media Business Podcast

Laurel Papworth

Mostly because a lot of companies I speak with still can’t get their head around if it’s free, why would people pay? Post any of your photos or videos in up to 60 group pools. Post any of your photos in up to 10 group pools.