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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. Flexibility : The variety that SMS marketing offers is almost endless. A few statistics….

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. Sending an SMS is a direct and dynamic way of reaching your target market. The element of surprise.

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Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane

SocialTimes Twitter

Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and development automation system Fastlane. Fabric will join Google’s Developer Product Group, working with the Firebase team. During the transition period, Digits, the SMS authentication services, will be maintained by Twitter. Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform. Terms of the transaction were not disclosed.

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Marketing Automation, Set It and Forget It

Puzzle Marketer

You may even be sophisticated enough to break down your list by sales group, product, region, or industry. SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however, you’ll get their full attention as 98% of all SMS are read. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsMarketing automation, what is it? You can scale your processes.

The Mobile Imperative

Twist Image

Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader), but even with all of the impressive numbers, we're still looking at a penetration rate amongst the general population of anywhere between 25% - 35% (depending on which research group you want to believe ) for smartphones. It's not heaven. brand.

“Digitally Mature” Companies Make More Money

The Realtime Report

And here’s how the four groups compare when it comes to profitability: And when it comes to stock market performance: As you can see, companies with a greater commitment to organizational change are more successful. Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies? What Makes a Company Digitally Mature?

The Best Cloud Computing Apps


You can share files with selected people or groups which makes it fantastic for editing projects collaboratively or just showing off your latest baby pictures. It helps you manage tasks whilst reminding you of every appointment you ever forgot, via email, instant message or SMS. Cloud computing has transformed the way we do everything. If you haven’t embraced the cloud, check out this cloud computing guide to get up to date with the benefits the cloud has to offer. Dropbox. Dropbox is cloud storage at its most simple. Evernote. Google Drive. Zendesk. Remember the Milk.

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49 Tactics to Atomize Your Content Marketing

Convince & Convert

Linkedin Group. Facebook Group. SMS messages. Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. I have written about the need to atomize content many times, and I published a how-to guide that details how we atomize my Jay Today video series too. Audio Tactics.

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Top 5 Social Media Apps that All Marketers Need

agora pulse

The ability to reach out to others in your field, posting or searching for new job opportunities, and self-publishing or conversing in groups make this channel imperative for marketers. Did you know WhatsApp, an SMS-based platform, has more users than Instagram, LinkedIn, Twitter, and Pinterest combined ? We live in an increasingly-mobile world. Facebook Messenger. LinkedIn. Snapchat.

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3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC

Simply Measured

It can come from SMS t ext messaging. A daughter might share her desired holiday gift with her mother via SMS. A friend might send a group message on Facebook Messenger to buddies about a vacation destination for a potential upcoming trip. Last week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City. Content.

QR Codes & Mobile: The Time is Now

Spin Sucks

a creative design group that offers Web Design | WordPress | Mobile | Print | SEO | Graphic Design | Social Media | QR Code Consulting. Others : Phone numbers for recorded message or SMS opt-in. Is it a video, opt-in for e-newsletters, opt-in of SMS texting, or special content that is only for a mobile landing page. Smart phones are everywhere and so are QR Codes !

Will India See a Rise in Digital PR?

Waxing UnLyrical

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Ed: A version of this post originally ran on September 20, 2013 on We republish it with minor edits and updates. Sixty two!

Top Tools for Mobile Marketing


ClubTexting : A texting app that has special features for social groups and nonprofits. TextMagic : A bulk SMS service for businesses, whose features have been used to benefit charitable organizations and foundations as described in the case studies on their website. And that includes nonprofits, membership associations and organizations. And, with 1.5 Convinced yet? Texting Apps.

Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media

Social Media Network Marketing

You can invite new members via email or SMS through the website and the app. Put it on Facebook, Twitter, SMS, EMAILS, LetterHeads and so on. For UPDATES ON OnLine Earning Join Here: groups/ AboutOnlineEarningAndLifestyle / 3. Tsu is a great Opportunity. When I say 'Opportunity' it means ' a set of circumstances that makes it possible to do something' - Repeating this: ' set of circumstances'. This means that there are a couple of things you need to wok towards so that you can achieve success on TSU. What Is TSU?: You Can Join TSU. Million Users ​?​

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

SMS/MMS. The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focus groups. Can you remember life before the World Wide Web? And email.

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SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

This year I didn’t see any big winners, but I would agree with Jeremiah that “intimacy&# was prevalent as a trend, with group SMS companies like Beluga and GroupMe getting attention from the early adopters. I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Networking Mecca. Look beyond the big parties. Content varies in quality.

What You Need to Know Before You Install Facebook’s Messenger App


Allows the app to send SMS messages. How to Lead Your Way to a Social Organization 3 Reasons Why Content Marketing Doesn’t Work for Associations BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups [Cool Infographic Friday] Big Data Big Profits Association Social Media: ASCD [Case Study] Have you crossed the mobile threshold? Messenger is much faster. Image credit ).

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

The 2014 State of Marketing found that 58% of marketers plan to increase spending on email marketing; 53% plan to increase on SMS; 54% plan to increase on search; 57% plan to increase on social media; 60% plan to increase on marketing automation; 43% plan to increase on display/banner ads; 49% plan to increase on mobile push notifications; and 55% plan to increase on social advertising.

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Online & mobile disaster relief efforts for Japan


This post on SmartBlog on Social Media is an interview with the Mgive Foundation, which helps nonprofits implement fundraising campaigns using mobile and SMS. I scoured my Reader and fired off a few links (including some about social networks and tech companies and startups); and it seemed like a good idea to repost them here with a couple of additional ones I’ve seen since. Thanks!

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

Granted media activities include email marketing, SMS/MMS marketing, and organic search. For instance, The Radicati Group forecasts the email audience will grow to more than 2.8 Image via The paid-owned-earned (POE) media model hasn’t kept up with the times. Three characteristics describe the channel activities available to us today: Who creates the content.

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19 productivity and time management apps for 2016


Whether you are working in groups or working solo, Basecamp is laden with tons of useful features to better manage and organize tasks, measure productivity, along with a host of other functionalities. The app will do the reminding work by alerting you of all the upcoming tasks- and events via e-mails and SMS/text messages. You know what they say, ‘time is money’. And, rightly so!

Second Screen Engagement: the Social Dimension of the TV Experience


One of the speakers who made a lasting impression, Olivier Blanchard of Red Chair Group , will be back in Belgium on June 30 for our second collaboration already this year, the Social Media Day Antwerp , where he provides a full afternoon social media training program. When there’s a spike in SMS costs, I know what my wife has been watching. Now to the point. The person does.

A Few Fresh New Ways of Looking at Digital Marketing

Simply Measured

This conference features speakers from Sallie Mae, Oracle, Dunkin’ Brands, State Street, Citizens Financial Group…the list goes on. Known: Reads SMS message, clicks on email, receives push notifications. I’m at the Argyle 2016 Leadership in Digital Marketing conference right now. Listen to Your Latest Customers. What did you hate? They’re not willing to wait.

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LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

SMS Alerts : Get news headlines on your mobile phone for free. Google SMS Channels: Send SMS Text Messages to your Group for Free. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. Export LinkedIn Contacts. Who Viewed My Profile. Remove LinkedIn Contacts.

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A Brief History of the Evolution of Social Technology

Social Media Marketing

It is from within this technology group that Vic Hayes tweaked the wireless Internet and would become known as the "father of Wi-Fi." Used to rally demonstrators, Facebook postings, mobile phone images and SMS messaging played a huge role in organizing a thus-far loose-knit regime opposition. The following is a guest post from David Murton. What Awaits Us in the Near Future?

Is the Financial Services Industry Poised for Market Disruption?


It’s rare that product groups ever speak to each other. Money can be deposited into an account stored directly within the cell phone and send balances through PIN-secured SMS text messages between people and between buyers and sellers. At one point in time, when you opened a new account at your local bank, and the expectation was that you’d stay awhile. That was then. Perhaps.

This Just In

Social Media Marketing

It seems that most adults text between 1-10 times a day, both groups are pretty similar in the 11-20 times a day and 21-50 times a day categories. From the Not Necessarily the News department: " Teens text more than adults " - or so went a headline from an e-newsletter from MarketingCharts that hit my inbox recently. Okayyyyy. What conclusions can marketers draw from this for the future?

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The Three C’s of Social Content: Consumption, Curation, Creation

To this day, it’s widely regarded in its ability to help us understand the need to create targeted content designed for the groups of individuals who each process information differently. These “creators&# though, represent the elite group who power social content within these networks and it is their content that is consumed and shared within multiple networks. startups.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Texts, Short Message Service (SMS), Web Push, and Push Notifications. This is one idea for lots more user-generated content—think about forming social groups, perhaps, to help your customers connect with one another to answer their questions. Facebook Groups and LinkedIn Groups may work particularly well for user-sourced questions and answers. Really! Here ya go. Lists.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Texts, Short Message Service (SMS), Web Push, and Push Notifications. This is one idea for lots more user-generated content—think about forming social groups, perhaps, to help your customers connect with one another to answer their questions. Facebook Groups and LinkedIn Groups may work particularly well for user-sourced questions and answers. Really! Here ya go. Lists.

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10 Thought Leaders Share Thoughts on Curating Content

This group blog is nothing more (or less), that curated content; items its contributors and often its readers find and share with others. According to recent survey about 90% US people read sms and this shows how people interested in mobile. Sending sms through shared short code or own brand short code to customer helps to reach your products to customer. Why bother?

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

How to crush Facebook marketing with Scott Shapiro (FB exec) *note: this live stream is inside our FB group, so you may have to join our group first to access the live video*. This is a brokerage product aimed at recruiting, and requires a subscription with Broker Metrics, and it uses SMS and BombBomb to foster relationships with agents you’d like to work with. Preclose.

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2012 Social Media Business Trends

Blue Focus Marketing

One of the best examples of Social Commerce is the mobile app which lets you share deals with family and friends via Facebook, Twitter, email and SMS. In addition, growth of the social space will raise the importance of dialog between customer service groups and social media teams. As the end of the year draws near, it’s time to start looking at social media trends for 2012.

Social Media Should Drop Dead

Twist Image

The passing of the data is centralized and controlled by local, independently operated SMS (text message) gateways. The deadSwap " artistic statement " on their website explains the new phenomena of physical file sharing networks: "The new 'Social Web' has fundamentally replaced the peer-to-peer Internet, and remaining peer communications technology has become marginal or even contraband as participants on peer networks face increasing legal attack and active sabotage from groups representing the interests of Capital. You can't kill a good online social network.

List of Social Media Management Systems (SMMS)

Expion Offers Social Media Management Software which includes monitoring multiple accounts, multiple channels and analysis tools as well as a services group. It combines video, e-mail, Twitter and Facebook account updating, RSS, podcasts, SMS, social bookmarking tools, widgets, and more. I really love what I do, I hope it shows. Hootsuite Integrates Facebook and LinkedIn accounts.

Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

Be sure to turn off SMS alerts if you use these feeds since they will pile up.). I do a lot of writing about China (I live in China -- over three years now, write the Sand Hill Group and AlwaysOn Network "Letter from China" columns). I am using Gmail to get SMS alerts for incoming messages, scraps in orkut, comment at my blog, Updated news with Google alerts. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « NBA Launches Social Network | Main. Turn Gmail Into Your Personal Nerve Center. TrackBack. 天é??

The Bees Awards Winners 2010


Here, we will list the winners of the 16 different categories of the event: Best 140 Characters (SMS, Tweet): Saatchi & Saatchi Los Angeles. Best Use of mobile: The brpr Group. Tweet Earlier we wrote about The Bees Awards on the blog , which is the 1st international social media competition for marketing and communications professionals. Best Use of a Social Media Platform: Prime.


Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

On the other hand, Plurk is really new, and thus, Twitter wins on followers (and the fact that mobile access — via SMS — totally owns), so the Plurk discussions (for now) are at a minimum. It makes sense, it’s easy to navigate, you can find people, groups (cliques), you can search, it’s the hidden secret of microblogging/social networking! Again, great post.

to End Poverty

Stay N' Alive

The Conference, called “Hacking Poverty&# , or </poverty> , as Zach Stay, it’s founder calls it, is a conference whose sole intent is to gather together developers to group together, come up with ideas, and build software to fight poverty. Zach, who is also my cousin, hopes to organize groups around various software projects, create those software projects, and then release the code and technology as open source software that other Humanitarian organizations can then use freely. “Tsunami Twitter/SMS Broadcaster&#. “Twitter GPS Locator App&#.


Melbourne ProBlogger Event Recap, LinkUp and Looking Forward (#PBevent)


That was until ten minutes before he arrived, when I got an SMS message that he was on the way. The group of bloggers in attendance really made the day so special. Jasmin and Nicole worked for weeks on this with me, in particular, and were supported on the day by a great group of others. Wow, what a day it was! Otherwise, I think this approach worked well. Tina Gray. Thanks!