7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign?

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing.

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Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence.

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“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. What Makes a Company Digitally Mature?

Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. MicKinsey & Company ). Mobile Marketing with SMS (Short Message Service).

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Marketing Automation, Set It and Forget It

Cody Ward

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Your programs will also be able to run outside of your companies work hours.

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5 Tips for a Fantastic Marketing Conference

Cody Ward

Bring in the Big Dogs – Not every company has the resources to hire famous celebrities, bands, and entertainers to attend their conference. Some of them might come from your company but it is much more powerful if they don’t. Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statistics

The Mobile Imperative

Twist Image

Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. There's a sad truth about mobile, but I don't want to hear it.

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Social Media Should Drop Dead

Twist Image

People have a strong appetite to share (or steal - depending on where you stand with this controversial issue) music, movies, books and much more -much to the chagrin of the big entertainment companies and the struggling artists. The passing of the data is centralized and controlled by local, independently operated SMS (text message) gateways. You can't kill a good online social network.

Social Media & The Super Bowl

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

How To Start A Mobile Marketing Strategy

The Realtime Report

Companies can advertise their services via mobile ads that will be promoted on third-party mobile applications. SMS Marketing. There is no better way to advertise a new product, service or deal than via SMS marketing. How To Start A Mobile Marketing Strategy.

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Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle

Firebelly

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “Oftentimes companies operate in silos, each department communicating different messages at different times.

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How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Cody Ward

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology.

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Why and How You Should Get Proactive About Customer Service

SocialFish

POC helps companies anticipate customer needs and reduces the number of inbound customer service calls, which saves money, says Contact Solutions. This helps ensure that data is available to all company representatives so they can provide a consistent response to customers.

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3000 Year Old Marketing Techniques

Bill Hartzer

And when it comes to communication SMS marketing comes into its own. There are few things that are truer in business than that a customer who has had a good experience with your company is more likely to deal with you again and is more likely to recommend you to other people.

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This Digital Agency Saves Hours Each Week Using Agorapulse

agora pulse

Social Media Solutions (SMS) is a Qatari digital communication agency that builds and manages reputations for nonprofit, retail, healthcare and retail clients. It’s not just the technology of Agorapulse that sold El-Harthy on the company.

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The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity SMM

Displays LinkedIn profile and other information about your contacts right inside your Gmail inbox: profile picture, current location (if known), job role and company. For Google Voice users—make calls, send SMS, preview Inbox, and get notified of new messages. (US

Should Businesses Use Twitter As a Marketing Channel? [Infographic]

Mindjumpers

Also, since most global companies recognize the need for geo-targeting, it would also be of great value to know which platforms are popular in your target market and which locations generate the maximum traffic on it. Launched in 2006, Twitter is popularly called the “SMS of internet&#.

The Bees Awards Winners 2010

Mindjumpers

Here, we will list the winners of the 16 different categories of the event: Best 140 Characters (SMS, Tweet): Saatchi & Saatchi Los Angeles. Companies Embrace Social Media.

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Mobile apps are a waste of time for associations.

SocialFish

According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Remember, the adoption rate for SMS is 2.5

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Why Twitter is Trying to Turn Itself Into Facebook

Convince & Convert

SMS was the original way to tweet, and the SMS limitation was 140. But nowadays, fewer and fewer users are using SMS to tweet, so why not increase the limit? Joel would rather see it acquired by a major media company like Time Warner, HBO, Sony, or the like.

17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

This type of interaction makes companies more productive, and ensures that businesses keep great tabs on their customers, but also saving a lot of manual labor. “SMS” lets you send SMS messages from your phone to a desired contact. (It

SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

No breakout companies this year. At this point, though, the noise from companies vying for attention is so overwhelming that it’s very hard to break through and get significant attention without either extreme creativity or extreme spending.

Social Media for NonProfits: Not Strictly Unprofitable

SocialFish

Let’s say for example, X organization has two social media accounts, Facebook and Twitter, plus a company blog. This is considerably cheaper than other promotional activities like sending out flyers, SMS etc.

On Facebook and the Death of Etiquette

Adam Cohen

Email etiquette arguably doesn’t exist – in a business context, companies have a culture around when people turn to email and when they don’t. Two years ago, no way I’d tell you that it would be acceptable to converse via text message/SMS with grandparents.

The Untapped Potential Of Emojis And Their Role In Social Media Marketing

Unmetric

Nokia 3310 with its smileys ruled the way we communicated, almost every SMS sent out had a ‘smiley’ attached. Can you imagine a few years ago that a Fortune 500 company would release an almost indecipherable press release?

[Case Study] Have you crossed the mobile threshold?

SocialFish

The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day. A data point from an SMS campaign was another trigger for our approach to responsive design.

Social Networking Stats: Facebook To Acquire WhatsApp, #RLTM Scoreboard

The Realtime Report

According to The Wall Street Journal, it’s “the largest-ever purchase of a company backed by venture capital.” WhatsApp has 450 million members (and grew to that size faster than any company in history ). The #RLTM Scoreboard: Social Networking Stats for the Week.

Social Media for NonProfits: Not Strictly Unprofitable

SocialFish

Let’s say for example, X organization has two social media accounts, Facebook and Twitter, plus a company blog. This is considerably cheaper than other promotional activities like sending out flyers, SMS etc.

Direct marketing is dead. Long live direct marketing!

SocialFish

This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people.

6 Lessons I learned from Seth Godin at SmartHustle Conference

yMarketingMatters

The smallest viable market is the biggest insight any company can have. The hierarchy of attention is: SMS, email, video, and far at the bottom….reading. Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. What a day!

Secret Social Media Engagement Hacks You Shouldn’t Be Without

agora pulse

When you see multiple positive reviews for a product online, you are more likely to follow the company and make a purchase or a booking. Plan an SMS to drive traffic to the piece.

How Conversational Commerce will Affect your Business

Razor Social

Consumers now expect instant responses, contextually-aware offers, and highly-personalized messages from companies and brands they interact with. Live chat is typically used to provide support, but companies are increasingly using live chat to deal with inquiries from their website visitors.

Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

Google has changed and redefined what search is for you, me and all the companies that rely on it for business. 10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view.

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How is Facebook Going to Make it’s 1st Billion Dollars?

Atom Thought

I had an option of getting 10000 credits by sending a premium SMS. ’ Here is an interesting and well researched whitepaper on the Future of Monetization for Social Networks and Social Gaming companies- rightly christened as’ HOW IS FACEBOOK GOING TO MAKE IT’S 1ST BILLION DOLLARS? How can facebook make it. Do you know that there may be a social networking site which is bigger or almost equal to Facebook? And do you know it earns 2-3 times more than Facebook already?

Is Twitter the Next Channel for Contact Centers?

Buzz Marketing for Technology

Progressive companies are learning to integrate social interaction technologies to monitor brands today in real-time. Much like chat and SMS the era of communications becoming more and more synchronous is upon us. If you have never seen this web page [link] - you should!

The Nominees For Best Social Media Work – The Bees Awards

Mindjumpers

The finalists are now to be shown on The Bees Awards website in the following categories: Best 140 Characters (SMS, Tweet). Companies Embrace Social Media. Tweet We have in earlier posts written about The Bees Awards; the first international social media award show.

Online & mobile disaster relief efforts for Japan

SocialFish

I scoured my Reader and fired off a few links (including some about social networks and tech companies and startups); and it seemed like a good idea to repost them here with a couple of additional ones I’ve seen since.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

SMS/MMS. While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. It is critical to know who and which media is influential for your company or brand or product.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

Let’s dive deeper into how mobile can fast-track your company’s transformation. If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS.

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