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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

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Building A Successful Local Service Business

The Realtime Report

This can include woodwork in kitchens , cabinet making, basement remodeling, repairing of stringed instruments or even in the construction industry. You may need to start with rudimentary construction education or basic projects to develop these skills before starting your own business. Work for a carpenter can be specific or varied.

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Armchair Quarterbacks: Don’t Be That Troll

Dave Fleet

A quick thought (or ten) for anyone who is thinking about armchair-quarterbacking someone else’s PR or social media execution without anything constructive to add… When you criticize things from the outside, you: Don't be this guy. Damage your own reputation and that of your employer. You see the reported outcome.

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8 Steps to Success with Manufacturing Marketing

Oktopost

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? What about manufacturing?!”

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

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How to Fix a Bad Yelp Review

Idaconcpts

They can offer small business owners either words of praise, or of constructive criticism; and, they can ensure that other, like-minded consumers benefit from their own experience. The feedback small business owners receive is sometimes positive, and sometimes constructive, but in many cases it can be totally unreasonable.

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8 Things Social Media Listening Can Do For Your Brand

Oktopost

Social media listening also enables you to avoid making a reputation for all the wrong reasons. . Effective social media listening helps build brand awareness and foster a positive reputation for those that can benefit from your brand’s presence. . 4 – Improve Your Reputation.