Almost Savvy

DECEMBER 15, 2011

A poorly constructed and executed social plan often leads to results more problematic than had the business done nothing at all. Did you calculate the ROI of the telephone or the company car before you invested in them? is blowing smoke in your direction. Did you know up front how to connect those investments to the bottom line?

Social Media 273

Social Media ROI Construction Reputation 273

Almost Savvy

DECEMBER 15, 2011

A poorly constructed and executed social plan often leads to results more problematic than had the business done nothing at all. Did you calculate the ROI of the telephone or the company car before you invested in them? some social media task], you will achieve Y [specific number of Facebook fans, % increase in sales, etc.]

Social Media 100

Social Media ROI Construction Compete 100

Almost Savvy

DECEMBER 15, 2011

A poorly constructed and executed social plan often leads to results more problematic than had the business done nothing at all. Did you calculate the ROI of the telephone or the company car before you invested in them? is blowing smoke in your direction. Did you know up front how to connect those investments to the bottom line?

Social Media 100

Social Media ROI Construction Compete 100