Bill Hartzer
APRIL 13, 2012
BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. According to BrightEdge, “Share of voice is an innovation from BrightEdge that helps companies understand how their search rankings stack up against the competition.
Twist Image
JULY 18, 2012
The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. Beyond the politics and business of Google , the untethering of their advertising model and creation of a veritable advertising network was impressive.
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Almost Savvy
DECEMBER 15, 2011
A poorly constructed and executed social plan often leads to results more problematic than had the business done nothing at all. Did you calculate the ROI of the telephone or the company car before you invested in them? is blowing smoke in your direction. Did you know up front how to connect those investments to the bottom line?
Almost Savvy
DECEMBER 15, 2011
A poorly constructed and executed social plan often leads to results more problematic than had the business done nothing at all. Did you calculate the ROI of the telephone or the company car before you invested in them? some social media task], you will achieve Y [specific number of Facebook fans, % increase in sales, etc.]
Almost Savvy
DECEMBER 15, 2011
A poorly constructed and executed social plan often leads to results more problematic than had the business done nothing at all. Did you calculate the ROI of the telephone or the company car before you invested in them? is blowing smoke in your direction. Did you know up front how to connect those investments to the bottom line?
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