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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

Hashtag 152
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

B2B 306
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15+ Tips to Grow On YouTube Shorts

Buffer Social

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Listen to your community. Let’s get into it. 

YouTube 113
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Follow These 8 Amazing Black Creators on Social Media

Likeable

There’s also a large fashion community on the app—and Wisdom Kaye is one of its best-dressed. Wisdom is a 19-year-old from Houston whose outfits put a new, modern spin on 1970s fashion. Get all kinds of fashion inspo from Wisdom by following him on TikTok and Instagram. Not too shabby of a year, we’d say! Jarvis Johnson.

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How Google+ Could Affect SEO

Idaconcpts

There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content. The +1′s counts on the comment should help to shed some light for search engines.

SEO 147
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How to Embed Livestream – Social Media News

Laurel Papworth

As I mentioned in the video, Embeds help with Search Engine Optimisation and Social Media Optimisation. But on all the platforms it tends to look like this LinkedIn embed this post. Just ignore the face I’m pulling. Embeds help SEO/SMO. In particular around Authority ranking (knowledge vault version).

News 52
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Establishing and protecting your brand’s reputation online

Sprout Social

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Their values are clear across their social channels.