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Unraveling Threads: Instagram’s Venture into Expanding Conversations

Oktopost

Threads is designed to be a space for sharing text updates and joining public conversations. It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication. But what really sets Threads apart is its tools for enabling positive, productive conversations.

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Instagram Automation Tools, Software, and Tips to Do It Right

Hootsuite

Much of the software that’s used to automate Instagram activity defies network guidelines. However, there are ethical and effective ways to incorporate Instagram automation software into your work. Don’t post unauthorized commercial communications or spam on Instagram. DO: Use search streams to build community.

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Vulnerability in the workplace: A career differentiator for women in software engineering

Sprout Social

Starting my career as a woman in software engineering. Finding solidarity through Community Resource Groups. Knowing the power and bond of minority communities, I joined two of our community resource groups almost immediately: Underrepresented Genders in Tech@Sprout (UGIT) & Asians@Sprout.

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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . When will you move conversations “off-stage” and into a more private channel like a DM? Ensure Your Community Management Team Has The Right Software.

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Big News: Keyhole is Now Part of Muck Rack!

Keyhole.co

We’re beyond excited to share some major news with our Keyhole community—Keyhole has been acquired by Muck Rack , the leader in PR and communications management software. What this means for you For now, Keyhole will continue to operate independently, ensuring you get the same great experience you’ve always had.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.