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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. Take a look at how student numbers are expected to rise or fall across different demographic groups: In other words, the enrollment cliff will lead to a very different student body than the one we’re used to today.

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides plenty of ways to do this.

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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

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What vertical networks mean for the future of social media

Sprout Social

If you look closely, online communication preferences have hinted that this was coming all along. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. We’ve seen social trending this way for the past few years.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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Interview with SMSsummit Speaker Danielle Wiley of Sway Group

Social Media Strategies Summit

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. Tell us a bit about how Sway Group got started. When I first started working on social media and influencer marketing for them, it was just bloggers.

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