The Realtime Report

AUGUST 28, 2012

The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” ” L2 recently posted details that zero in on the largest magazine communities on Google Plus. Community Size: Impressive. ” A quick look at the top Google+ magazine communities confirms this.

Google 146

Google Engagement comScore Communities 146

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Check them out: GoPlow Community.

Case Study 153

Case Study Study Communities Joomla 153

Janet Fouts

JULY 6, 2010

Fast Company has been a darling of the geek set since it first launched. The magazine is full of the coolest gadgets, the hippest companies and really good information and the website is a vibrant community. “Your picture could appear in the November issue of Fast Company magazine as part of an amazing photo spread. It’s a pyramid scheme where nobody really makes money( except for Fast Company maybe by selling ads and magazines).

Company 107

Company Embedding URL Project 107

Convince & Convert

DECEMBER 7, 2015

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. Cleaning Company: “Double tap if you hate cleaning on the weekends.” ” Marketing Company: “Double tap if you think drones are the next big thing.” It’s not exactly an easy question to answer.

Communities 87

Communities Instagram Hashtag Community building 87

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Company 219

Company Health Care Energy Groups 219

Laurel Papworth

JUNE 22, 2010

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? Today you do your best to get them articles in women’s magazines, hand out free samples and so on. As a community manager you ARE the public relations manager.

Communities 65

Communities Social Media Web 2.0 Sample 65

Convince & Convert

MARCH 15, 2013

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. While Jake is the sole social media manager for Garmin, he has been able to enlist the help of other PR companies and friends to answer questions and offer advice in the industries that Jake is not as familiar with.

Communities 96

Communities GPS Education Mobile 96

ProBlogger

OCTOBER 8, 2018

The post 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events appeared first on ProBlogger. She contacted anyone and everyone for help – bloggers, friends, influencers and magazines. Links and Resources for PB 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events: Sew a Softie. How to Get Your Readership Involved and Grow Your Audience with Community Challenges. Uppercase Magazine.

Eventful 31

Eventful Project Communities Class 31

Twist Image

JANUARY 20, 2017

Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. Going further back in time, I was still in my teens and I wanted to publish my own music magazine. It wanted help so bad, that I went to a local magazine store and scoured the mastheads of magazines for hours just looking for someone's name and phone number. Today, Shopify is a public company with a $5.1 community.

Compete 50

Compete Platform Small Business Meeting 50

Twist Image

AUGUST 11, 2016

Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with. They, in fact, were acting on all of our behalf to make our communities much more transparent. After writing for magazines and newspapers, I started publishing a few of them. community.

Journal 56

Journal Content Meme Industry 56

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

Communities 153

Communities Project Sample Samples 153

Direct Marketing Observations

MARCH 4, 2010

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. The Yoga Today website is clean, actually has a business model in place, incorporates video, which is key, has established a community which makes sense given the passion of this niche and still has lot of FREE content. Easy signup, clean interface and focuses on the community and it’s ability to stress accountability.

Social Networking 152

Social Networking Exercises iPhone Sites 152

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. How To Create A Know-It-All Company.

Company 115

Company Microsoft GPS Applications 115

ProBlogger

SEPTEMBER 26, 2011

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you’re in a profitable niche.

Travel 43

Travel Airlines Blogger Company 43

Sherrilynne Starkie

DECEMBER 20, 2020

Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example.

Marketing 309

Marketing Syndication Adwords News 309

Almost Savvy

DECEMBER 15, 2011

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? You’ve heard the stories; a bookstore ( or was it a coffee shop, no wait, it was a computer company, or was it a magazine, it’s so hard to remember ) set up a Facebook Page and six weeks later had 2.5 Beware the hidden dangers of social media.

Social Media 215

Social Media Advertising network ROI Reputation 215

Twist Image

JANUARY 31, 2014

To say that this is nothing new, is to acknowledge just how slow companies can be to adapt, and how adverse to change many people can be. I could not believe that if my words resonated, I would be able to find my own audience and build my own community. In a world without blogs, I would be waiting years or months (at best) to hopefully grab a new book from them or an extended article in a magazine or newspaper. magazine. online community. Can you believe it?

Blogroll 82

Blogroll Journal RSS Platform 82

Twist Image

FEBRUARY 16, 2012

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. The body text of the email went on to describe to the Vice-President of the company (I was dealing with a person at the management level) that our call was scheduled for them to present their credentials to us. Now, not only will we never work with this company, but their image is tarnished forever. I don't want to cold call companies.

Findability 78

Findability Marketing Education Industry 78

Twist Image

SEPTEMBER 30, 2011

PR professionals are making a big mistake in assuming that every person who is published in a newspaper or magazine (print or online) is a professional journalist with a regular and consistent beat. Here's why: if I just published an article on crowdfunding, do you really think an editor (or my audience) is going to want another article on that exact same topic only about your company now? magazine. Public Relation professionals do the darndest things.

Press Release 82

Press Release List Trends Journal 82

Twist Image

APRIL 4, 2018

A leader of the free world is stripping down one of the biggest companies via Twitter (slicing billions from their market cap). Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over' - MediaPost. It's a magazine with a focus on coffee culture and plant-based lifestyle. All of this, brought to you by the nut-beverage and coffee company Califia Farms. Which company? magazine. online community. pour over magazine.

Issues 43

Issues Google Reader Journal News 43

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Why not solicit reviews from your community to see what they think about you?

URL 219

URL Facebook How To Marketing 219

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Strategy 88

Strategy Social Media Alterian Social CRM 88

Dave Fleet

NOVEMBER 8, 2010

Tweet Situation: When food writer Monica Gaudio discovered that Cooks Source magazine had lifted an article she’d written and printed it in the magazine, she emailed the magazine to inquire about how it had come about. When the editor of the magazine asked what she wanted, Gaudio told the. Instead, she got this: “Yes Monica, I have been doing this for 3 decades, having been an editor at The Voice, Housitonic Home and Connecticut Woman Magazine.

Issues 300

Issues How To Public Domain Policies 300

Laurel Papworth

AUGUST 28, 2011

Do online communities overreact? Staff should be backed on social media and the Community is NOT always right! It’s probably worth noting that the people behind the business in social media show their value systems – and that a company runs the risk of being impersonally inhuman if they attempt to be politically correct to the point of absurdity. I try to look at the “intent&# behind an action if I am policing/moderating that community.

Twitter 81

Twitter Airlines System Issues 81

Convince & Convert

JANUARY 28, 2015

In its organic posting capabilities, Twitter is essentially the same thing as saying, “I want to run a magazine ad, but you have to run that ad in all magazines, including Undertaker Today and Field and Stream,” or, “I want to run a television commercial, but it has to run on all television shows, including ‘The Walking Dead’ and C-SPAN.” Today’s Sprout Social Shoutout is for is for my company, Convince & Convert.

Twitter 90

Twitter Issues Brands Buy 90

Laurel Papworth

OCTOBER 1, 2011

A summary of social media responses including Citizen Journalism is Process Journalism, Why Governments Fear Social Media and online communities – the Demise of Representational Democracy, Why Traditional Media Ignores or Reviles Social Media, Move over Government, There’s a new Governing Body in Town (Social Network Hosts such as Twitter and Facebook) and The Crowd Feels It’s Power. Twitter-as-Governing-Body-of-A-Community may find themselves in the same pile of poo.

Flash Mob 87

Flash Mob Journal Digg Tumblr 87

Laurel Papworth

AUGUST 12, 2012

We grow your community (circulation and reach) as well as give you a report on engagement, clickthroughs and hot topics. The Community Crew is an outsourced online community management and social media admin service. If you are interested in our social media and online community manager workbooks , interested in our courses in social media, or want to engage us to undertake the day to day micro tasks by an experienced online community manager, then please contact us.

Facebook 75

Facebook Guidelines Social Media Management Meeting 75

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources.

Curation 99

Curation Web 2.0 Retail Case Study 99

Laurel Papworth

APRIL 30, 2013

So hey, let’s inflict it on the customer community anyway by paying to get their attention, by yelling at them using traditional ads. The community starts yelling back. In case you haven’t noticed, most companies do Sponsored Posts really really badly. Harvey Norman are not the only one’s coming in for a community caning. Be the magazine, not the ad.

Sentiment 87

Sentiment Facebook How To Comments 87

Akamai Marketing

DECEMBER 31, 2013

But no one tracks how many subscribers never actually open a magazine. Social media platforms aren’t ripping off their investors or advertisers anymore than any other media company who places its value on subscribers. To know your people truly, not just in the way the media company wants you to see them. . Just as other media companies did and will continue to do (albeit in a new and evolved way). Community Opinion social media Vent

Advertising 114

Advertising Social Media Conversation ROI 114

Laurel Papworth

AUGUST 5, 2012

Overview of customers and companies on Facebook, plenty of case studies. All your questions will be answered as your facilitator has been managing Facebook Pages with 1 million plus fans for several years and growing online communities in general for 20 years. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Looking for a very indepth Facebook class?

Class 63

Class Foursquare Overview Forums 63

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Social Media 101

Social Media Strategy Consultant Social CRM 101

Almost Savvy

DECEMBER 15, 2011

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? You’ve heard the stories; a bookstore ( or was it a coffee shop, no wait, it was a computer company, or was it a magazine, it’s so hard to remember ) set up a Facebook Page and six weeks later had 2.5 Beware the hidden dangers of social media.

ROI 100

ROI Social Media Construction Compete 100

Almost Savvy

DECEMBER 15, 2011

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? You’ve heard the stories; a bookstore ( or was it a coffee shop, no wait, it was a computer company, or was it a magazine, it’s so hard to remember ) set up a Facebook Page and six weeks later had 2.5 Beware the hidden dangers of social media.

ROI 100

ROI Social Media Construction Compete 100

Convince & Convert

NOVEMBER 15, 2013

Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. That means money is being sent to TV, newspapers, magazines, outdoor, and even radio advertising before it’s getting spent on Internet advertising. “I think there are a lot of companies out there that claim to be able to do things in the social space that maybe they can’t.” Erich Marx, Nissan @emarxe.

Nielsen 96

Nielsen Loyalty Retail Case Study 96

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement. Preparing a Social Readiness Gameplan in Seven Steps (Logic+Emotion): How can companies adequately prepare for social media monitoring and marketing?

Marketing 219

Marketing Affiliate marketing Reputation Foursquare 219

Sherrilynne Starkie

OCTOBER 15, 2018

Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. Company employees as ambassadors for example.

Marketing 176

Marketing Syndication Adwords ROI 176

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”.

Training 70

Training Class Film Social Media 70

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities. If you wanted to advertise a new baby pram, you wouldn’t necessarily choose a TV show about cars or a magazine about trucks to do it, would you?

Social Networking 79

Social Networking Advertising CPM MySpace 79

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Upcoming 86

Upcoming iPad Project Sentiment 86