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Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? How does it work?

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Grow Your Wiki

Buzz Marketing for Technology

office 2.0. online communities. Publishing 2.0. Web Content 2007. Web-based spreadsheet. Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0.

Wiki 223
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Content IS your Brand

Buzz Marketing for Technology

In Web 1.0 we saw companies create websites as outposts of their companies and immediately everyone had to have one. But in today's Web 2.0 I used to hate hearing in the Web 1.0 Everyone is into thought leadership, custom content, podcasts, videocasts, community – which I think is great.

Web 2.0 100
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Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. via Boston Magazine. Please Support Our Sponsors. The Art of Curation.

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The Bamboo Project Blog

Buzz Marketing for Technology

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, Companies that didnâ??t

Project 265
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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities.

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Bloggers & Writers - What Keeps You Going?

The Marketing Blog

I remember speaking to a journalist from a leading business magazine some-time back who was really passionate about a story he had to cover. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 I could see the fire in his eyes. I could sense it.

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