Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. via Boston Magazine. Please Support Our Sponsors. The Art of Curation.

Curation 139

Curation Web 2.0 Case Study Social Media 139

Buzz Marketing for Technology

JANUARY 28, 2009

Earlier in his career, Mahajan started two boutique consulting companies specializing in technology and finance joint ventures between U.S. and Asian companies. His articles on technology have been published in Siliconeer, Silicon India, TechNet Magazine and in a number of proceedings and journals worldwide.

Web 2.0 100

Web 2.0 Microsoft Marketing Journal 100

Proactive Report

MAY 6, 2010

One of the keynote panels was about the media and their needs in today’s Web 2.0 In a segment about the sale of Newsweek on Marketplace on NPR yesterday Kai Ryssdal said “Papers and magazines that have been around for decades are barely hanging on. Newsroom are under tremendous pressure today. jump in traffic.

Press Release 109

Press Release comScore Case Study Nielsen 109

Laurel Papworth

JULY 13, 2010

Probably because companies are getting past the “why should we care?&# If you wanted to advertise a new baby pram, you wouldn’t necessarily choose a TV show about cars or a magazine about trucks to do it, would you? At least with TV and magazines you know that at least nominally, they are there with some focus.

Social Networking 98

Social Networking Advertising comScore CPM 98

Laurel Papworth

JUNE 22, 2010

Well, what if you manage PR for a cosmetic company? Today you do your best to get them articles in women’s magazines, hand out free samples and so on. But tomorrow, the company that manages say, the largest community of women in the right demographic online, becomes a public relations company.

Communities 78

Communities Social Media Web 2.0 Social Networking 78

The Marketing Blog

NOVEMBER 23, 2007

I remember speaking to a journalist from a leading business magazine some-time back who was really passionate about a story he had to cover. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 I could see the fire in his eyes. I could sense it.

Blogger 100

Blogger Web 2.0 Startup FeedBurner 100

Buzz Marketing for Technology

JUNE 27, 2008

In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? about the transformation of government by Web 2.0/Enterprise Enterprise 2.0. By Carla ODell on June 18, 2008.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Buzz Marketing for Technology

JUNE 28, 2008

Intranet 2.0. intellectual property is contained in the messages and attachments they send through their e-mail systems (source: Message Therapy, CIO Magazine, January, 2005). 3rd party services are usually owned by the individual not the company. Intranet 2.0. Internal Communications. Knowledge Management. Multimedia.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

FEBRUARY 18, 2010

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Jeff Esposito

JUNE 15, 2011

I got into it three years ago when I was handed a magazine article and given the ultimatum of figuring it out. Social media was still being called Web 2.0, She told me to figure out if and how our company should get involve in social networking. At the time, I was content with public relations.

Social Media 38

Social Media Web 2.0 Reputation Meeting 38

Diva Marketing Blog

SEPTEMBER 7, 2009

What makes a great magazine? Deanna Sutton publisher – Clutch Magazine , Angela Benton publisher – BlackWeb 2.0 and Heidi Richards Mooney , publisher- WE Magazine for Women join me to discuss how online publications are dealing with this new genre. Content of course. just like you. s effects on urban entertainment.

MySpace 56

MySpace Marketing Web 2.0 Forums 56

Ari Herzog

SEPTEMBER 30, 2010

Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto. Featured in Marketing Magazine.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Buzz Marketing for Technology

JUNE 27, 2008

« A Pretty Good Discussion -- ON Magazine | Main. Now, in the web 2.0 But the problem with knowledge workers is that theyre pretty much everywhere in the company. Chucks Blog. Storage Virtualization and Data Migration » June 10, 2008. Why Supporting Knowledge Workers Is Hard For IT. Or something similar.

Wiki 140

Wiki Project Meeting Organization 140

Diva Marketing Blog

JUNE 22, 2009

Valeria was handpicked by Fast Company as Expert blogger to write about creating conversations between marketer and customer. She built one of the first online communities affiliated with the magazine. She is a contributor to Marketing Profs Daily Fix , Marketing 2.0, Social Media Today , and The Blog Herald.

Conversation 40

Conversation Marketing Health Care Web 2.0 40

Techipedia: Tamar Weinberg

JULY 15, 2010

As my company builds out our first blog- there are great tips in here, thank you. But to me, a blog is similar to a magazine and most popular magazines have pictures. I think when you show your readers that you can do what you’re asking them to do – you can’t lose! Something to be said, there.

Blogger 250

Blogger Engineering Flickr SEO 250

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Facebook firewall gov20 government government 2.0 Powered by Wordpress.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

DECEMBER 30, 2008

In 2009, I’m going to move reading back up my priority list and start dedicating time each day to my Google Reader, my stack of unread books, magazines, and Twitter stream. In 2009, I want to do more to illustrate the “What’s in it for me&# to our everyone at my company, especially our managers. Powered by Wordpress.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

The Marketing Blog

FEBRUARY 14, 2011

It was an interview that was supposed to be conducted by us, instead the tables turned as we’re bamboozled with all sorts of queries: “But You Don’t Even Have an Office”, “Oh, so you are just starting, but I want to join a big company”. Media Mentions: Regular coverage/citations in Media (Newspapers, Magazines and Publications).

Web 2.0 169

Web 2.0 Applications Team Research 169

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! s anyone under 30 working in your company, youâ??ve Few companies are prepared to deal with these issues in any comprehensive way. Accentures View on Web 2.0 CIO Insider.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

The Marketing Blog

FEBRUARY 14, 2011

It was an interview that was supposed to be conducted by us, instead the tables turned as we’re bamboozled with all sorts of queries: “But You Don’t Even Have an Office”, “Oh, so you are just starting, but I want to join a big company”. Media Mentions: Regular coverage/citations in Media (Newspapers, Magazines and Publications).

Web 2.0 100

Web 2.0 Applications Team Research 100

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. making her the youngest CEO of a Fortune 500 company and one of just 20 female CEOs in that group. Meghan Biro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

ProBlogger

MAY 13, 2012

Online magazines: These sites are created around the idea of publishing news from a given field, often along with a descriptive image to accompany text content. Corporate sites: Big companies have a slightly different idea of what a good website contains, and that’s why the corporate style has sprouted up.

WordPress 44

WordPress Widget How To SEO 44

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Personally I am much more likely to further investigate a product/company/service that was brought to my attention indirectly than say, on a billboard or full-page magazine ad.

Sites 101

Sites Social Media Digg Blogosphere 101

Kikolani

NOVEMBER 29, 2010

Arie is a social media savvy web 2.0 Cameron is an aspiring novelist and screenwriter, professional blogger, and graphic / web designer. She has written for major sites like Mashable and Smashing Magazine as well as published the book Internet Famous: A Practical Guide to Becoming an Online Celebrity. Cameron Chapman.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Buzz Marketing for Technology

OCTOBER 14, 2008

It might even be the company’s main source of income if it catches on. People more and more are working independently, either within a company or as freelancers and consultants. It might even be the company’s main source of income if it catches on. It can win awards and recognition. Old School: Be organized.

Products 260

Products Project Software Meeting 260

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Smashing Magazine ), among other things. I’d much rather pay homage to this promotional products company. How does a company take a chance that it’s blog voice (and in some cases it is the brand voice) might leave the company…and take that personality with them. I highly recommend rushIMPRINT.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Quite frankly, I don’t think there’s really a good person running the company. A good company leader would actually recognize that a social news network implies that there are participants involved and that the users are the most important part of the service. Duymadim.com: Bunudam? Ara Bilgisayar Bilim Donan?m

Digg 104

Digg Buy StumbleUpon Web 2.0 104

Webbiquity SMM

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Marty Weintraub – @aimclear.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Myrland Marketing

JUNE 29, 2010

You’ll be just as hard pressed to reach my Mom on SM as you might be to reach a college student with an ad in a national magazine. What has changed are the tools, and people and companies are struggling to learn and use them effectively. Would you follow a brand like Monistat? Would you friend them on FB? Yes, you are right.

RFP 77

RFP Social Media Comments Training 77

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

I have a couple set up for books that I work for the publishing company. I am trying to do this on my company fan page and I dont see the pencil for the boxes tab either. A big company like this you should think that they clould afford to give SUPPORT to there clients. !! Looking forward win! I hate being frustrated.

Facebook 279

Facebook How To Applications URL 279