Convince & Convert

MARCH 15, 2013

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. While Jake is the sole social media manager for Garmin, he has been able to enlist the help of other PR companies and friends to answer questions and offer advice in the industries that Jake is not as familiar with.

Communities 96

Communities GPS Education Mobile 96

Twist Image

JANUARY 31, 2014

To say that this is nothing new, is to acknowledge just how slow companies can be to adapt, and how adverse to change many people can be. In a world where pictures can be sent via mobile and then destroyed so that no trail ever exists, I still believe in words. I could not believe that if my words resonated, I would be able to find my own audience and build my own community. magazine. mobile. online community. Can you believe it?

Blogroll 82

Blogroll Journal RSS Platform 82

Buzz Marketing for Technology

JUNE 27, 2008

Mobile. Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. How To Create A Know-It-All Company.

Company 115

Company Microsoft GPS Applications 115

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Local/Mobile Search. Community Management/Engagement. 5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media?

Marketing 219

Marketing Affiliate marketing Reputation Foursquare 219

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. If you move that into personal attacks – continually identifying e.g. pointing the finger and naming a person – you will find that you create a negative community with negative comments and a negative tone. People can also be bullied online by groups of people such as class groups or collective members of an online community.

Case Study 82

Case Study Study Blogger Aggregator 82

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Why not solicit reviews from your community to see what they think about you?

URL 219

URL Facebook How To Marketing 219

Webbiquity SMM

AUGUST 5, 2013

Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” As universal as business use of social media can seem to be, 26% of companies still block access to social media sites in their workplaces. 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” 500 companies maintain a blog.

Statistics 215

Statistics Social Media B2B Marketing 215

Sherrilynne Starkie

OCTOBER 15, 2018

Magazine reading time down 77.5 Everything is being driven by mobile. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 176

Marketing Syndication Adwords ROI 176

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In And, Street Bump is a mobile application that lets people improve their own neighbourhoods. A good example is Jana, a company that makes users a partner in their own data. Young concluded, “It’s a culture of shared contact between organizations and their communities.

Data 268

Data Foursquare Wikipedia Conference 268

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. More than one-third of Fortune 500 companies have active Google+ accounts.

Statistics 219

Statistics Social Media Journal Press Release 219

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. Source Authentic, Community-driven Posts. Wish, a mobile shopping site launched a #WishFamStories.

Engagement 73

Engagement UGC Hashtag Authentication 73

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. The LinkedIn audience responds to stories that offer a deeper look at companies and the people that work at them. With over 610 million members , LinkedIn is the world’s largest professional networking site.

Class 100

Class LinkedIn Microsoft Brands 100

Webbiquity SMM

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives.

Twitter 201

Twitter Banking Crowdsourcing B2B 201

ProBlogger

MARCH 20, 2017

On the other hand, it’s the companies that make millions per year by selling meal plans, diets, supplements and sometimes just hope to help those people achieve their goals. In the middle, we have giant websites (newspapers, online magazines, etc.) Things like your page titles and descriptions, text formatting, image seo, mobile friendliness, speed and other settings that can help search engines understand the context (meaning) of your posts and pages.

Adsense 42

Adsense SEO Publishing Industry 42

SocialFish

JANUARY 22, 2013

Two articles about e-bay’s recent growth surge, by Marcus Wohlson in Wired magazine, confirmed for me our research insights: organizations that succeeded and grew in this fluid environment had a number of shared characteristics that were deeply embedded in the way they thought, framed challenges, perceived value, approached challenges, engaged people and defined priorities. This is why, instead of simply catching up with the Jones, e-bay became an “early leader” in mobile commerce.”.

Embedding 40

Embedding Committee Compete Construction 40

Socialmedia.biz

OCTOBER 29, 2016

According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world. Fast Company called her “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Companies that want to be on the leading edge would do well to integrate Facebook Live video into their marketing strategies. Sujan is a key partner in software companies Mailshake , Narrow , Quuu and ContentMarketer.io.

Influencer 131

Influencer HootSuite Social Media Hotels 131

The Way of the Web

JULY 21, 2011

The news is full of reports on the abysmal second quarter results posted by Nokia today, which saw such a massive drop for the company that it has been surpassed by Apple in smartphone sales for the first time (16.7 Integration with Xbox Live and gaming on mobiles has been mentioned by senior Microsoft staff for years, even before the Xbox 360 launched (One of the chief people involved in the Xbox project, J Allard, talked about it in-depth in an Edge magazine feature back in 2005).

Meme 32

Meme Analysis iPhone Fashion 32

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. With our friends at @BlkWomenPhoto , we asked the community to share their perspective on why #BlackJoyMatters to them and how they create those moments of joy — [link] #VSCO.

Issues 77

Issues Campaign Survey Authentication 77

Convince & Convert

AUGUST 31, 2015

Many companies don’t understand the influence of 1:1 email, or that 112 billion 1:1 business emails are sent every day! These personal touchpoints can play an important role in getting your external audience more in tune with your brand and company initiatives. Compelling email signature campaigns that include a call-to-action not only increase the level of professionalism your company displays but provide a reason to explore more.

Content 106

Content Upcoming Real Estate Campaign 106

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine , which is now available on the Web.

Flipboard 125

Flipboard Social Media comScore Journal 125

Hootsuite

DECEMBER 10, 2019

It’s all about developing a relationship between the brand and its customers, and creating a sense of community. This trust means employees expect the companies they work for to make things better , not just make better things. In particular, millennials identified several areas they want their companies to deliver on. These include community impact, talent development, and diversity and inclusion. It’s a long-term belief at the core of the company.

Trends 87

Trends CPA Sports Data 87

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

Twitter 219

Twitter Hubspot Bazaarvoice System 219

Buffer Social

DECEMBER 10, 2019

Tastemade is a community of food, travel, and design lovers. You can share your songs straight to Instagram Stories from your Spotify mobile app. . They posted this to the Burrow Stories, along with instructions on how their community could download the picture and add to it. Burrow was able to re-share the Dream Sofa Stories back to the Burrow account.Talk about great community engagement and incredible user-generated content!

Instagram 63

Instagram Template Templates Patterns 63

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Being a community manager is more than just posting to social networks on behalf of brands.

Automotive 123

Automotive Klout Flipboard Social Media 123

agora pulse

JANUARY 19, 2017

Build community. You wouldn’t pay for an ad in a magazine no one reads right? For Instagram takeovers that don’t require influencers (think behind the scenes at your company) remember to choose someone that has authority within your organization, or someone that is charismatic (for videos) or that can create great content. With Agorapulse you can schedule a post on the web or thorugh the mobile app.

Instagram 115

Instagram Hashtag Influencer Campaign 115

Later

OCTOBER 28, 2018

The jewellery company partnered with Jaci Marie Smith and her husband, Leif Carlson , to create a “Holiday Love Story”: View this post on Instagram. Is there a specific mailing service your company uses? IT’S OFFICIAL My 2017 Holiday Magazine is LIVE! I created my annual holiday magazine because geeking out behind the computer was what drew me into blogging to begin with. I hope you enjoy this years magazine as much as I have enjoyed creating it.

Influencer 81

Influencer Instagram Tips Marketing 81

Buffer Social

SEPTEMBER 16, 2019

They placed their weekly magazine on a bright yellow background for some ads. Get an in-depth view of global issues with The Guardian’s essential weekly magazine. We boost high-performing content — especially content that has high engagement rates — and we’re able to learn what type of visuals and copy resonate with the Facebook community. The one thing to keep in mind is that it’s mobile-only for now.

Research 63

Research Library Video Exercises 63

SocMed Sean

NOVEMBER 7, 2011

Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Okay…so we know that companies use big databases of information to track what we buy and when, but why would these software vendors tack “social” onto the front of their products? When he did business, he didn’t need a computer, email, or a mobile phone. There are a LOT of idiotic corporate terms out there.

Social CRM 217

Social CRM Radian6 Software Creative Commons 217

Webbiquity SMM

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content.

Twitter 220

Twitter Pharmaceuticals Biotechnology SM2 220

Webbiquity SMM

FEBRUARY 28, 2011

Automotive. • Kim Snedaker – Social Media Manager at AAA Mid-Atlantic. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr.

List 145

List Twitter Chemicals Telecommunications 145

Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Be vigilant, community managers.

Social Media 131

Social Media Flipboard Hashtag Metrics 131

Convince & Convert

OCTOBER 4, 2013

Shel Israel , co-author of the new book Age of Context: Mobile, Sensors, Data and the Future of Privacy , joins the Social Pros Podcast this week to discuss his alternative routes to publishing, how software is becoming more important than hardware, and the potential packed within our many technology outlets whose progress is hurdling forward every day. This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. Mobile phones, wearable devices, etc.

Mobile 90

Mobile Retail Privacy eBook 90

Writtent Blog

MARCH 10, 2014

Pace: Four Seasons Magazine. The content would be implemented and publicized by hospital, employers, and other companies. Working with microcontroller company Energy Micro, Publitek created 110 highly-technical, expert articles on the client’s behalf. Within 5 years of Publitek’s engagement with Energy Micro, the company was purchased for $170 million, thanks in large part to Publitek’s ability to effectively tell their story through content marketing.

Energy 62

Energy Content Startup Insurance 62

Convince & Convert

JANUARY 21, 2014

On average, if you joined the Facebook Page, you spent about $22 extra on the company. “Earned media” has become a bit of a buzzword in the internet marketing community lately, but it’s easy to forget that earned media existed long before the internet in the form of media coverage. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts. Each community forum post earned them about 99 new sales and 48 repeat sales.

Study 131

Study Social Media Case Study Metrics 131

Social Media Marketing

JULY 31, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine , which is now available on the Web.

Flipboard 130

Flipboard Social Media CoTweet CoTweet 130

Social Media Marketing

APRIL 10, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Mostly mobile messaging apps, such as WhatsApp, Kik and Snapchat.

Flipboard 122

Flipboard Social Media Survey Delicious 122

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!).

Alltop 105

Alltop Collaboration Yahoo MySpace 105

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Featured in Marketing Magazine.

LinkedIn 82

LinkedIn Radian6 Education Blogosphere 82

Twist Image

JUNE 12, 2012

I was flipping through an in-flight magazine yesterday and noticed a two-page spread for a diaper company. With each and every passing day, I'm seeing more and more brands forgo their own web and mobile experiences to use social media environments as their primary place to connect. The problem is that when everyone started bailing on MySpace, the bands were left with little community. We're seeing our world become more and more mobile. mobile platform.

Social Graph 83

Social Graph Mobile MySpace Platform 83

Webbiquity SMM

FEBRUARY 21, 2017

A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. Access your account anytime and share anything from your computer, mobile and tablet.

Curation 215

Curation Tools Curata Storify 215