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The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space.

Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# for every 1,000 views; social sites dragged down the average online CPM by as much as 18% over the last year.

Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth

She stays on message – online communities are good, broadcasting spammy advertising is bad. We’ve used them since day dot (well, since I’ve been in online communities, anyway, around the end of the 1980′s).

Event: Australian Institute of Company Directors AICD social media

Laurel Papworth

I’m heading over to New Zealand from 12th to 15th May 2010 to participate in social media forum at the Australian Institute of Company Directors Annual Conference. 10.00am – 12.00pm FORUM B: The Commercial Benefits of Today’s Social Networking Platforms.

Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? Today you do your best to get them articles in women’s magazines, hand out free samples and so on. As a community manager you ARE the public relations manager.

Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

Do online communities overreact? My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. Staff should be backed on social media and the Community is NOT always right! SOCIAL PROBLEMS HIGHLIGHTED.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. Rapidly growing companies?

Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. Assuming that you can take the same approach for traditional and social is like assuming that you can use a hammer just like you use a screwdriver.

How to Write Facebook Sponsored Posts And Dodge the Haters

Laurel Papworth

Welcome to social media engagement! Social Media is Earned Attention. So hey, let’s inflict it on the customer community anyway by paying to get their attention, by yelling at them using traditional ads. The community starts yelling back. Be the magazine, not the ad.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility? Social Media Today ).

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? How’s your social media monitoring coming along hmm?

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Hint: it helps to have a community manager.

Facebook Intensive Class – Computer Class, 1 Day

Laurel Papworth

Overview of customers and companies on Facebook, plenty of case studies. All your questions will be answered as your facilitator has been managing Facebook Pages with 1 million plus fans for several years and growing online communities in general for 20 years.

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Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? Monetizing social networks.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. Tony blogs at Social CTO.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Those who do not yet have any social media profiles online may struggle as this course is fast paced. Social Media Workshop Outline. Three Day Class for the Advanced Social Media Specialist.

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Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Or is this just “acceptable&# competitive behaviour by someone who see’s himself as my competitor in the social media space? Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates.

This Week in Social Media – 4/10/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. Set Up Your Social Accounts, Watch the Money Roll In.

Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. What commodity does social media create, to make an industry? I am in the Social Media section along with : Paul Borrud, regional VP of sales for Facebook, Australia. Social Media Industry.

Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?).

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

How Canadians use Social Media. Canadians love social media. LinkedIn is introducing more social features and is becoming more content friendly. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Magazine reading time down 77.5

Facebook Business Page Management

Laurel Papworth

Facebook and Twitter Social Media Management. We grow your community (circulation and reach) as well as give you a report on engagement, clickthroughs and hot topics. The Community Crew is an outsourced online community management and social media admin service.

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. When Erich was asked to take over Nissan ‘s digital marketing, his assignment was as vague as “Put Nissan on the social map.” ” Social Media Stat of the Week: Only 4.2%

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Social Media: General.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive? Brand communities, contests, most social listening, and non-promotional tweeting fits into this category.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts? March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist?

Why Social Media Inactives Have No Impact on Social Business Value

Akamai Marketing

There has been so much talk about how social networks have user abandoning accounts or creating multiple accounts and only using a few. The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. In short: what’s the business value of social media considering the inactives? Community Opinion social media Vent

9 LinkedIn Users Describe Themselves

Ari Herzog

Each person agreed to be represented in this blog post, and I include links to their profiles if you wish to network with them directly. Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Featured in Marketing Magazine.

6 Sweet Tips to Help You Track Social Media Trends

ProBlogger

Unless you can figure out efficient ways to keep on top of social media, you’ll become overwhelmed. New social media outlets are popping up all the time, and the existing ones are evolving just as quickly. If you are going to continue to use social media effectively, you have to maintain an awareness of the changes that are happening. Here are six simple ways to stay on top of social media. Read social media news through Flipboard.

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. But fundamentally, we’ve done very little in response to social media – perhaps the most transformative change of them all. Not just the big companies, but the every companies.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

——————— In today’s interview, we’re talking to Melissa Zinder, Manager, Social Media & Online Initiatives at the National Business Officers Association! 5) Have you done any social media campaigns?

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” companies now use social media for marketing.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook? Why would Starbucks need their own digital network? Your choice to buy a beer and/or play social games.

The 21 Best Content Curation Tools

Webbiquity SMM

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine.

What You Can Learn From H&M's Use Of Social Media | Mindjumpers

Mindjumpers

» What You Can Learn From H&M’s Use Of Social Media Posted by Sara Hansson Oct 1st, 2010 Tweet H&M is one of the businesses that has done some great work in using social media for marketing. It’s in peoples’ nature to be part of communities – so let them be a part.