Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

APRIL 22, 2010

For example, if you wanted to research historical information, like to learn what year World War 2 ended; or if you wanted to find out how many games your favorite professional team won last year, a traditional search engine will get you this information. Tamar is also the author of The New Community Rules (July 2009).

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Buffer Social

SEPTEMBER 27, 2023

Hailley and the team received over 1,500 applications for the role! Here, I’ll share exactly how I was onboarded to the fully distributed, remote team, along with a couple of things that have really surprised me about life at Buffer as I got settled in. I wasn’t wrong.

Company 90

Company Notification Team Handbook 90

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Building my first online community 4. Interviewed a roller derby team I’m not tagging anyone because the links would take too much time. The birth of my daughter (May 6th due date) 2.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Sprout Social

APRIL 10, 2023

Attention is invaluable as your audience gets pulled in a million directions and getting more eyes on your company means being memorable. In short, your brand identity captures what your company is all about at a glance. Take a company like The Ordinary, for example. After all, you know what your company is all about.

Brands 128

Brands Handbook Company Examples 128

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Explain to the folks at home why your company is called Argyle Social.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Explain to the folks at home why your company is called Argyle Social.

B2B 121

B2B Software Social Media Survey 121

Sprout Social

OCTOBER 26, 2021

Not only are companies searching for new skill sets and talents, but the way that businesses find their ideal candidates has turned on its head. Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent. 5 companies that have mastered the art of social recruiting.

Applications 114

Applications Cost Team LinkedIn 114

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

MAY 9, 2008

As a top Digg submitter, it worked like this: at first, people noticed my heavy community involvement and my participation , and consequently, my submitted stories easily front-paged. The community had to react. As such, it’s something that I really think the digg team should rethink, especially as the quality of stories decline.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Laurel Papworth

MAY 13, 2023

Most are stuck with colour by numbers from overseas headquarters, or the company is very small. Our local theatre CEOs are more like in country managing directors following the handbook from Asia, America, or Europe. But we do have a few big companies locally. Well, gated communities and executive suites anyway. [00:19:09.380]

Apparel 52

Apparel Energy Construction Groups 52

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Convince & Convert

SEPTEMBER 8, 2015

The world’s best marketing teams are enhancing their brand’s presence and promoting greater awareness by externally publishing content they’ve already made for internal purposes. The catch is determining what “secrets” you or your company are willing to share. It holds your company accountable for its image and voice.

Resources 60

Resources Hubspot Training Marketing 60

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). You might also want to see that they are future upstanding members of the community. If you’re still having trouble, feel free to reach out to the Tweet Spinner team directly.

Applications 179

Applications Review Statistics URL 179

Buzz Marketing for Technology

JULY 31, 2008

Communication (and Coordination?) Updated: Community and Social network Vendor Blogs. I know its Friday, but can I have an online community by Monday? John P Scott: Social Network Analysis: A Handbook. Day: Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company. Microsoft Team RSS Blog.

Organization 100

Organization Sharepoint Microsoft Geotagging 100

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

Social Media 267

Social Media SEO Blogger Communities 267

Social Media Strategery

NOVEMBER 10, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Mon, Nov 10, 2008 Social Media Image courtesy of Flickr user Douglas Staas As I sat down the other night to write another blog posting for my company’s internal social media platform, I thought to myself what would happen if I were to stop. Government 2.0 Stop blogging.

Gov 2.0 66

Gov 2.0 Social Media Wiki Sports 66

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. Facebook helps people connect and communicate more efficiently. We’re not the only ones [enabling such communication] but a lot of people are using our tools, especially in places like Colombia. As a company? Tell us about how it has evolved.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. (Of And get your account started and active immediately.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Hootsuite

SEPTEMBER 21, 2020

Organizations are often run by small teams and volunteers, with resources and budgets stretched thin. Communicate your mission to new followers and spread the word about new initiatives, campaigns, and issues within your community. Build communities. Social media can be a powerful community building tool for nonprofits.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

With Twitter being so incredibly large and vast, there are different types of mini-communities. Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. I started following people who wrote or commented on the SEO blogs to develop my own Twitter community.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Social Media Strategery

APRIL 2, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 If your organization doesn’t have any social media guidelines, find your external communications policy and see if it’s covered in there. If not, then go and talk with your public affairs/external communications team and have a conversation about this. community as Gov 2.0

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Hootsuite

AUGUST 14, 2023

Summarize a unique skill set for an HR manager role that reflects the candidate’s ability to lead and motivate teams. Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values.

Products 92

Products Real Estate Tourism Fashion 92

Sprout Social

FEBRUARY 18, 2020

It’s a place where you can establish a community of raving fans, a voice unique to your brand and an identity that is unmistakably yours. . A style guide is also a surefire way to keep your team on the same page. When your social team knows how to represent your brand, there’s less room for error. Quickly onboard new employees.

Social Media 144

Social Media How To Hashtag Guidelines 144

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. The three hostages are fortunately safe, and business resumed as usual for Discovery Communications staffers. However, many of those companies are still gripping onto the traditional roles of an earlier era.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? Jill Whalen has been active on forums and online communities for 10 years now. How Does a Company Dip its Toes in the Conversation? : If you’re new to social media, how do you engage as a company? Not excess.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. Where Did My Facebook Page Go? Whose fault was it? I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. Interns at multiple companies all summer long. Studies hard every day.

Blogger 103

Blogger Yahoo Buy Twitter 103