Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Missing out on what customers and prospects are saying about your company and its offerings—because you’re not listening and responding on Twitter—can seriously damage brand image.

Team 185

How Purpose Will Power Future Online Communities

SocialFish

What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Purpose-Driven Communities. Tactical goals in the context of a community experience, yes.

Trending Sources

Social Media at Scale: Organizing Global Social Media Teams

Dave Fleet

More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. I was recently asked about whether I had a preferred model for resourcing social media teams. One core team. Tweet.

Team 393

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

“We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. People drive our community, not products. ” – Nicholas. A peek inside Foster Coffee Company’s social media analytics.

Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Tweet.

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Takeaways.

Team 119

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. When we asked “What does digital competitive advantage mean to your company? Align community with member retention programs.

Study 100

How to Create Your B2B Dream Team

Convince & Convert

If you’re a B2B company, then you know just how important your people are to your company’s success. But in some cases for some B2B companies, especially those in the Services realm, your people are your product. Why not use this high powered channel to attract your dream team?

Team 96

FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between.

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t be the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform.

Team 108

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. Social Media Community Managers need listening, publishing, and analysis tools.

How Purpose Will Power Future Online Communities

SocialFish

What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Purpose-Driven Communities. Tactical goals in the context of a community experience, yes.

Interview with Community Manager: Emma Gannon

Social Media Citizens

Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. G: How did you build your experience as community manager? . Company website/Facebook/Twitter and etc).

The Most Popular NBA Teams on Twitter and Facebook

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams?

Team 199

Interview with Community Manager: Ben Martin

Social Media Citizens

Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. G: How did you build your experience as community manager? G: What are your top resources for community management?

How Social Media Strengthens Companies [infographic]

Mindjumpers

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. When building a community, you built trust and as a result the value of a brand is enhanced.

How to Determine Your Social Media Team’s Structure

Ignite Social Media

Building a social media team is no easy task. This team is usually a subset under the digital or communications department at a company. According to an infographic by Go-Gulf , the majority of social teams are fewer than four people.

Team 108

How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company.

Interview with Community Manager: Jonas de los Reyes from Yahoo!

Social Media Citizens

Jonas de los Reyes is a lead community manager of Yahoo! G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. J: I work very closely with our Editorial team.

Yahoo 373

How Team Sprout Uses Its LinkedIn Company Pages Report

Sprout Social

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team.

Team 58

Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

Your ability to communicate and keep your team working cohesively can be a mountain-scaling, yet necessary task for mastering entrepreneurship and selling online. Social media is the perfect medium for treating clients well and your team needs to be working in unison to achieve this.

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram.

The Case for Building a Fiercely Loyal Community

SocialFish

She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. Based in Birmingham, Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence. I know you may be thinking “Why do I need to read about the case for building a community?

Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them.

Activating Your Social Media Second Team

Social Media Strategery

Welcome to the world of Community Managers, New Media Directors, Chief Community Officers, and Chief Social Media Strategists. That’s why these people MUST learn how to identify, develop, and empower their second team. What’s a “second team&# you ask?

Team 106

Interview with Community Manager: Philip Wride at Zmags

Social Media Citizens

Philip is Community Manager at Zmags. Previously, he was community manager of FIFA UK at Electronic Arts and Digital Producer at The Walt Disney Company. G: How did you build your experience as community manager/strategist? G: How do you attract new community members?

Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Community managers?

Interview with Community Manager: Monika Katkute from LBi

Social Media Citizens

Monikas Katkute is Community Manager at LBi , one of the largest digital agencies in Europe. Also, Monika is developing two ventures: Bit greener – sustainable business directory & community and Craft Fields – marketplace & cultural space of Lithuanian artisans.

Design Your Online Community for the Users, Not for the Organization

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. My team at Contentworks has created video scripts for some of the biggest finance brands and managed their YouTube channels. This is key for YouTube community building.

The Case for Building a Fiercely Loyal Community

SocialFish

She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. ———————— I know you may be thinking “Why do I need to read about the case for building a community?

Interview with Community Manager: Joel Windels from Brandwatch

Social Media Citizens

Joel is Community Manager at Brandwatch , Europe’s leading social media monitoring tool. G: How did you build your experience as community manager? J: I think much of the learning of community management comes from skills gained outside the job itself.

How TravelMedia Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. The team means business when it comes to being able to deliver measurable results to their clients and exceed all expectations. The social management team used SproutSocial for a while, but as new clients came on, it prompted a review.

How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills.

Team 114

Interview with Community Manager: Ben Bateman from Square Enix

Social Media Citizens

Ben Bateman is community manager from Square Enix. A Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. G: How did you build your experience as community manager?

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. A dream team of experts took the stage, and you might have expected them to proclaim that breathtaking advances in science and technology -- mapping the human genome and all that -- held the long-awaited answers. Fast Company Features.

Interview with Community Manager: Robyn Tippins from ReadWriteWeb

Social Media Citizens

Robyn Tippins is a community manager at ReadWriteWeb with 15 years online marketing experience. Robyn has blogged for blog networks and corporations, podcasted for small and large businesses, advised social networking sites, and worked with Fortune 500 companies, including Yahoo!,

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move.

10 Book Recommendations From Team Sprout

Sprout Social

As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year. About the Author: Jon Gertner is an editor and technology writer at Fast Company magazine. Extreme Programming Explained” is a thorough but quick introduction to the XP management philosophy and walkthrough of how to involve the whole team to get buy in on said philosophy. This post 10 Book Recommendations From Team Sprout originally appeared on Sprout Social.

Team 53