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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective?

Team 186

Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Tweet.

Social Media at Scale: Organizing Global Social Media Teams

Dave Fleet

More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. I was recently asked about whether I had a preferred model for resourcing social media teams. One core team. Tweet.

Team 393

FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between.

Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. Social Media Community Managers need listening, publishing, and analysis tools.

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform.

Team 119

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they link the community to competitive advantage? When we asked “What does digital competitive advantage mean to your company? Communities are organizational orchestras, and marketing is the conductor.

Study 173

How to Create Your B2B Dream Team

Convince & Convert

If you’re a B2B company, then you know just how important your people are to your company’s success. But in some cases for some B2B companies, especially those in the Services realm, your people are your product. Why not use this high powered channel to attract your dream team?

Team 95

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t be the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform.

Team 107

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

“We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. What began as two friends experimenting with craft coffee at a farmers’ market has become a local business success story. Too busy to read?

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.

The Most Popular NBA Teams on Twitter and Facebook

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams?

Team 199

How Social Media Strengthens Companies [infographic]

Mindjumpers

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. When building a community, you built trust and as a result the value of a brand is enhanced.

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. When we asked “What does digital competitive advantage mean to your company? Align community with member retention programs.

Study 100

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. Where do they fit in a company?

Why Your Content Marketing Team Needs to Act Like a Rock Band

Convince & Convert

Jason Miller is the Senior Content Marketing Manager at LinkedIn , where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. PR and marketing need to work together to make sure they’re not mixing messages.

Team 150

How to Determine Your Social Media Team’s Structure

Ignite Social Media

Building a social media team is no easy task. This team is usually a subset under the digital or communications department at a company. According to an infographic by Go-Gulf , the majority of social teams are fewer than four people.

Team 95

Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. Marketing Cloud (@AdobeMktgCloud) March 22, 2016. For Donny Osmond, customer experience lives in your DNA, not your marketing cloud. Image via Unsplash.

How Team Sprout Uses Its LinkedIn Company Pages Report

Sprout Social

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team.

Team 54

13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. My team at Contentworks has created video scripts for some of the biggest finance brands and managed their YouTube channels. This is key for YouTube community building.

Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Community managers?

Design Your Online Community for the Users, Not for the Organization

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

How TravelMedia Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. with expertise in social media, public relations, marketing, events, communication within the travel industry (for both trade and consumer,) the list goes on. The community management is amazing. Founded in 2006, TravelMedia.ie

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately most marketers and small business owners also do not have a limitless budget, right?

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

This post is part of our Instagram Marketing Strategy series. Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. But one of the things we love about Square is that they take community content curation to a new level. “We

How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills.

Team 99

How to Create a Thriving B2B Advocacy Community

Convince & Convert

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum.

The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story.

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

3 Companies Focused on Helping Not Selling

Convince & Convert

This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Its no secret that my favorite web company right now is Wistia.

How TravelMedia.ie Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. with expertise in social media, public relations, marketing, events, communication within the travel industry (for both trade and consumer,) the list goes on. The community management is amazing. Founded in 2006, TravelMedia.ie

How Transparency Creates Engaged Communities

Convince & Convert

One of Clinton Bonner’s biggest priorities is helping the market understand what is achievable through crowdsourcing. Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. How to effectively build and nurture a community.

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

This post is part of our Instagram Marketing Strategy series. Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. But one of the things we love about Square is that they take community content curation to a new level. “We

How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward?

Helping Members and their Communities Succeed: the Future of What We Now Know as Membership

SocialFish

The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. Its value was not a list of “benefits” but the community itself: a facilitated joint journey of continuous discovery.

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager?

Sports 220

10 Book Recommendations From Team Sprout

Sprout Social

As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year. About the Author: Jon Gertner is an editor and technology writer at Fast Company magazine. Extreme Programming Explained” is a thorough but quick introduction to the XP management philosophy and walkthrough of how to involve the whole team to get buy in on said philosophy. Recommended by Alicia, Brand Marketing Specialist, and Shane, Software Engineer.

Team 46

The difference between an audience and a community in new media

Akamai Marketing

In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# Without that team work and willingness to support one another, the result would be lackluster. Interested in a community vs. an audience?

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach.

3 Key Roles to Make Your Social Team Scalable

Convince & Convert

Is it marketing? The coaches are an organized, recognized group that acts as the hub for all things social media within a company. If there’s already a dedicated social media team in your company, they often form the core of this group and are deeply active participants and advisors.

Team 135

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend.