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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Likewise, social networking is also subject to several stages of its own life cycle. How relevant is social media life cycle for a business?

Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Here are some questions to ask yourself as you develop a strategy for social networks, both new and old.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Team 185

Social Networking to Advance Your Career

Janet Fouts

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. The size of your network should not be a primary focus.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. The Reality Of Social Media Budget Planning.

FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between.

Marketing, community, support or all of the above?

Dave Fleet

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies.

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it.

Australia Job: Social Networking Guru

Laurel Papworth

Online Marketing & Social Networking Guru. Build our Social Networks. Friendly, fun team. Contribute to the success of this growing company and work within a friendly and customer focused team. High-level experience with Facebook, Twitter and other social networking media. Develop and implement creative, Online Marketing strategies including all channels of Social Networking, email, promotional ideas, advertising & blogs.

How Purpose Will Power Future Online Communities

SocialFish

What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Purpose-Driven Communities. Tactical goals in the context of a community experience, yes.

Marketing, community, support or all of the above?

Dave Fleet

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies.

Aggregate Social Network Data Using the New Group Report

Sprout Social

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. More Networks, More Data. Turn Social Data Into Actionable Insights. Pair With Network Reports for Deeper Analysis.

How Purpose Will Power Future Online Communities

SocialFish

What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Purpose-Driven Communities. Tactical goals in the context of a community experience, yes.

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter.

Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

Your ability to communicate and keep your team working cohesively can be a mountain-scaling, yet necessary task for mastering entrepreneurship and selling online. Social media is the perfect medium for treating clients well and your team needs to be working in unison to achieve this.

THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS….

Myrland Marketing

The question had to do with a recommendation for the most effective online social network for lawyers. I’ve spent the past 2 years studying the Social Web in depth, even going through Certification last year because of my passion for this area. Now it’s all social media.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.

3 Companies Focused on Helping Not Selling

Convince & Convert

This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Its no secret that my favorite web company right now is Wistia.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years.

YouTube and Facebook Take Different Approaches to Paying Creator Community- Social You Should Know

Ignite Social Media

Facebook may end large contracts for live video creation while YouTube adds a new way for the creator community to make money from their fans. Google+ surprises most and announces a few new updates, all in this week’s edition of Social You Should Know.

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

Maybe you’re a business owner who wants to give your brand a presence on social media platforms—but odds are you’d prefer not to play the role of reaching out to the masses yourself. If you feel that you’re ready to grant that exalted ‘Social Media Officer’ title to someone, keep in mind that you need to allow them enough independence to do an effective job. These not-so-lofty claims are especially true for social media, where you can hold multiple conversations simultaneously.

Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms. Social media is key PR driver.

Quit Renting Your Audience in Social Media

Convince & Convert

Smart companies are now using leased social communities (Facebook, Twitter, Instagram, et al) to drive participation in owned social communities. Why did we move from owned social to leased social in the first place?

Are You A Business Or A Media Company?

Small Business Mavericks

A media company. We’ve talked about social media so much that I think you know how I feel about that. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc.

What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. The Intranet development team.

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Most people wrongly assume social enterprise networks are simply Facebook for business. This month, I surveyed end users to find out how they draw value from going social. Social enterprise vendors have invested heavily in social and adaptive intelligence.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012).

Mobile 268

Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. Social media is not free.

Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media.

Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

As your grassroots community takes the next step to becoming an official one, what challenges will you face? A week later, I became member #1 of the Yammer network at my old firm, a 25,000 person consulting firm with offices all over the country.

20 Expert LinkedIn Guides

Webbiquity SMM

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

What is the Value of a Tweet or Facebook Fan?

Laurel Papworth

Here’s some statistics for you: Eventbrite – Online Ticketing, Social Conference Organiser. On average, across all social channels, each share is worth an average of $1.78 chompon_social_action_value. // ]]> JustGiving Not For Profit.

Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

Instead, they reach out to influencers based on a very specific affinity to ensure that they are reaching a super targeted network. Here are some ways to increase the passion surrounding your brand: Every few months, send your network something free.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. Rapidly growing companies?

Search & Social – Understanding the Interdependence

Mindjumpers

I just finished reading “Search & Social” by Rob Garner – a good, not too heavy or too pedagogical read, but a hands-on guide to building a sound and successful real-time content marketing platform. Are they helping optimizing all socially shared content pieces for better search results?

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. People are the fuel behind social media, which is really just tools and tactics.

Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Social Media for Non-Profits: How One Small Charity Makes it Work Social Media for Non-Profits: How One Small Charity Makes it Work by Tamar Weinberg on August 14, 2009 Share In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules , I am going to highlight other companies that have excelled in their social media achievements.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

The social and digital web is getting noisier and standing out from the crowd is a challenge if you don't understand the ecosystem, your audience, and how your business can provide the most relevant and unique value possible. How to Subscribe to Social Zoom Factor Podcast .

The Winners From This Year’s SXSW Interactive Awards

Mindjumpers

I’ve been following “Get Satisfaction&# since I wrote about them on our blog for the first time in October, 2009, and I think that in a time where companies need to involve their community on a larger scale, “Get Satisfaction&# has made a great product and is a honorable winner.

Team 262

Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. Crowdsourced innovation social networks. Australia Event: Social Networks and P.R. (9).