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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook.

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

Companies should follow, not lead, their customers across the social Web. Rapleaf is better for larger companies. Most quality email service providers give you the option of easily adding sharing tools, and you can then run a report showing which of your subscribers clicked your Twitter link, and/or shared content on Facebook. I never experience that issue, and one of the companies I used it at had about 15,000 employees on the roster?

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

A driving force behind the company’s SUBSCRIBERS RULE! A few of my favorite reports of email’s death that were greatly exaggerated: July 2004.

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Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

Regardless of the type of business you’re engaged in online, your trump card will, in many cases, be your team’s ability to respond to customers’ needs and communicate and give generously; none are tasks to be oversimplified, especially when serving a large client base or community.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

Why the Company Blog is More Important Than You Think by Business2Community. This presentation from Billy Mitchell and the team at MLT Creative covers the benefits of blogging, how to keep company politics out of business blogging (“Everything starts with strategy.

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Some Tasty News on Bookmarking

Social Media Marketing

As you may recall, in December I reported that Yahoo! There's an FAQ on Delicious that answers questions about the transition. There may be a time of adjustment as AVOS re-launches Delicious, but the company's intention is to add new features and grow the service overall.

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Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. As I’m writing this, my Followers per Tweet (FPT) is 2.46 (21,395 follower, 8,687 tweets sent – note that some Twitter weirdness has been massively reducing number of tweets sent reported in some cases). Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Book Review: Optimize

Webbiquity SMM

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search.

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Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. According to Lyst’s report, brands that put an emphasis on their sustainable materials and production techniques are getting noticed on Instagram.

Social Media Automation Rules No Brand Should Break

Sprout Social

You still need to check in on messages and your community. When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. What if you manually compile a weekly social media report?

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. then provides tips for maximizing company blog success.

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. If not, Google offers a comprehensive FAQ on getting included in the news search engine.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. .

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Chapter 6: Frequently Asked Questions (FAQs) and Helpful Tips : A short section to answer some questions you might have about Instagram ads. For example, here’s the naming convention that HubSpot uses : Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results. Community Management.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Computerworld Reports. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. CW Report: SaaS Solutions for Remote Systems Management. Computerworld Reports. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. 2008 Internet Malware Trends Report. Defy the laws of reporting - introducing Crystal Reports(R) 2008.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Community. paperwork, reports thinking & reviews â?£ We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0 Slideshare.net (beta). My Slidespace.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why You Should Use a Content Rationale Report June 28th, 2010 |Written By: Jay Baer | View Comments Tweet Little is the new big. Why you need a Content Rationale Report 4 social media creations.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings?

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings?

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Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Skills for the Knowledge Worker Teacher-Librarian, December 2005 Doug Johnson In early 2005, reporter Thomas L. • Students use technology tools to process data and report results. Doug Johnson. Writing, Speaking and Consulting on School Technology and Library Issues. Search.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

The audit manager pulled out an independent consultants report that listed in the criteria clients used to select a professional services firm. While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. Fast Company.

How to Save the World - PKM An Update

Buzz Marketing for Technology

The audit manager pulled out an independent consultants report that listed in the criteria clients used to select a professional services firm. While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. Fast Company.

Kevin Rose is Digg's Biggest Hypocrite » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Infraction #1 : Digg’s FAQ (Submitting Section, Question #3) says that duplicate submissions are bannable violations. Both wanted to create a Facebook community to connect users to each other. Your loyalties are to your community, and mine are to mine.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

SLA Community. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Like many companies, my organization provides a community that supports the use of information technology and. Membership FAQs. General Industry FAQs.

PKM and the Organization - Pollard

Buzz Marketing for Technology

Many training departments saw it as the content side of training, and wondered why it didnt report to them. Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. Pick up the phone, walk down the hall, use IM (if your company allows it), use Skype (if your company allows it), or, as a last resort, send an e-mail to the people who might know what you need to know.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system.

Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

Learning for the 21st Century , a report from a new public-private coalition known as the Partnership for 21st Century Skills ( www.21stcenturyskills.org ), articulates a vision of how schools can best prepare students to succeed in the first decades of the 21st century. Learning Skills: "To cope with the demands of the 21st century," the report states, "students need to know more than core subjects. Or, as the report reminds us, "What gets measured gets taught.

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107+ Blog Post Ideas for a Rocket Start

Writtent Blog

FAQ Post. But don’t pretend to be a reporter – become one! Share Your Company Story. What are your company’s rituals? What are the great things you do as a company? Share your company know-how. There are specific things that you or your company excel at.

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Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They asked B2B companies, “What was your best social media format?

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10 Ways to Use Your Blog to Manage a Crisis

ProBlogger

Your blog is a very important part of your personal image or company brand. Reassure the community that you’re actively working on the issue and that safety is paramount. Use your blog as your company’s voice when you can’t reach everyone more easily in other ways.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers.

Is Social Conversation a Myth?

Convince & Convert

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. That’s why “ humanization &# is – at least to me – a better and more accurate description of what companies and individuals can and should aspire to achieve on the social Web. Remember, social media makes big companies seem small again.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Example: An educational supply company that discovered customers using their lite diffraction “rainbow glasses&# (grade school science teachers) also used them as wedding party favors (when the lights went out, glasses go on and psychedelic experiences begin w/ the DJ’s light systems).