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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

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5 tips from the man behind #Sprinklegate

Sprout Social

You should identify which shared enemies—or experiences—you have with your community. Even as the bakery morphed into what Myers describes as “a social media company” that sells baked goods, the brand’s voice never wavered. His rawness continues to endear the Get Baked community. Brand your business. Be transparent.

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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. On one hand, companies can significantly affect the tone and course of a discussion by participating in it and giving their side of things. Do you think this is a net good or bad thing for companies?

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Beyond The Ink Smudge To Digital Relevancy

Diva Marketing Blog

As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Actually, digital content strategy is a challenge facing any company whose ‘product’ is information. Lesson learned : Online content of media companies appears to be all-the-same. . As do radio and TV. people-to-people.

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PR Tips and Hacks for a Small Business

Proactive Report

It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. There are other factors in the environment you need to monitor, so you can spot threats and opportunities that could affect the image of the company.

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27 essential social media manager interview questions (and answers)

Sprout Social

Balance the answer to this question with the ones below to achieve a deeper understanding of the individual’s training, drive and critical thinking skills. Communication ?Writing Community Management ?Strategic Communication and collaboration questions. Describe your communication and learning styles. Creativity ?Customer